Senior Product Manager – DTC Customer Journey & Shopify Experience Optimization at brighthush

About brighthush

brighthush is a forward‑thinking consumer brand that blends science, sustainability, and storytelling to deliver products that empower people to feel confident in their own skin. Founded in 1995, we have grown from a small, science‑driven startup into a global leader in the beauty industry, with a presence in North America, Australia/New Zealand, Europe, and the broader APAC region. Our mission is simple yet powerful: to help every individual define beauty on their own terms. We do this by staying true to four core values that guide every decision we make:

• Build Trust: We set the standard for transparency, science‑backed efficacy, and shared knowledge.
• Be Bold: We lead through innovation, challenging the status quo and daring to experiment.
• Act with Kindness: We treat our customers, teammates, and planet with respect and care.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our culture is built on curiosity, collaboration, and continuous learning. Whether you’re working from home, in our Seattle headquarters, or collaborating across continents, you’ll find a community that celebrates authenticity, encourages experimentation, and rewards impact.

Role Overview

We’re looking for a seasoned Product Manager to lead the day‑to‑day roadmap for our DTC experience on Shopify. In this role, you’ll own the customer journey from first visit to repeat purchase, driving key metrics such as conversion, average order value (AOV), and lifetime value (LTV). You’ll partner with UX, Engineering, CRM, Analytics, Creative, and Merchandising to translate customer insights into data‑driven product decisions, prioritize experiments, and deliver measurable improvements.

As a product leader at brighthush, you’ll be the voice of the customer across the organization, ensuring that every touchpoint—from discovery to checkout to post‑purchase—delivers delight, reduces friction, and encourages loyalty.

Key Responsibilities

• Own the DTC product roadmap, prioritizing initiatives that maximize conversion, AOV, and LTV.
• Map the end‑to‑end customer journey, using analytics, session recordings, and qualitative feedback to surface friction points and high‑impact opportunities.
• Collaborate with UX to turn research into designs, prototypes, and A/B tests that improve the customer experience.
• Translate business requirements into clear user stories and acceptance criteria; work with Engineering to ship features in Agile sprints on Shopify (themes, apps, checkout).
• Maintain an experimentation backlog: formulate hypotheses, design tests, analyze readouts, and make rollout decisions.
• Prepare compelling business cases, test results, and recommendations for leadership, marketing, and merchandising.
• Coordinate with CRM, Creative, and Marketing to align site experiences with campaigns, promotions, and launches.
• Track and report on KPIs (conversion, AOV, LTV, retention), iterating to optimize performance.
• Research and benchmark competitors, Shopify apps, platform features, and personalization tools to keep brighthush ahead of the curve.

Essential Qualifications

• 3+ years of product management experience in digital, e‑commerce, or DTC customer experience.
• Hands‑on Shopify expertise—deep knowledge of themes, apps, checkout, and the ability to collaborate with developers to scope, ship, and QA changes.
• Strong UX instincts; experience working side‑by‑side with designers on research, wireframes, prototypes, and usability testing, with a mobile‑first mindset.
• Excellent communication and storytelling skills—able to translate data and customer insight into clear roadmaps, recommendations, and business cases.
• Proven ability to manage a day‑to‑day roadmap or backlog, prioritizing work, sequencing releases, and balancing trade‑offs across stakeholders.
• Familiarity with Agile workflows and tools such as Jira, Confluence, or similar.
• Strong analytical skills with experience in A/B testing, KPI tracking, and leveraging analytics tools (Google Analytics, PowerBI, Quantum Metrics).
• Excellent organizational and stakeholder management skills.

Preferred Qualifications

• Experience with Shopify Plus, including checkout customization and working with agency or in‑house developers.
• Background in CRO and experimentation frameworks.
• Knowledge of Klaviyo, Salesforce Commerce Cloud (SFCC), or Salesforce Marketing Cloud (SFMC).
• Experience with personalization platforms, recommendation engines, or CDPs, and curiosity about how AI can enhance the shopping journey.
• Background in B2C e‑commerce with a focus on customer acquisition and retention.

Skills & Competencies

• Strategic thinking and data‑driven decision making.
• Customer‑centric mindset with a passion for improving the online shopping experience.
• Strong collaboration skills across cross‑functional teams.
• Agile product ownership and backlog management.
• Proficiency in Shopify, Shopify Plus, and related app ecosystem.
• Experience with analytics and experimentation tools (Google Analytics, PowerBI, Quantum Metrics, etc.).
• Excellent written and verbal communication.

Career Growth & Learning Opportunities

At brighthush, we believe that growth is a shared journey. As a Product Manager, you’ll have access to:

• Mentorship from senior leaders in product, design, and engineering.
• Learning and development resources—including courses, conferences, and internal knowledge sharing sessions.
• Opportunities to lead cross‑functional initiatives and influence product strategy at a global scale.
• Clear career pathways to senior product roles, product leadership, or specialized domains such as data science or UX research.

Work Environment & Culture

Whether you’re remote, hybrid, or onsite, you’ll find a culture that values:

• Transparency and open communication.
• Continuous learning and curiosity.
• Cross‑functional collaboration and shared ownership.
• A supportive community that celebrates achievements, volunteers for causes, and enjoys social events.
• A dog‑friendly office for those who work onsite in Seattle’s International District.

Compensation & Benefits

We offer a competitive total rewards package that includes:

• Base salary range: $110,000 – $130,000 USD per year (based on experience and location).
• Performance‑based discretionary bonus plan.
• Health, vision, and dental coverage.
• 401(k) retirement plan with company match.
• Flexible spending account (FSA) and health savings account (HSA).
• Employee assistance program (EAP) for mental and emotional well‑being.
• Fitness perks, including gym memberships and a meditation app subscription.
• Generous paid time off (PTO) and paid volunteer days.
• Product samples and discounts on brighthush products.
• Remote work flexibility (US‑based) with occasional travel (up to 10%).

Application Process

Ready to shape the future of the brighthush customer experience? Submit your application through our careers portal. We’ll review your profile, schedule an initial conversation, and walk you through the next steps. If you have any questions or need accommodations during the hiring process, please contact us at [email protected].

Join brighthush Today

At brighthush, we’re building more than a brand—we’re building a community that thrives on trust, boldness, kindness, and connection. If you’re passionate about creating seamless, data‑driven customer journeys, eager to collaborate across teams, and ready to make a measurable impact, we want to hear from you. Apply now and help us continue to empower people to define beauty on their own terms.