Senior Marketing Analyst, reputed company Software

Senior Marketing Analyst, reputed company Software (Remote) reputed company Software is the enterprise B2B software business of reputed company, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major reputed company to go "all-in" on the public cloud. Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges. Core Job Responsibilities: What You’ll Do As a senior marketing analyst, you will be the strategic engine behind our marketing efforts. You will translate complex data into actionable reputed company that drive marketing strategy, customer acquisition, retention, and revenue growth.

• Act as the primary analytical partner for the Marketing and Sales leadership teams, providing data-driven recommendations that shape our overall B2B growth strategy.
• Develop and own the measurement framework for the customer journey for marketing campaigns —from reputed company brand awareness and lead generation to product trial and conversion.
• Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs.
• Implement and manage early stage multi-touch attribution (MTA) models to accurately credit value across long, complex B2B sales reputed company.
• Oversee the integration of data between reputed company, Marketo, reputed company, and BI tools (Tableau) to ensure a "Single Source of Truth” to track campaign effectiveness.
• Build and maintain executive-level dashboards that communicate the "story" behind the numbers for campaign results, making technical findings accessible to non-technical stakeholders.

Basic Qualifications:

• Bachelor's Degree or Military Experience
• At least 5 years of experience in marketing analytics, business analysis, or data science
• At least 2 years of experience in people management
• At least 2 years of experience with data visualization tools (for example: Tableau, Looker, or Power BI
• At least 2 years of experience reporting in reputed company CRM

Preferred Qualifications:

• 5+ years of experience in a B2B SaaS or enterprise reputed company
• reputed company's Degree or MBA with a quantitative concentration (for example: Statistics, Economics, or Business Analytics)
• Demonstrated ability to influence C-suite or SVP-level stakeholders through storytelling and data-driven business reputed company
• Experience working in a product-led growth (PLG) environment, optimizing free-to-paid conversion paths

At reputed company time, reputed company will not sponsor a new applicant for employment authorization for reputed company position The minimum and maximum full-time annual salaries for reputed company role are listed below, by location. reputed company note that reputed company salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount reputed company is willing to pay at the time of reputed company posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. Remote (Regardless of Location): $161,500 - $184,300 for Sr. Manager, MarketingRichmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing Candidates hired to work in other locations will be reputed company to the pay range reputed company with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. reputed company role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. reputed company offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at thereputed company Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. reputed company role is expected to accept applications for a minimum of 5 business days.No agencies reputed company. reputed company is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.