Senior Lead Product Manager – Customer Experience & AI‑Driven Onboarding Innovation at brighthush

About brighthush

brighthush is the nation’s leading on‑demand marketplace for home services, connecting homeowners with trusted professionals for everything from lawn care to home improvement. With over $750 million in annual bookings, we are redefining how people discover, book, and experience home services. Our mission is simple yet bold: 1 + job per household every year. To achieve this, we are expanding beyond lawn care to become the one‑stop shop for all home‑service needs, powered by a single, shared platform that delivers seamless, AI‑enhanced experiences for both customers and professionals.

The Opportunity

We are looking for a visionary Lead Product Manager to own the entire first‑service journey for every new customer. From the moment a homeowner lands on our website to the moment they book their first service, you will shape, rebuild, and ship an AI‑native, agentic experience that sets the tone for everything that follows. This is not a funnel‑optimization role; it is a full‑scale re‑imagination of the customer journey from first principles.

Why This Role Matters

• Every new customer’s first touchpoint drives acquisition, retention, and lifetime value.
• Re‑engineering the onboarding flow will unlock higher conversion, lower friction, and a more delightful experience for homeowners.
• Your work will ripple across pricing, supply, operations, and marketing, creating a unified, data‑driven ecosystem.

Key Responsibilities

• Vision & Strategy – Define a future‑proof, AI‑native first‑service experience that aligns with brighthush’s long‑term growth goals.
• Product Roadmap – Translate the vision into a prioritized, actionable roadmap that balances rapid experimentation with sustainable delivery.
• Cross‑Functional Leadership – Partner with design, engineering, data science, marketing, pricing, and operations to build and iterate on the new flow.
• Data‑Driven Decision Making – Own funnel analytics, run hypothesis tests, and use AI to surface insights that inform product decisions.
• Prototype & Validate – Build low‑fidelity prototypes, conduct user testing, and iterate based on real customer feedback.
• Stakeholder Management – Communicate progress, risks, and trade‑offs to senior leadership and cross‑team stakeholders.
• Launch & Scale – Oversee phased rollouts, monitor key metrics, and iterate to achieve sustained growth in conversion and CSAT.

What Makes This Role Different

• It is a rebuild, not a tune‑up – you will question every existing step and rebuild from scratch if needed.
• It is AI‑native from the first screen – you will decide whether a form is still the best way to onboard and explore agentic alternatives.
• It is high‑impact, cross‑lever – changes to onboarding affect pricing, supply, and operations, requiring collaboration across teams.
• It is customer‑centric and long‑term – you prioritize sustainable customer delight over short‑term conversion spikes.

Success Metrics (Year 1)

• Clear, data‑driven vision adopted by senior leadership.
• At least one live component of the new onboarding flow shipped to production.
• Significant lift in signup conversion rate.
• Increase in the number of households booking their first service.
• High first‑service CSAT scores reflecting improved customer experience.

Essential Qualifications

• 6+ years of product management experience focused on consumer‑facing products.
• Proven track record of shipping end‑to‑end product experiences that scale.
• Deep customer obsession – you measure success by customer delight, not just metrics.
• Hands‑on AI experience – built or shipped AI‑powered or agentic consumer experiences.
• Strong analytical mindset – you run your own funnel analysis and can extract insights from raw data.
• Strategic thinker and design partner – you set priorities, say no with rationale, and collaborate closely with designers from the first sketch.
• Experience in marketplace or personalization contexts – you understand how a change in onboarding impacts supply, pricing, and operations.
• Bachelor’s degree in business, analytics, engineering, design, or a related field.

Preferred Qualifications

• Experience in the home‑services or gig‑economy sector.
• Background in building AI‑driven conversational agents or LLM‑based workflows.
• Familiarity with A/B testing frameworks and experimentation culture.
• Knowledge of data privacy and compliance in consumer product contexts.

Skills & Competencies

• Product strategy & visioning
• Roadmap planning & prioritization
• Data analysis & funnel optimization
• AI & machine‑learning fundamentals
• UX/UI collaboration and prototyping
• Stakeholder communication & influence
• Agile product development
• Problem‑solving & critical thinking

Career Growth & Learning Opportunities

• Lead a high‑visibility, cross‑functional initiative that directly impacts brighthush’s growth trajectory.
• Work closely with senior leaders, gaining exposure to strategic decision‑making at the executive level.
• Build expertise in AI‑powered product experiences, positioning yourself as a thought leader in the industry.
• Access to continuous learning resources, including AI workshops, design sprints, and data science bootcamps.
• Potential to transition into a senior product leadership role or a specialized AI product director position.

Work Environment & Culture

• Fully remote, with a flexible work‑hours policy that prioritizes results over presence.
• Lean engineering and product teams that value speed, experimentation, and impact.
• Transparent communication culture – open channels for ideas, feedback, and collaboration.
• Commitment to diversity, equity, and inclusion – we celebrate varied perspectives and backgrounds.
• Regular hackathons, design sprints, and cross‑team knowledge‑sharing sessions.

Compensation & Benefits

• Competitive base salary range: $170,000 – $210,000, commensurate with experience.
• Equity participation – share in the company’s value creation.
• Comprehensive health benefits: medical, dental, vision, and mental‑health coverage.
• Flexible paid time off (PTO) – focus on results, not rigid schedules.
• Professional development stipend and access to industry conferences.
• Annual performance bonus potential tied to company and individual metrics.

How to Apply

Ready to shape the future of home‑service experiences? Apply now and join a team that is redefining the way homeowners connect with trusted professionals. Bring your passion for customer delight, AI innovation, and data‑driven product excellence to brighthush.