Senior Customer Retention Marketing Specialist – Remote, Email & Lifecycle Campaigns Expert – Champion Loyalty, Drive Sustainable Growth, and Shape the Future of Customer Engagement at brighthush
About brighthush
At brighthush, we’re not just a technology provider – we’re a global community of innovators who believe that every customer interaction is an opportunity to build lasting relationships. With a portfolio of cutting‑edge solutions that empower brands to connect, engage, and delight, we’ve grown to serve thousands of customers across the world. Our mission is simple: turn every touchpoint into a win for both our customers and our business. As we continue to scale, we’re looking for a visionary Senior Customer Retention Marketing Specialist to join our remote, high‑impact squad and help us elevate the customer experience to new heights.
Why brighthush?
brighthush isn’t just a tech company; it’s a culture of forward‑thinking, collaboration, and continuous learning. When you join us, you’ll experience a work environment that values autonomy, transparency, and a shared commitment to excellence. Here’s what makes us stand out:
- Full remote flexibility with a robust home‑office stipend and hardware support.
- Unparalleled career acceleration – our learning pathways are designed to match your growth curve.
- A diverse, multicultural environment where every voice is heard.
- Access to industry‑leading tools, data, and resources that empower you to innovate.
- A supportive, innovation‑driven ecosystem that rewards initiative and results.
What You’ll Do
As the architect of our post‑sale engagement strategy, you’ll own the full lifecycle of retention marketing. Your day‑to‑day responsibilities will include:
- Campaign Design & Execution: Build and manage email and nurture campaigns that target customers at risk of churn, ensuring each touchpoint is timely, relevant, and personalized.
- Automation & Journey Mapping: Create automated communication flows that guide customers through critical lifecycle milestones—onboarding, feature adoption, renewal, and upsell opportunities.
- Cross‑Functional Collaboration: Partner with Customer Success, Product, and Sales teams to craft messaging that highlights new features, showcases ROI, and reinforces the value proposition.
- Data Analysis & Optimization: Monitor retention metrics (renewal rates, engagement scores, churn indicators), conduct A/B tests, and iterate on campaigns to improve performance.
- Content Creation: Develop educational assets—how‑to guides, product tips, training videos—tailored to different customer segments.
- Strategic Insight: Translate data insights into actionable recommendations that influence product roadmaps and customer experience initiatives.
Key Deliverables
Your success will be measured by tangible outcomes that drive customer loyalty and revenue growth:
- Increase overall renewal rates by at least 5% year‑over‑year.
- Reduce churn among high‑value accounts by 10% within the first 12 months.
- Launch and optimize at least three major lifecycle campaigns per quarter.
- Deliver monthly dashboards that track retention KPIs and campaign performance.
- Collaborate with Product to surface customer feedback that informs feature prioritization.
Essential Qualifications
To thrive in this role, you should bring:
- 3+ years of experience in retention marketing, lifecycle marketing, or customer success marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or similar) and a proven track record of building and managing customer journeys.
- Strong analytical skills—the ability to interpret retention data, identify trends, and adjust strategies accordingly.
- Experience collaborating closely with Customer Success teams to align marketing initiatives with account health goals.
- Excellent writing and communication skills—you can articulate product value in a clear, compelling, and customer‑centric manner.
Preferred Qualifications
If you also possess the following, you’ll stand out:
- Experience in SaaS or subscription‑based business models.
- Knowledge of data visualization tools (e.g., Tableau, Power BI) to create dashboards for retention metrics.
- Background in UX writing or content strategy.
- Familiarity with A/B testing frameworks and statistical significance analysis.
- Fluency in multiple languages, especially English and Spanish.
Core Competencies & Soft Skills
Success at brighthush requires a blend of technical acumen and interpersonal strengths:
- Strategic Thinking: Ability to see the big picture while managing granular details.
- Project Management: Deliver projects on time, within scope, and with measurable impact.
- Data‑Driven Decision Making: Use metrics to guide strategy and demonstrate ROI.
- Collaboration & Influence: Work effectively across teams and influence stakeholders without direct authority.
- Adaptability: Thrive in a fast‑paced, evolving environment.
- Customer‑Obsessed Mindset: Put the customer at the center of every decision.
Career Growth & Learning Opportunities
At brighthush, your career trajectory is limited only by your ambition. We offer:
- Structured mentorship programs with senior leaders.
- Access to industry conferences, workshops, and online learning platforms.
- Clear promotion paths—from Specialist to Manager, Director, and beyond.
- Cross‑functional projects that broaden your skill set and expose you to new domains.
- Regular performance reviews that focus on growth and development.
Work Environment & Culture
Our remote‑first culture means you can work from anywhere while staying connected through:
- Weekly virtual town halls and team check‑ins.
- Real‑time collaboration tools (Slack, Teams, Miro).
- Inclusive hiring practices that celebrate diversity.
- Flexible hours that respect your personal life and peak productivity times.
- Annual “Innovation Days” where teams pitch new ideas and prototypes.
Compensation & Benefits
We believe in rewarding excellence. While specific figures vary by role and location, you can expect:
- A competitive base salary that exceeds the market average for similar roles.
- Performance‑based bonuses tied to retention metrics and campaign success.
- Comprehensive health coverage—including vision and dental plans.
- Life insurance and disability coverage.
- 401(k) plan with company match.
- Generous paid time off, parental leave, and special leave options.
- Annual stipend for home‑office equipment and internet.
- Wellness programs, mental health resources, and employee assistance programs.
How to Apply
Ready to take the next step in your career and help shape the future of customer retention at brighthush? Submit your resume, cover letter, and any relevant portfolio pieces through our career portal. We’re excited to learn how your experience and passion align with our mission to create lasting customer relationships.
Join brighthush – Where Your Impact Matters
At brighthush, we’re building more than products—we’re building communities. If you’re driven by data, inspired by storytelling, and eager to make a measurable difference, we want you on our team. Let’s innovate together, grow together, and keep our customers coming back for more.