Senior Head of Analytics & Experimentation – Driving CRO, Customer Journey Optimization, and Data‑Driven Growth at brighthush

About brighthush

brighthush is a trailblazer in the health and wellness sector, dedicated to unlocking the full potential of every individual’s well‑being journey. With a portfolio that blends premium supplements, evidence‑based nutrition guidance, and cutting‑edge digital experiences, we empower millions worldwide to make informed choices that transform their lives. Our brand is recognized for its authentic storytelling, science‑backed products, and a vibrant community that spans over 50 million followers across social media, e‑commerce, and subscription platforms.

At brighthush, data is not just a byproduct of our operations—it is the compass that guides every strategic decision. We believe that the most powerful insights come from a culture that values curiosity, rigor, and collaboration. If you thrive in an environment where your analytical expertise can shape product development, marketing, and customer experience at scale, you will find a home here.

Why This Role Matters

As the Head of Analytics & Experimentation, you will be the steward of truth in our data ecosystem. You will own the metrics that define success, orchestrate a world‑class experimentation program, and translate complex analyses into actionable insights that empower leaders to make bold, evidence‑based decisions. Your work will directly influence revenue growth, customer retention, and the overall health of our brand.

What Success Looks Like

• Leadership trusts a single, unified set of metrics that you have defined and maintained.
• Every test across the customer journey follows a rigorous, prioritized process you designed.
• Decision makers can act faster and with greater confidence because your insights are clear, reliable, and actionable.
• Every major initiative’s impact is measured accurately, allowing the organization to scale what works and pivot from what doesn’t.

Key Responsibilities

The Numbers

• Own and continuously refine core customer and revenue metrics—conversion, retention, LTV, revenue, and more—and maintain the metrics catalog that teams rely on.
• Serve as the final gatekeeper for data accuracy before it reaches decision‑makers.
• Translate business questions into clear data requirements, queries, and models that deliver actionable answers.
• Collaborate with the data engineering team to ensure the data platform captures the information needed for business success.
• Build, evolve, and champion reporting and dashboards, starting with a comprehensive customer journey dashboard.

The Testing Program

• Own the cross‑departmental experimentation roadmap, prioritizing experiments by revenue potential, traffic, and funnel drop‑off.
• Set standards for test proposal, design, execution, and evaluation, including a shared intake process and KPI framework.
• Instrument the customer journey with the KPIs and data points required to measure every stage.
• Lead all results analysis—statistical significance, incremental revenue, win rate—and communicate findings clearly.
• Strengthen incoming test briefs by sharpening hypotheses, success metrics, and resolving conflicts when multiple teams target the same page or audience.
• Run regular test review cadences and maintain a shared library of learnings accessible to all teams.

The Insights

• Be the trusted source of evidence behind major decisions: explain what’s happening, why it matters, and what the data suggests.
• Translate analysis into concise, confident recommendations for the Director of Customer Journey & Revenue and executive leadership.
• Represent analytics and testing in cross‑functional planning—development sprints, content calendars, lifecycle initiatives—ensuring data shapes decisions from the outset.
• Roll up your sleeves when needed—write queries, configure tests, build reports—to keep momentum high.

Your First 90 Days

• Partner with the Director of Customer Journey & Revenue to instrument the full journey with KPIs and data points.
• Stand up a Phase 1 metrics catalog and secure adoption across teams.
• Deliver a comprehensive assessment of journey performance and identify revenue leakage opportunities.
• Launch the test prioritization process and run the inaugural set of experiments through it.

What You Bring

Required

• 7+ years of experience in analytics, BI, experimentation, CRO, or growth analytics, including leading a program or function across multiple teams.
• Proven track record at a high‑volume DTC e‑commerce brand, with experience in subscription or replenishment business models.
• Advanced SQL skills and hands‑on experience with Power BI.
• Deep comfort with statistics, funnel analysis, attribution, and measuring revenue impact across multiple data sources.
• Demonstrated ownership of a testing program end‑to‑end: roadmap, prioritization model, KPI framework, and process.
• Strong partnership skills across departments (content, lifecycle/CRM, development, design) without direct authority.
• Experience creating documentation, processes, and shared resources that teams actually use.
• Ability to turn analysis into clear, concise recommendations for leadership, both in writing and in person.

Preferred

• Experience at a DTC e‑commerce brand generating $100 M+ in annual revenue.
• Background in health, wellness, or supplement industry.
• Familiarity with CRO/testing and analytics tools (A/B testing platforms, web analytics, session recording, heatmap tools).
• Knowledge of WordPress, Shopify, Amazon, Klaviyo, Recharge, and/or FullStory.
• Experience partnering with data engineering on a data warehouse or data lake.
• Experience building or scaling an analytics or experimentation team.

Skills & Competencies

• Strategic thinking with a data‑driven mindset.
• Exceptional analytical and problem‑solving skills.
• Strong communication—able to translate technical findings into business language.
• Project management and execution excellence.
• Adaptability and resilience in a fast‑moving environment.
• Leadership by influence, not authority.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as the data you work with. As the Head of Analytics & Experimentation, you will:

• Lead a high‑impact function that directly shapes company strategy.
• Mentor and develop a growing analytics and experimentation team.
• Collaborate with senior leaders across product, marketing, finance, and operations.
• Drive innovation in data science, machine learning, and predictive modeling.
• Attend industry conferences, workshops, and training programs to stay at the forefront of analytics best practices.

Work Environment & Culture at brighthush

We are a fully remote, US‑based team that values flexibility, autonomy, and work‑life balance. Our culture is built on:

• Transparency—open data, open communication, and shared goals.
• Collaboration—cross‑functional teams that break down silos.
• Continuous learning—access to courses, certifications, and knowledge sharing.
• Wellness—paid gym membership, mental health resources, and a culture that encourages rest.
• Impact—every contribution directly influences the health and prosperity of our customers.

Compensation & Benefits

We offer a competitive base salary ranging from $125,000 to $150,000, with potential for higher compensation based on experience and impact. In addition, you will receive:

• Comprehensive medical, dental, and vision insurance (80% of premiums covered by brighthush).
• 80 hours of paid vacation after one year, with additional PTO that grows with tenure.
• 40 hours of personal days each year for rest, life, and everything in between.
• Paid gym membership and wellness stipend.
• 7 paid holidays.
• 50% discount on all brighthush products.
• Fully remote work with a strong emphasis on healthy work‑life balance.
• Equity opportunities and performance bonuses aligned with company growth.

Work From Home Requirements

• Up‑to‑date Mac or Windows computer with anti‑virus protection.
• Reliable high‑speed internet connection.
• Quiet, distraction‑free workspace.
• Tech‑savvy and comfortable learning new tools and software.
• Proficiency with Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive).

Application Process

Ready to lead the analytics revolution at brighthush? Submit your resume and a brief cover letter outlining why you’re the ideal candidate for this role. We look forward to exploring how your expertise can help us continue to transform lives through data‑driven insights.

Equal Opportunity Employer

brighthush is proud to be an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to any characteristics protected by applicable federal, state, or local law. We are committed to fostering an inclusive, respectful, and supportive workplace.

Note: We are not currently hiring international or California‑based employees. Applicants must be legally authorized to work in the United States for any employer (W‑2) positions.