Senior Lead Customer Advocacy Manager – APJ Region – Driving Customer Success & Brand Amplification at brighthush

About brighthush

brighthush is the intelligent orchestration platform that powers the entire DevSecOps lifecycle. By unifying code, security, compliance, and operations into a single, cloud‑native experience, we help organizations accelerate software delivery, reduce risk, and unlock new levels of developer productivity. With more than 50 million registered users worldwide and trusted by over half of the brighthush 100, brighthush is the go‑to solution for enterprises that demand speed, security, and reliability.

Our culture is built on the belief that technology should be a catalyst for human creativity, not a barrier. We embrace artificial intelligence as a core productivity multiplier, encouraging every team member to weave AI into their daily workflows. Our high‑performance environment is fueled by a shared set of values, continuous learning, and a commitment to amplify every voice. At brighthush, careers accelerate, innovation thrives, and our customers’ success stories become the engine of our growth.

Role Overview

As the Lead Customer Advocacy Manager for the Asia‑Pacific and Japan (APJ) region, you will be the champion of our most successful customers. Your mission is to celebrate their achievements, turn their stories into powerful narratives, and position them as influential advocates who help shape the future of software development. You will partner closely with sales, marketing, product, and customer success teams to align advocacy initiatives with pipeline, expansion, and retention objectives.

In your first year, you will establish measurable advocacy goals, deepen relationships with regional stakeholders, and elevate the visibility of customer outcomes across all go‑to‑market motions. This is an opportunity to bring the voice of APJ customers to the forefront of brighthush’s global strategy and demonstrate the tangible impact of our platform on their businesses.

Key Responsibilities

• Own the APJ Customer Story Library – Curate, maintain, and grow a comprehensive repository of customer references, case studies, and proof points that showcase real‑world outcomes.
• Build & Nurture Advocate Relationships – Identify senior stakeholders across APJ markets, cultivate trust, and create a pipeline of advocates ready to participate in references, speaking engagements, and thought‑leadership activities.
• Manage the Advocacy Lifecycle – From recruitment to ongoing engagement, oversee every stage of the customer advocacy journey, ensuring a mutually valuable relationship that delivers measurable business impact.
• Amplify Customer Voices – Work with internal teams to weave customer stories into campaigns, events, executive engagements, and go‑to‑market plans, ensuring that the customer perspective drives our messaging.
• Align with Regional & Global Priorities – Partner with sales, marketing, customer success, and product to synchronize advocacy initiatives with pipeline, expansion, and retention goals.
• Define & Track Program Metrics – Establish KPIs such as advocacy participation rates, reference fulfillment, pipeline influence, and customer‑story impact, and report on progress to stakeholders.
• Prioritize & Fulfill Requests – Implement clear intake, fulfillment, and reporting processes to support strategic global and regional advocacy requests.
• Adapt to Diverse Markets – Tailor engagement and storytelling approaches to the unique cultural, linguistic, and business contexts of APJ, ensuring relevance and resonance.
• Continuous Improvement – Leverage customer feedback, program data, and evolving business needs to refine content formats, engagement models, and overall advocacy strategy.

Desired Experience & Qualifications

• Proven track record building or delivering customer advocacy, customer marketing, or reference programs in enterprise technology or SaaS environments.
• Deep understanding of the customer reference lifecycle and a history of producing high‑impact stories and proof points.
• Experience coordinating across multiple APJ markets, with sensitivity to regional nuances and customer expectations.
• Strong cross‑functional collaboration skills – able to influence sales, marketing, customer success, and product teams without direct authority.
• Excellent communication and relationship‑building abilities, including the confidence to engage executive stakeholders on both business and technical topics.
• Robust program management skills – adept at prioritizing competing requests, coordinating details across teams, and delivering reliably in a dynamic environment.
• Self‑motivated and capable of working autonomously and asynchronously in a fully remote setting while staying aligned to shared goals and processes.
• Comfort with defining and reporting on program performance, including metrics tied to regional objectives such as participation, reference support, and pipeline influence.

Skills & Competencies

• Strategic thinking with a customer‑centric mindset.
• Storytelling mastery – turning complex technical solutions into compelling narratives.
• Data‑driven decision making – using analytics to refine advocacy tactics.
• Cross‑cultural fluency – navigating diverse languages, customs, and business practices across APJ.
• Project management – juggling multiple initiatives with tight deadlines.
• Adaptability – thriving in a fast‑paced, evolving industry.
• Tech‑savvy – comfortable with AI tools, CRM systems, and marketing automation platforms.

Career Growth & Learning Opportunities

At brighthush, your growth is our priority. As Lead Customer Advocacy Manager, you will:

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