Senior Digital Experience & Customer Marketing Specialist – Driving Customer Engagement, Adoption, and Loyalty Across North America

About brighthush

brighthush is a trailblazer in the clean‑energy sector, delivering reliable propane and natural gas solutions to homes and businesses across the United States and Canada. With a legacy of innovation, safety, and customer focus, we empower communities to thrive on sustainable energy while maintaining the highest standards of service excellence. Our mission is simple: to light up lives with clean, affordable, and dependable energy.

What We Offer

At brighthush, we believe that a great workplace is built on respect, collaboration, and continuous growth. Here’s what you’ll experience when you join our team:

• Inclusive Culture: A supportive environment where diverse voices are heard, ideas are shared freely, and every team member feels valued.
• Competitive Compensation: A comprehensive rewards package that reflects your expertise, dedication, and the impact you make.
• Flexible Work Arrangements: Options for remote, hybrid, or on‑site work to help you balance professional goals with personal commitments.
• State‑of‑the‑Art Technology: Access to cutting‑edge tools and platforms that enable you to innovate and stay ahead of industry trends.
• Well‑Being Support: The LYRA platform offers resources for physical, mental, financial, and social well‑being for you and your family.
• Professional Development: Continuous learning opportunities, mentorship programs, and career advancement pathways.
• Safety First: A 24/7 safety mindset embedded in every process, ensuring a secure and healthy workplace for all.

Key Responsibilities

Reporting to the Senior Marketing Manager, Brand and Communications, you will be the catalyst for elevating our digital customer experience. Your day‑to‑day tasks will include:

• Designing, launching, and optimizing customer‑facing digital experiences such as online portals, self‑service tools, and mobile applications.
• Developing and executing onboarding, activation, and adoption programs that help customers seamlessly engage with our digital platforms.
• Planning and delivering targeted customer marketing programs that boost portal adoption, satisfaction, loyalty, and long‑term value.
• Managing the customer communication calendar and executing contact plans across digital touchpoints to ensure relevance, timeliness, and coordination.
• Coordinating communication prioritization across customer‑facing teams to maintain consistency while minimizing contact fatigue.
• Partnering with Customer Experience, Retention, Operations, and Technology teams to identify pain points and improve digital journeys and self‑service processes.
• Analyzing customer feedback, behavioral insights, digital analytics, and journey performance data to translate findings into actionable recommendations.
• Running A/B tests, multivariate experiments, and optimization activities across communications, journeys, and digital experiences.
• Supporting audience segmentation, personalization, and targeting initiatives to enhance message relevance and engagement.
• Monitoring key performance indicators such as engagement, adoption, satisfaction, retention, conversion, and journey metrics.
• Collaborating cross‑functionally to align digital experiences and communications with brand standards, customer expectations, and business priorities.
• Working closely with Technology and Product teams to champion new capabilities and platform enhancements that meet customer needs.
• Identifying opportunities for continuous improvement in digital experience effectiveness, communication efficiency, and customer satisfaction.
• Performing other related duties as assigned.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Public Relations, or a related field.
• Minimum of 5 years’ experience in digital marketing, customer marketing, customer experience, lifecycle marketing, or digital product marketing.
• Proven track record of executing digital experience, customer communication, and journey activities.
• Strong analytical skills with experience using digital analytics, customer insights, and performance data to inform strategy.
• Hands‑on experience planning and delivering customer communications, engagement programs, or onboarding initiatives.
• Demonstrated ability to work cross‑functionally with technology, customer experience, marketing, and operations teams.
• Experience supporting customer‑facing digital platforms, self‑service experiences, or digital product adoption.
• Experience with testing, experimentation, personalization, or optimization programs.
• Legal authorization to work in the United States (no visa sponsorship).

Preferred Qualifications

• Advanced degree or certifications in Marketing Analytics, UX Design, or Data Science.
• Experience in the energy or utilities sector, particularly with propane or natural gas services.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
• Knowledge of web analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel.
• Experience with customer journey mapping tools (e.g., Smaply, Miro, Lucidchart).
• Strong storytelling skills to translate data insights into compelling narratives.

Skills & Competencies

• Strategic thinking and data‑driven decision making.
• Excellent written and verbal communication skills.
• Project management and organizational excellence.
• Creative problem‑solving and innovation mindset.
• Collaboration and influence across cross‑functional teams.
• Adaptability in a fast‑paced, evolving environment.
• Customer‑centric mindset with a passion for enhancing user experience.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is supported by:

• Mentorship programs pairing you with senior leaders in marketing, product, and technology.
• Access to industry conferences, workshops, and online learning platforms.
• Clear promotion pathways from specialist to senior specialist, manager, and director roles.
• Cross‑departmental projects that broaden your skill set and expand your professional network.
• Regular performance reviews with actionable feedback and development plans.

Work Environment & Culture

Our culture is built on the following pillars:

• Safety & Well‑Being: A 24/7 safety mindset and comprehensive well‑being resources.
• Innovation: Encouragement to experiment, iterate, and bring fresh ideas to the table.
• Collaboration: Open communication channels, cross‑functional teams, and shared success.
• Diversity & Inclusion: Commitment to creating a workplace where everyone feels respected and empowered.
• Community Impact: Opportunities to contribute to local sustainability initiatives and community outreach.

Compensation & Benefits

The expected annual salary range for this role is $61,000 – $76,000 per year, commensurate with experience and qualifications. In addition to base pay, you will receive:

• Competitive health, dental, and vision insurance plans.
• 401(k) retirement plan with company match.
• Paid time off, holidays, and flexible vacation policies.
• Employee stock purchase plan (if applicable).
• Well‑being stipend and access to the LYRA platform.
• Professional development budget and tuition reimbursement.
• Employee recognition programs and performance bonuses.

Equal Opportunity Employer

brighthush is an equal opportunity employer committed to diversity, equity, and inclusion. We welcome applicants from all backgrounds and encourage individuals with accommodations to let us know how we can support you during the recruitment process.

How to Apply

Ready to light up your career with brighthush? Click the link below to submit your application and join a team that values innovation, safety, and customer success.