Senior Director, Marketing & Communications (U.S. Based - Remote)

About UsLyrasis is a 501 c 3 non-profit membership organization.Our Mission Statement is :Lyrasis empowers libraries, archives and museums through content services, open technologies and community-based solutions that expand access to information, preserve cultural heritage, and advance the shared goals of our members and the communities we serve.Collaboratively, we build a future that is inclusive, equitable, accessible and sustainable.Lyrasis organizational and staff values are :communication, respect, collaboration, impact, and service.Lyrasis was created by its members to help them tackle wide-reaching challenges with collective strengths.Lyrasis helps its members amplify their impact and influence.Summary Description :Lyrasis is seeking a Senior Director of Marketing and Communications to lead our brand and marketing strategy during a pivotal time of transformation.The Senior Director of Marketing and Communications leads efforts to market a rich array of products and services to a diverse audience, and communicate the value of Lyrasis to the communities we serve.You'll lead a talented team in balancing brand and product marketing, unifying messaging, and building campaigns that deepen relationships and drive impact.Lyrasis' service to libraries, museums and archives requires marketing approaches that blend complexity, innovation, and relationship-building.This role will drive the evolution of our brand and product marketing, articulate the value of our programs to diverse audiences, and position Lyrasis as a trusted leader in knowledge and cultural heritage communities.We're looking for a strategic and hands-on leader with demonstrated ability to support our domain-specific work, a track record of driving growth and engagement, and the ability to navigate complexity with creativity and collaboration.As a member of the Lyrasis Leadership Team, this role contributes to organization-wide planning and plays a key part in aligning marketing and communications with broader strategic priorities.The position reports to the Chief Operations Officer ( COO).Key Areas of Responsibility1.Strategic Leadership & VisionDevelop and lead enterprise-wide marketing and communications strategy to elevate Lyrasis' brand and market presence nationally and internationally.Articulate a clear value proposition for Lyrasis' products and services to our audiences, aligning messaging with mission, vision, and organizational priorities.Commission competitive and market analyses to inform positioning, anticipate trends, and contribute to organizational strategy.Set and report on strategic marketing goals and KPIs, ensuring alignment with organizational objectives and providing quarterly updates to the COO and Leadership Team.Leverage insights gathered from market research & insights to inform strategic decisions, identify emerging opportunities, and refine marketing priorities.2.Team Leadership & DevelopmentBuild and lead a collaborative, high-performing Marketing and Communications team.Define team structure, roles, and processes to support organizational growth and transformation.Foster a culture of collaboration and shared decision-making within the team and across Lyrasis, encouraging open feedback and continuous improvement.Hire, mentor, and develop staff, providing career growth opportunities and regular performance feedback.3.Go-to-Market ExcellenceOversee brand and product marketing strategies for programs and services, ensuring consistent, compelling narratives.Partner with program leads to co-create marketing strategies that drive revenue generation, build engagement, and contribute to membership growth.Lead the development of integrated campaigns across digital and traditional channels, optimizing efforts for diverse audiences.Ensure all messaging, creative assets, and campaigns reflect Lyrasis' DEIA commitments.4.Execution & Operations ManagementDirect execution of marketing initiatives, including content creation, digital campaigns, website management, public relations, and crisis communications.Ensure marketing plans are actionable, measurable, and delivered on time and within budget.Oversee development and continuous improvement of Lyrasis' website (lyrasis.org) and affiliated properties, ensuring an excellent user experience and alignment with brand goals.Monitor campaign performance and share insights regularly with leadership and the MarComm team to inform future efforts.Required Knowledge, Skills, and Abilities :Bachelor's, Master's or equivalent experience.Minimum 10 years of progressive marketing and communications experience, including brand and product marketing in complex, multi-offering organizations.Minimum 5 years in senior management roles with demonstrated ability to lead, inspire, and develop collaborative teams.Experience in knowledge and cultural heritage domains (libraries, museums, archives, and related communities) is strongly preferred.Proven ability to create and execute strategic marketing plans that drive revenue growth.Strong fluency in digital marketing strategies, analytics, and data-driven decision-making.Experience managing multi-channel campaigns and evolving organizational brand identities.Exceptional communication skills - written, oral, and interpersonal - with ability to convey complex ideas clearly to diverse audiences.Demonstrated ability to work effectively in collaborative, matrixed environments, balancing strategy and execution.Experience managing budgets, prioritizing resources, and aligning efforts to organizational objectives.Ability to develop, implement and iterate on process to increase operational effectivenessKnowledge of DEIA best practices and ability to embed these principles into marketing strategies and outputs.Proficiency with Microsoft Office Suite, Google Workspace, project management tools, CRM systems, email marketing platforms, and content management systems.Physical Demands :This position is fully remote and requires sedentary work that primarily involves sitting / standing.Incumbent must be able to meet and communicate regularly via Zoom, Teams, and / or other teleconferencing means.Occasional travel required.Application Notes :Applications are accepted through Friday, August 15, 2025Applications must include :ResumeCover Letter3 to 5 Professional ReferencesAdditional Note :You should apply even if you don't feel that your credentials are a 100% match with the position description.We are looking for relevant skills and experience, not a checklist that exactly matches the position itself.The position is part of a geographically and institutionally distributed team, and, as such, applications from candidates interested in telecommuting are welcome.At Lyrasis, one of our core values is to provide an inclusive environment to all who are employed here.Therefore, the company is intentional in providing fair and equitable employment opportunities to all applicants, without regard to race, color, religion, sex, national origin, age, disability or genetics.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.. Experience: 12 years required