Senior Marketing Manager – Customer Value Strategy & Commercialization Lead – Driving Premium Pricing, Product, and Loyalty Programs for Sustainable Growth at brighthush

About brighthush and the Opportunity

brighthush is a forward‑thinking, customer‑centric organization that is redefining how value is created, communicated, and delivered across a rapidly evolving industry. With a commitment to innovation, sustainability, and exceptional customer experiences, brighthush empowers its teams to think beyond price and build lasting relationships that drive acquisition, retention, and lifetime value.

As the Senior Marketing Manager – Customer Value, you will be the bridge between insight and execution, turning data, market intelligence, and competitive dynamics into compelling offers that resonate with our diverse customer base. You will work closely with cross‑functional partners in Pricing, Product, Sales, and Customer Experience to shape the narrative that positions brighthush as the preferred choice for customers seeking reliability, convenience, and sustainable solutions.

Role Overview

In this pivotal role, you will own the design, development, and commercialization of differentiated customer value propositions across brighthush’s portfolio. Your responsibilities will include:

Key Responsibilities

• Lead Value Proposition Development: Drive the creation and evolution of customer value propositions for each segment, product, and service offering, ensuring alignment with strategic business goals.
• Translate Insights into Action: Convert customer insights, market intelligence, competitive analysis, and experience feedback into differentiated offers, programs, and strategic recommendations.
• Define Value Frameworks: Craft messaging that articulates brighthush’s competitive advantages beyond price—highlighting service quality, reliability, convenience, sustainability, and overall customer experience.
• Collaborate on Monetization: Partner with Pricing and Product teams to design offer structures, bundled solutions, and monetization strategies that balance customer value with profitability.
• Commercialize Loyalty & Engagement: Own the strategy and execution of loyalty programs, protection plans, subscription models, and value‑added services that deepen customer engagement.
• Equip Front‑Line Teams: Provide Acquisition, Retention, Sales, and Marketing teams with ready‑to‑use value propositions and narratives that activate effectively in the market.
• Identify Market Opportunities: Spot unmet customer needs, market gaps, and emerging trends to strengthen competitive positioning and inform new initiatives.
• Build Business Cases: Develop comprehensive business cases and commercialization plans for new offerings, services, and experience enhancements, including financial assessments and ROI projections.
• Assess Commercial Viability: Evaluate the profitability and return on investment of propositions and related initiatives, ensuring alignment with brighthush’s financial objectives.
• Monitor Performance: Track proposition performance, customer adoption, market trends, and competitive developments, recommending optimization opportunities to maximize impact.
• Establish Success Metrics: Define and monitor key performance indicators for customer propositions, offers, and programs, ensuring data‑driven decision making.
• Serve as Subject Matter Expert: Act as the go‑to authority on customer value strategy and commercialization across the organization, providing guidance and thought leadership.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Public Relations, or a related discipline.
• 8+ years of progressive experience in customer strategy, commercial strategy, product marketing, value proposition development, or a related field.
• Proven track record of leading cross‑functional initiatives that span insights, pricing, product, marketing, sales, and customer experience functions.
• Demonstrated success in developing and commercializing customer value propositions, offers, programs, or service solutions.
• Strong financial acumen with experience building business cases and conducting profitability analyses that influence commercial decisions.
• Deep knowledge of value proposition design, offer architecture, and commercialization strategy.
• Legal authorization to work in the United States (no visa sponsorship available).

Preferred Qualifications

• Experience in energy, utilities, home services, or other customer‑centric, subscription‑based industries.
• Advanced analytical skills with proficiency in data visualization tools and market research platforms.
• Experience managing large, cross‑functional teams and driving complex projects to successful completion.
• Strong storytelling ability, with a knack for translating complex data into clear, compelling narratives.
• Background in sustainability initiatives and a passion for integrating ESG considerations into value propositions.

Skills & Competencies

• Strategic Thinking: Ability to see the big picture while managing the details of execution.
• Analytical Rigor: Proficiency in dissecting data, identifying trends, and deriving actionable insights.
• Collaboration & Influence: Skilled at building relationships across functions and influencing stakeholders at all levels.
• Communication: Exceptional written and verbal communication skills, with the ability to craft persuasive messaging for diverse audiences.
• Project Management: Strong organizational skills and a proven track record of delivering projects on time and within budget.
• Customer‑Obsessed: A deep commitment to understanding and exceeding customer expectations.
• Adaptability: Comfortable navigating ambiguity and pivoting strategies in a fast‑paced environment.

Career Growth & Learning Opportunities

At brighthush, your professional development is a top priority. You will have access to:

• Structured mentorship programs with senior leaders.
• Continuous learning initiatives, including workshops, certifications, and industry conferences.
• Cross‑functional projects that broaden your skill set and expose you to new business areas.
• Clear career pathways that reward innovation, impact, and leadership.

Work Environment & Culture

brighthush fosters a culture of collaboration, respect, and open communication. Our inclusive environment encourages diverse perspectives and empowers employees to bring their authentic selves to work. Key cultural highlights include:

• Supportive leadership that values transparency and feedback.
• Team‑building events and community outreach initiatives.
• Flexible work arrangements that promote work‑life balance.
• Commitment to safety and well‑being, with a 24/7 safety mindset embedded in all operations.

Compensation, Perks, and Benefits

While the exact compensation will be tailored to your experience and qualifications, the base salary range for this role is $117,000 – $147,000 per year, with an additional annual incentive program. In addition to competitive pay, brighthush offers:

• Comprehensive health, dental, and vision insurance plans.
• Flexible paid time off and paid holidays.
• Retirement savings plan with company match.
• Employee assistance program (LYRA) providing support for physical, mental, financial, and social well‑being.
• Professional development budget and tuition reimbursement.
• Access to state‑of‑the‑art tools and technologies that keep you at the forefront of industry trends.

Location & Remote Flexibility

While we prefer candidates located in the Eastern or Central time zones, we recognize that the right talent can thrive from anywhere. Remote candidates will be considered on a case‑by‑case basis, ensuring that the role’s collaborative nature is maintained through virtual collaboration tools and occasional in‑person meetings.

How to Apply

Ready to shape the future of customer value at brighthush? Submit your application today and join a team that is dedicated to innovation, sustainability, and delivering unparalleled value to our customers.