Senior Director of Digital Marketing

Company Description 5C Group is one of North America’s largest AI digital infrastructure providers, delivering purpose-built infrastructure through a network of state-of-the-art data centers. With more than 1.5 gigawatts of roadmap capacity and the ability to power hundreds of thousands of GPUs, 5C Group supports large-scale, complex AI workloads. The company focuses on secure, reliable, and sustainable data center and AI infrastructure solutions designed for leading AI users. Team members join a fast-growing environment at the intersection of AI, cloud, and advanced infrastructure, working with customers who operate at the cutting edge of technology. Role Description The Senior Director of Digital Marketing is a full-time remote role responsible for leading the overall digital marketing strategy for 5C Group. This role oversees the planning and execution of integrated digital campaigns that drive brand awareness, demand generation, and customer engagement across web, social, email, and paid media channels. Day-to-day responsibilities include developing and refining digital strategy, managing performance marketing programs, optimizing the corporate website and landing pages, and ensuring consistent messaging across all digital touchpoints. The Senior Director will collaborate closely with sales, product, and executive leadership to align digital initiatives with business goals, oversee agency and vendor relationships, and use data-driven insights to improve ROI. This role also involves setting metrics, monitoring dashboards, and leading a high-performing digital marketing team through coaching, feedback, and clear priorities.

Qualifications

Demonstrated expertise in Digital Strategy and Marketing, with a track record of building and scaling integrated digital programs. Hands-on experience with E-Commerce and Lead Generation, including funnel optimization and performance campaigns that drive qualified opportunities. Strong proficiency in Web Analytics and related tools to track KPIs, interpret data, and translate insights into actionable improvements. Proven leadership experience managing digital marketing teams, agencies, and cross-functional stakeholders. Experience in B2B technology, cloud, infrastructure, or AI-related industries is highly beneficial. Advanced skills in marketing automation, CRM platforms, SEO/SEM, paid media, and content-driven demand generation. Excellent communication, presentation, and stakeholder-management skills, with the ability to influence at executive levels. Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or equivalent experience is a plus.