Senior Director, Customer Insights & Analytics – AI‑Driven Decision Science, Strategic Growth & Patient‑Centric Innovation Lead for a Global Digital Health Platform at brighthush

About brighthush

brighthush is a trailblazer in the digital health arena, weaving together rigorous science, cutting‑edge technology, and data‑driven insights to reshape the way patients, clinicians, and partners experience care. With a footprint in more than 50 countries and a vibrant community of over 50,000 health professionals, brighthush is redefining access to healthcare through a unified, evidence‑based platform that empowers individuals to live healthier, longer, and more active lives. Our mission is simple yet powerful: to give every person the tools, knowledge, and support they need to thrive.

At brighthush, we view health as a lifelong journey, not a destination. That philosophy drives our relentless investment in research, technology, and talent, creating a platform that is as dynamic and adaptable as the lives it serves. From AI‑driven diagnostics to personalized wellness plans, our solutions rest on a foundation of data integrity, patient privacy, and an insatiable curiosity. If you are passionate about using data to make a tangible difference in people’s lives, brighthush offers the stage, the resources, and the community to turn that passion into impact.

Position Overview

As the Senior Director of Customer Insights & Analytics (CI&A) for brighthush’s Digital Health Platform, you will be the strategic architect behind the analytics engine that fuels every major decision—from product innovation and marketing strategy to customer experience and operational excellence. You will build a world‑class analytics organization, design and execute a forward‑looking analytics strategy, and partner with senior leaders across the enterprise to translate raw data into actionable insights that accelerate growth and improve patient outcomes.

Your leadership will shape the culture of evidence‑based decision making at brighthush, ensuring that every stakeholder—from executives to frontline clinicians—has the clarity and confidence to act on data. In a rapidly evolving health‑tech landscape, data is the new currency, and you will be the steward of that currency, turning it into gold for the organization and its users.

Why This Role Matters

In a world where health decisions are increasingly driven by data, the insights you generate will shape product roadmaps, guide marketing spend, refine user journeys, and ultimately determine how many more patients can benefit from brighthush’s solutions. Your work will directly influence the quality of care, the efficiency of operations, and the scalability of our platform across borders. By championing a culture of curiosity, experimentation, and rigorous analysis, you will empower teams to innovate faster, make smarter choices, and deliver measurable value to patients worldwide.

Key Responsibilities

Strategic Analytics Leadership

• Develop and champion a comprehensive analytics strategy that places the customer at the center and leverages AI/ML to unlock new value streams.
• Define the analytics roadmap for the Digital Health Platform, aligning initiatives with corporate objectives, market priorities, and emerging industry trends.
• Collaborate closely with the Chief Product & Technology Officer and the Senior Vice President of Marketing to set the analytical agenda, prioritize data capture, frame critical questions, and deliver timely insights.
• Advocate for data‑driven decision making across the organization, influencing senior leadership on the adoption of analytics recommendations and fostering a culture of curiosity and experimentation.
• Establish governance frameworks that ensure data quality, compliance, and ethical use of AI, aligning with global privacy regulations such as HIPAA, GDPR, and local data protection laws.

People & Team Building

• Scale and lead a high‑performing analytics team that operates with the speed and agility of a health‑tech company, delivering high‑impact insights for both U.S. and international markets.
• Design and execute a talent pipeline: recruit, train, coach, and retain top analytics talent while cultivating an inclusive culture of continuous learning and professional growth.
• Establish rigorous analytical standards, ensuring evidence‑based recommendations, reproducibility, and a culture of accountability.
• Partner with brighthush’s Business Intelligence & Analytics organization to share best practices, replicate successful frameworks, and drive enterprise‑wide analytics excellence.
• Mentor emerging leaders through structured career development programs, fostering the next generation of analytics talent within the organization.

Business Integration & Impact

• Provide objective, data‑driven performance metrics for the Digital Health Platform, enabling leaders to measure progress, identify opportunities, and make informed decisions.
• Translate complex analytics into clear, actionable insights that help more patients access and benefit from brighthush’s solutions.
• Facilitate cross‑functional collaboration, ensuring analytics recommendations are understood, adopted, and integrated into operational workflows.
• Proactively propose innovative solutions that challenge the status quo and accelerate the platform’s growth trajectory.
• Champion data storytelling by creating compelling dashboards, executive summaries, and visual narratives that resonate with diverse audiences.

AI & Analytics Product Ownership

• Own the end‑to‑end development of AI tools and analytics products, from concept through launch, ensuring they meet business and internal customer needs.
• Guarantee product quality and reliability through rigorous testing, validation, and continuous improvement cycles.
• Stay abreast of emerging AI/ML technologies, evaluating their applicability to the Digital Health Platform’s data ecosystem and driving adoption where appropriate.
• Lead the creation of AI ethics guidelines that align with brighthush’s commitment to patient safety, fairness, and transparency.

