Senior Director of Product Management – Customer Retention & Messaging for Automotive Engagement Platforms at brighthush

About brighthush

brighthush is a trailblazing technology and marketing powerhouse that is redefining how automotive brands, OEMs, and dealerships connect with their customers. With a deep‑rooted passion for data‑driven insights and a relentless focus on customer experience, brighthush delivers end‑to‑end solutions that drive loyalty, retention, and revenue growth across the entire vehicle lifecycle. Our proprietary platform, brighthush, blends advanced analytics, AI‑powered personalization, and omnichannel communication to help automotive leaders stay ahead of the curve in a rapidly evolving marketplace.

Why Join brighthush?

• Impact at Scale: Your work will shape the future of automotive customer engagement for thousands of dealerships and millions of vehicle owners.
• Remote Flexibility: Work from anywhere in the continental United States while collaborating with a world‑class, distributed team.
• Growth & Development: Access to continuous learning, mentorship, and the opportunity to lead cross‑functional initiatives that stretch your skill set.
• Culture of Innovation: A collaborative environment where ideas are celebrated, experimentation is encouraged, and success is measured by real business outcomes.
• Competitive Compensation: Starting at $130,000+ annually, complemented by a comprehensive benefits package that includes medical, dental, vision, 401(k), paid vacation, wellness programs, and more.

Key Responsibilities

As the Director of Product Management at brighthush, you will own two flagship initiatives that drive customer loyalty and engagement across the automotive ecosystem:

1. Multi‑Channel Loyalty & Retention Platform

• Own the end‑to‑end product vision, strategy, and roadmap for a loyalty platform that spans email, direct mail, SMS, digital, and emerging channels.
• Define requirements across the full customer lifecycle: new vehicle purchase, service retention, maintenance, declined service, lapsed customers, lease maturity, vehicle upgrades, and cross‑sell opportunities.
• Specify personalized communication flows, business rules for eligibility, segmentation, timing, offers, suppression, frequency, and campaign orchestration.
• Design data integration architecture that unifies vehicle ownership, transaction and service history, engagement data, and marketing permissions.
• Collaborate with data science and analytics teams to establish measurement frameworks, attribution models, and ROI dashboards.
• Ensure the platform serves both OEM‑level programs and individual dealer needs, balancing standardization with configurability.

2. Two‑Way Customer Texting Solution

• Own the product strategy for an automotive‑focused, two‑way texting platform that guides customers from the first message to resolution or conversion.
• Define opt‑in/opt‑out flows, consent management, compliance with FCC, TCPA, and state regulations.
• Specify automated and interactive messaging for appointment scheduling, service reminders, sales follow‑up, lead response, and campaign messaging.
• Design dealer‑configurable templates, personalization tokens, triggers, workflows, and escalation rules.
• Evaluate third‑party texting technologies, define API requirements, and ensure scalability, security, and reliability.
• Integrate with CRM, DMS, service scheduling, marketing platforms, and customer databases to create a seamless experience.

Product Requirements & Roadmap Management

• Develop and maintain comprehensive business requirements documents, functional specifications, user stories, workflows, and acceptance criteria.
• Prioritize the product backlog based on business value, customer impact, revenue opportunity, and development effort.
• Create and communicate product roadmaps, release plans, and milestone timelines to stakeholders.
• Partner with engineering, QA, and UX teams to validate that delivered features meet documented requirements.
• Manage the full product lifecycle: discovery, definition, development, testing, launch, and continuous optimization.

Stakeholder & Industry Leadership

• Serve as the subject‑matter expert on automotive customer engagement, retention, and loyalty.
• Build and nurture relationships with OEMs, dealer groups, dealership personnel, marketing teams, and internal leadership.
• Monitor evolving OEM program requirements and translate them into actionable roadmap items.
• Collect dealer and end‑user feedback, synthesize insights, and advocate for the customer and dealer perspective in product decisions.

Data, Analytics & Measurement

• Define segmentation, predictive targeting, and cross‑channel interaction tracking requirements.
• Establish measurement frameworks that tie campaigns to outcomes such as vehicle sales, repair orders, service revenue, appointment conversions, retention, reactivation, and customer lifetime value.
• Collaborate with analytics teams to build dashboards, reporting tools, and KPI definitions.

Essential Qualifications

• 5+ years of experience in automotive product management, CRM, loyalty, or marketing technology.
• Deep understanding of dealership operations (sales, service, CRM, BDC, marketing, fixed operations) and customer lifecycle marketing.
• Proven ability to translate business needs into detailed product and technical requirements.
• Hands‑on experience with CRM, marketing automation, customer data platforms, or communication platforms.
• Working knowledge of SMS/text messaging, customer consent, and communication compliance.
• Strong analytical and problem‑solving skills.
• Excellent written and verbal communication skills, with the ability to influence cross‑functional teams.
• Experience leading remote, distributed teams and collaborating across time zones.

Preferred Qualifications

• Experience working with OEM retention or loyalty programs.
• Familiarity with DMS, CDP, service scheduling, or customer engagement platforms.
• Background in data science or analytics, with a knack for translating metrics into product decisions.
• Experience with API design, integration architecture, and third‑party vendor management.

Skills & Competencies

• Strategic Thinking & Visionary Leadership
• Product Lifecycle Management
• Stakeholder Management & Influence
• Data‑Driven Decision Making
• Agile & Scrum Methodologies
• Cross‑Functional Collaboration
• Excellent Communication & Storytelling
• Problem Solving & Critical Thinking
• Adaptability & Resilience

Career Growth & Learning Opportunities

At brighthush, we believe that your professional development is as important as the products you build. As Director of Product Management, you will:

• Lead high‑impact initiatives that directly influence the company’s strategic direction.
• Mentor and coach junior product managers, fostering a culture of continuous learning.
• Participate in executive‑level strategy sessions, gaining exposure to senior leadership and industry trends.
• Access to internal training programs, industry conferences, and certifications in product management, data analytics, and automotive technology.
• Opportunity to transition into senior leadership roles, such as VP of Product or Chief Product Officer, based on performance and business needs.

Work Environment & Culture

brighthush thrives on a culture that values curiosity, collaboration, and customer obsession. Our remote, distributed team is united by a shared mission: to empower automotive brands and dealerships with the tools they need to build lasting relationships with their customers. We celebrate diversity, encourage experimentation, and reward bold ideas that drive measurable results.

Compensation & Benefits

• Competitive base salary starting at $130,000+ annually, commensurate with experience.
• Performance‑based bonuses and equity opportunities.
• Comprehensive health, dental, and vision insurance plans.
• 401(k) retirement plan with company match.
• Generous paid time off, including vacation, sick leave, and holidays.
• Wellness stipend, mental health resources, and employee assistance programs.
• Flexible work hours aligned with U.S. eastern or central time zones.
• Access to cutting‑edge tools, technology, and learning resources.

How to Apply

If you are a visionary product leader with a passion for automotive customer engagement and a track record of delivering high‑impact solutions, we want to hear from you. Submit your application through our online portal, including a current resume and a brief cover letter that highlights your most relevant achievements.

We look forward to exploring how you can help brighthush continue to revolutionize automotive marketing and technology.

Next Steps

Once your application is received, a member of our recruiting team will review your credentials and reach out within 7–10 business days to discuss the next steps in the hiring process.

Thank you for considering a career with brighthush. Together, we can create the future of automotive customer experience.