Senior Lifecycle & Customer Marketing Manager – Driving Growth, Engagement, and Retention for a Leading AI‑Powered Hospitality Platform at brighthush

About brighthush

brighthush is redefining the hospitality experience with an award‑winning, AI‑driven property operations platform. Our solution orchestrates, communicates, and verifies every detail of property care, powering over 55 million tasks for thousands of short‑term rental managers and hospitality operators worldwide. By eliminating manual work and elevating guest experiences, we help our customers boost operational efficiency, increase service revenue, and build lasting relationships with their guests.

Why Join brighthush?

At brighthush, we sit at the intersection of cutting‑edge artificial intelligence and one of the fastest‑growing segments in hospitality. Our remote‑first culture empowers teams across the U.S. and Spain to collaborate, innovate, and ship quickly. As a high‑visibility member of a lean, high‑output marketing squad, you’ll own end‑to‑end lifecycle programs that directly influence revenue and customer advocacy. If you thrive in a fast‑moving, growth‑stage environment and want to shape the future of property operations, brighthush is the place for you.

Key Responsibilities

• Own the Pre‑Sale Journey – Map, build, and continuously optimize the path from new lead to Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), and closed opportunity. Recycle closed‑lost and stalled opportunities back into the pipeline.
• Enhance Lead Scoring & Lifecycle Models – Collaborate with Demand Generation to refine scoring, lifecycle stages, and handoff rules. Trigger and personalize nurture sequences that move prospects deeper into the funnel.
• Build Post‑Sale Programs – Design onboarding, adoption, expansion, and renewal journeys using HubSpot email, HubSpot agents, and in‑app tools such as Appcues. Align timing, triggers, and audiences with Customer Operations.
• Drive Feature Adoption – Partner with Product Marketing to launch new features to existing customers, increasing adoption rates and uncovering upsell opportunities.
• Run Rigorous Tests – Execute A/B and multivariate experiments on subject lines, copy, creative, and channel mix. Co‑design journey‑logic tests with Customer Operations to validate hypotheses.
• Measure & Report – Own pre‑sale funnel reporting and program‑influenced pipeline metrics. Jointly define success metrics for post‑sale programs and present insights to leadership.
• Lead Customer Marketing Motions – Own advocacy, reviews, newsletters, and product update communications that keep customers engaged and loyal.
• Scale with AI – Leverage AI tools to automate and personalize campaigns for targeted audiences, improving relevance and efficiency.
• Maintain Email Health – Ensure deliverability, list hygiene, preference centers, and compliance with CAN‑SPAM, GDPR, and CASL.

Essential Qualifications

• 5+ years of experience in lifecycle, email, CRM, or customer marketing, with at least 3 years at a SaaS company.
• Proven track record of lifecycle programs that moved a revenue metric—pipeline, conversion, activation, retention, or expansion—backed by quantifiable results.
• Hands‑on expertise in a marketing automation platform (HubSpot, Marketo, Braze, Customer.io, or similar). Ability to build journeys directly, not through a ticket queue.
• Strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene.
• Experience using product usage data to trigger and personalize campaigns.
• Rigorous testing mindset and comfort with analytics—able to build reports, read cohorts, and explain what changed and why.
• Sharp, concise writing skills—capable of drafting copy that converts.
• Cross‑functional credibility with Sales, Customer Success, and Product—able to align teams on handoffs and hold them accountable.
• Comfort with ambiguity in a fast‑moving, growth‑stage environment.
• Early adopter of AI tools, with an interest in scaling personalization, content, and testing.
• Experience with in‑app messaging or product‑led growth tools (Appcues, Pendo, Intercom).

Preferred Qualifications (Bonus Points)

• Experience at a SaaS company serving short‑term rental, property management, or vacation rental operators.
• Marketing to SMB and independent operators, not just enterprise buyers.
• Familiarity with account‑based or signal‑based programs that blend marketing and sales outreach.
• Experience running customer advocacy, referral, or review programs.
• Working knowledge of SQL or BI tools (Metabase, Looker, Tableau).

Skills & Competencies

• Strategic thinking with a data‑driven execution mindset.
• Exceptional communication—both written and verbal—across technical and non‑technical stakeholders.
• Project management skills: prioritize initiatives, meet deadlines, and deliver high‑quality work.
• Adaptability: thrive in a remote, distributed team while maintaining strong collaboration.
• Creativity: develop compelling copy and creative assets that resonate with diverse audiences.
• Technical fluency: comfortable with marketing automation, CRM, analytics dashboards, and basic SQL.

Career Growth & Learning Opportunities

At brighthush, your impact is visible from day one. We champion continuous learning through:

• Access to industry conferences, webinars, and workshops.
• Mentorship from senior leaders in Marketing, Product, and Customer Success.
• Cross‑functional projects that broaden your skill set beyond lifecycle marketing.
• Clear career pathways to Director or VP roles in Marketing, Product, or Customer Success.

Work Environment & Culture

Our remote‑first culture values:

• Collaboration – Regular virtual stand‑ups, brainstorming sessions, and cross‑team syncs.
• Ownership – You own your projects, set your priorities, and see the direct impact on revenue.
• Execution‑oriented mindset – We ship quickly, iterate fast, and celebrate wins together.
• Diversity & Inclusion – We are an equal‑opportunity employer, committed to fostering a respectful and inclusive workplace.

Compensation & Benefits

While specific figures vary by role and location, brighthush offers a competitive total rewards package that typically includes:

• Base salary commensurate with experience and market rates.
• Performance‑based bonus or equity component.
• Comprehensive health, dental, and vision insurance.
• Flexible paid time off and a generous holiday schedule.
• Professional development budget and tuition reimbursement.
• Wellness stipend and virtual fitness class credits.
• Remote work stipend for home office setup.

How to Apply

If you’re ready to own lifecycle marketing, drive revenue, and shape the future of hospitality technology, we’d love to hear from you. Submit your resume and a brief cover letter outlining your most impactful lifecycle marketing achievement. Join brighthush and help us elevate the guest experience worldwide.