Senior Customer Retention Marketing Specialist – Remote, Email & Lifecycle Campaigns, Growth & Loyalty Strategy – Champion Customer Loyalty & Revenue Expansion at brighthush

About brighthush

brighthush is a global technology powerhouse that has been shaping the future of digital solutions for over fifteen years. With a portfolio that spans from industry giants to the most daring startups, we deliver cutting‑edge products and services that empower businesses worldwide. Our team of more than 4,000 professionals is made up of the world’s top 1 % of tech talent, and we operate entirely on a remote model that allows us to tap into the best minds regardless of geography.

At brighthush, we believe that the most successful companies are built on a foundation of continuous learning, collaboration, and a relentless focus on customer value. We are committed to creating an environment where every team member can grow at the speed of their learning curve, innovate freely, and make a tangible impact on the lives of millions of users.

Role Overview

We are looking for a highly motivated Senior Customer Retention Marketing Specialist to join our dynamic marketing team. In this role, you will be the architect of our post‑sale marketing strategy, designing and executing campaigns that reduce churn, drive product adoption, and deepen customer loyalty. You will work closely with Customer Success, Product, and Analytics teams to create data‑driven, automated journeys that keep our customers engaged and satisfied.

Why This Role Matters

Customer retention is the lifeblood of any subscription‑based or SaaS business. A single churned customer can cost thousands in acquisition spend, while a loyal customer can generate significant upsell and referral revenue. By mastering the art of lifecycle marketing, you will directly influence our growth trajectory, revenue stability, and brand reputation.

Key Responsibilities

• Design & Execute Retention Campaigns: Craft targeted email and nurture sequences that address customers at risk of churn, re‑engage dormant users, and celebrate milestones.
• Build Automated Journeys: Use marketing automation platforms to create seamless, personalized flows that guide customers through key lifecycle stages—from onboarding to renewal.
• Collaborate Cross‑Functionally: Partner with Customer Success, Product, and Analytics to align messaging with feature releases, health scores, and upsell opportunities.
• Analyze & Optimize: Track retention metrics such as renewal rates, engagement scores, and churn indicators; run A/B tests to refine creative, copy, and timing.
• Content Creation: Produce educational assets—how‑to guides, product tips, and training videos—that reinforce value and encourage deeper product usage.
• Reporting & Insights: Deliver regular dashboards and insights to leadership, highlighting trends, risks, and opportunities for improvement.
• Continuous Improvement: Stay current with industry best practices, emerging tools, and new retention tactics; propose innovations that elevate our customer experience.

Essential Qualifications

• Minimum 3 years of experience in retention marketing, lifecycle marketing, or customer success marketing.
• Hands‑on proficiency with marketing automation tools (e.g., brighthush, brighthush, brighthush, or similar) to build and manage complex customer journeys.
• Strong analytical mindset: ability to interpret retention data, identify root causes of churn, and adjust strategies accordingly.
• Proven track record of collaborating with Customer Success and Product teams to align marketing initiatives with account health goals.
• Exceptional written communication skills; able to craft clear, compelling copy that conveys product value and drives action.

Preferred Qualifications

• Experience in a SaaS or subscription‑based business environment.
• Knowledge of data‑driven marketing platforms (e.g., brighthush, brighthush, brighthush).
• Familiarity with customer segmentation and predictive analytics.
• Experience with A/B testing frameworks and statistical significance analysis.
• Background in content marketing or instructional design.

Skills & Competencies

• Strategic Thinking: Ability to see the big picture while managing day‑to‑day execution.
• Creativity: Craft engaging narratives that resonate with diverse customer personas.
• Technical Proficiency: Comfortable with marketing automation, CRM, and analytics tools.
• Project Management: Deliver projects on time, within scope, and with measurable impact.
• Collaboration: Work effectively across teams, building strong relationships and fostering a culture of shared success.
• Adaptability: Thrive in a fast‑moving, remote environment where priorities can shift quickly.

Career Growth & Learning Opportunities

At brighthush, we invest heavily in the professional development of our people. As a Senior Customer Retention Marketing Specialist, you will:

• Progress into senior or lead roles within Marketing, Customer Success, or Product Management.
• Participate in mentorship programs, both as a mentee and a mentor.
• Attend industry conferences, webinars, and workshops—often sponsored by brighthush.
• Access a curated library of courses covering advanced marketing analytics, AI‑driven personalization, and leadership skills.
• Contribute to internal knowledge bases and share best practices across the organization.

Work Environment & Culture

Our remote‑first culture means you can work from anywhere while staying connected to a vibrant, diverse community. We value:

• Flexibility: Set your own hours and work from the location that best supports your productivity.
• Collaboration: Daily stand‑ups, weekly syncs, and cross‑functional workshops keep us aligned and agile.
• Innovation: A culture that encourages experimentation, rapid iteration, and learning from failure.
• Inclusivity: A multicultural team where every voice is heard and celebrated.
• Well‑being: Comprehensive health coverage, mental health resources, and a generous PTO policy.

Compensation & Benefits

We offer a competitive salary that is well above the market average for this role. In addition, you will receive:

• Health, vision, and dental insurance for you and your dependents.
• Life insurance and disability coverage.
• 401(k) plan with company match.
• Paid time off, parental leave, and special leave options.
• Home‑office stipend to equip you with the best tools for remote work.
• Annual performance bonuses tied to company and individual metrics.
• Professional development budget for courses, certifications, and conferences.

How to Apply

Ready to take the next step in your career and help shape the future of customer retention at brighthush? Click the link below to submit your application. We look forward to discovering how your passion and expertise can drive lasting customer loyalty and business growth.

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Join brighthush Today

At brighthush, you’ll find a place where your ideas are valued, your growth is accelerated, and your impact is felt across the globe. If you’re a strategic thinker with a knack for turning data into action, we want to hear from you. Apply now and become a pivotal part of a team that’s redefining the future of technology and customer experience.

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