Essential Qualifications

• Bachelor’s degree in a quantitative discipline (e.g., Statistics, Computer Science, Engineering, or related field).
• Minimum of 5 years of leadership experience in analytics, data science, or related roles.
• 10+ years of experience in analytics, data science, statistics, or computer science, with a proven track record of delivering measurable business value.
• Hands‑on expertise in SQL and at least one modern BI/visualization platform (Tableau, Power BI, Looker, etc.).
• Strong analytical mindset with the ability to translate complex data into strategic business decisions.
• Excellent communication skills, capable of presenting data insights to both technical and non‑technical audiences.

Preferred Qualifications

• MBA or equivalent advanced degree.
• Analytics or data science leadership experience within an e‑commerce, healthcare technology, digital health platform, or health‑tech startup/scale‑up.
• Experience with direct‑to‑consumer or direct‑to‑patient business models, including e‑commerce, subscription, or marketplace economics.
• Demonstrated success building and leading analytics teams in fast‑paced, high‑growth environments.
• Experience with cloud data warehouses and product/experimentation analytics tools for consumer‑facing A/B testing and cohort analysis.
• Knowledge of healthcare data privacy and regulatory requirements (e.g., HIPAA) and experience embedding privacy‑by‑design and data governance into analytics products.
• Familiarity with advanced analytics domains: design of experiments, AI/ML, natural language processing, optimization, and predictive analytics.

Skills & Competencies

• Strategic thinking and the ability to navigate ambiguity while managing multiple priorities.
• Exceptional written and verbal communication skills, with the ability to translate complex analytics concepts to stakeholders at all levels.
• Track record of using data to drive decision‑making and influence senior leadership.
• Proven experience leading complex projects across highly matrixed, multi‑functional teams.
• Broad awareness of advanced analytics domains: design of experiments, AI/ML, natural language processing, optimization, and predictive analytics.
• Growth mindset, building scalable systems and processes while remaining adaptable to a fast‑moving health‑tech environment.
• Strong project management skills, with a focus on delivering high‑quality results on time and within budget.
• Commitment to ethical data practices, patient privacy, and responsible AI.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as the industry. You will have the chance to:

• Lead cross‑functional initiatives that shape the future of digital health.
• Mentor and develop the next generation of analytics leaders.
• Participate in executive‑level strategy sessions and influence the company’s global direction.
• Access continuous learning resources, including industry conferences, certifications, and internal knowledge‑sharing forums.
• Move into senior leadership roles such as Chief Analytics Officer, VP of Data Science, or Head of Digital Health Strategy.
• Contribute to thought leadership through white papers, webinars, and speaking engagements at industry events.

Work Environment & Culture

brighthush fosters a culture of innovation, collaboration, and purpose. Our remote‑first approach allows you to work from anywhere in the United States, with a preference for West Coast time zones to align with key stakeholders. You will join a diverse, inclusive team that values curiosity, resilience, and a commitment to patient‑centric outcomes. Our employee resource groups (ERGs) provide robust support networks, celebrating diversity across race, gender, LGBTQ+ identities, veterans, and more.

We believe that a healthy work‑life balance fuels creativity and productivity. That’s why we offer flexible working hours, generous paid time off, and a suite of wellness programs designed to keep you energized and focused. Whether you’re a seasoned veteran or an emerging talent, you’ll find a supportive environment that encourages experimentation, rewards bold ideas, and celebrates success at every level.

Compensation & Benefits

While the exact compensation will depend on experience, education, and location, the anticipated base salary range for this role is $175,500 – $283,800. In addition to a competitive base, you will be eligible for:

• Performance‑based bonuses tied to company and individual metrics.
• Company‑sponsored 401(k) with matching contributions.
• Comprehensive medical, dental, vision, and prescription drug coverage.
• Flexible benefits, including dependent care and health savings accounts.
• Life insurance and disability coverage.
• Paid time off, holidays, and leave of absence policies.
• Well‑being programs such as employee assistance, fitness subsidies, and wellness challenges.
• Professional development stipend for conferences, courses, and certifications.
• Equity or stock‑option opportunities aligned with company performance.

Travel & Work Authorization

Travel is expected to be up to 10%, primarily domestic, to support cross‑regional initiatives. brighthush may provide support for or sponsor work authorization or visas for internal applicants only.

Equal Opportunity Employer

brighthush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of age, race, color, religion, gender identity, sex, sexual orientation, disability, veteran status, or any other protected characteristic.

How to Apply

Ready to lead analytics that transform patient care? Submit your application through the brighthush Careers portal. We look forward to exploring how your expertise can help us accelerate innovation and deliver world‑class digital health solutions.

Closing

At brighthush, you will be part of a mission‑driven organization that places patients at the heart of everything we do. If you are passionate about data, eager to lead in a fast‑paced environment, and ready to make a tangible impact on global health, we encourage you to apply today. Join us and help shape the future of healthcare.