Senior Strategic Director of eCommerce & Customer Acquisition – Driving Direct‑to‑Consumer Growth, Performance Marketing, Data‑Driven Optimization, and Digital Transformation for brighthush’s Clean Energy Mission

About brighthush

brighthush is a pioneering, women‑led energy‑technology firm that is reshaping the way utilities and households interact with clean‑energy solutions. With a laser focus on measurable impact, brighthush equips utilities to navigate the rapid evolution of load flexibility, electrification, and carbon‑reduction initiatives. Our purpose is crystal clear: accelerate the transition to a low‑carbon future by delivering real‑world outcomes—sales, enrollments, energy savings, and revenue—through innovative digital experiences, data‑centric strategies, and strategic partnerships. At brighthush, sustainability isn’t just a buzzword; it’s the engine that powers every line of code, every campaign, and every customer interaction.

Why This Role Matters

The global shift toward clean energy is happening faster than ever, and consumers expect seamless, digital‑first experiences when they engage with utility programs. As the Senior Strategic Director of eCommerce & Customer Acquisition, you will be the architect and execution engine behind brighthush’s digital growth engine. You will design, build, and scale a world‑class eCommerce and direct‑to‑consumer acquisition platform that not only drives top‑line revenue but also amplifies brighthush’s mission to make clean‑energy solutions accessible to millions. Your strategic vision will dictate how prospects discover, evaluate, and purchase energy‑efficiency products, turning everyday transactions into powerful climate‑action moments.

Key Responsibilities

Strategic Vision & Execution

• Craft a holistic eCommerce and customer‑acquisition strategy that aligns with brighthush’s corporate objectives across utility marketplaces, limited‑time offers, and custom energy‑efficiency kit sites.
• Translate ambitious sales, enrollment, revenue, participation, and energy‑savings targets into detailed roadmaps that integrate marketing, product, technology, and analytics.
• Lead cross‑functional teams—including audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross‑sell, and repeat‑purchase initiatives—to deliver a seamless buyer journey.
• Develop scalable acquisition frameworks for pay‑for‑performance programs where revenue is directly tied to enrollment or participation metrics.
• Partner with Account Leadership to produce executive‑level performance dashboards, leveraging audience insights, funnel analytics, and financial modeling to drive continuous improvement.
• Collaborate with Corporate Marketing to design performance‑marketing strategies that generate high‑quality leads, accelerate the sales funnel, and maximize ROI.

Performance Marketing & Optimization

• Own end‑to‑end integrated campaigns across paid search, paid social, display, programmatic, email, direct mail, retargeting, and strategic partner channels.
• Establish rigorous testing frameworks for audiences, offers, messaging, creative assets, landing pages, and conversion pathways, ensuring data‑driven decision making.
• Design lifecycle marketing programs that support acquisition, activation, abandonment recovery, cross‑sell, and re‑engagement, fostering long‑term customer value.
• Monitor performance across media, email, and CRM platforms in real time, triggering cross‑functional action plans when key metrics dip below thresholds.
• Leverage deep customer, media, marketplace, and program data to refine bidding strategies, allocate budgets, and guide investment decisions.

Capability Building & Leadership

• Build brighthush’s enterprise‑wide eCommerce and customer‑acquisition capability, defining operating models, processes, standards, technology stacks, talent frameworks, and external partnership strategies.
• Create repeatable playbooks and best‑practice libraries that can be deployed across Customer Engagement, Pay‑for‑Performance, and corporate demand‑generation initiatives.
• Implement consistent KPIs, real‑time dashboards, forecasting models, and optimization rituals that tie marketing activity directly to program outcomes and financial performance.
• Coach and mentor marketing, account, and program teams, while shaping the future organizational structure needed to scale the capability sustainably.
• Foster a culture of disciplined experimentation, continuous learning, collaboration, and accountability across all stakeholder groups.

Data Strategy & Insight Generation

• Partner with analytics and data‑science teams to build predictive models that forecast enrollment, churn, and lifetime value.
• Translate complex data sets into actionable insights for senior leadership, ensuring that strategic decisions are grounded in robust evidence.
• Champion a data‑first mindset across the organization, promoting the use of dashboards, A/B testing results, and attribution models in everyday decision making.

Essential Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, eCommerce, Data Analytics, or a related discipline. Advanced degrees or certifications are a plus.
• Experience: 12+ years of progressive experience in eCommerce, direct‑to‑consumer marketing, performance marketing, or customer acquisition, with at least 5 years in senior leadership roles.
• Proven Track Record: Demonstrated success building or scaling an eCommerce or performance‑marketing capability that delivered measurable sales, enrollment, revenue, or conversion outcomes.
• Strategic Acumen: Deep expertise in paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion rate optimization, and customer‑journey design.
• Cross‑Functional Leadership: Experience leading complex initiatives that span marketing, account management, technology, operations, analytics, and creative teams.
• Analytical & Financial Skills: Strong ability to interpret data, build financial models, and present insights to C‑suite audiences with confidence.
• Communication & Influence: Exceptional written and verbal communication skills, with the ability to influence senior stakeholders, inspire teams, and convey complex concepts simply.
• Optimization Mindset: Proven ability to develop data‑driven recommendations that increase traffic, engagement, lead generation, and ROI across both paid and organic channels.

Preferred Experience & Additional Assets

• Background in the energy, utility, technology, consulting, or professional‑services sectors.
• Hands‑on experience supporting utility marketplaces, residential incentive programs, or other participation‑driven initiatives.
• Familiarity with pay‑for‑performance or outcome‑based contract structures.
• Demonstrated ability to balance client‑program delivery with corporate demand‑generation objectives.
• Agency experience, particularly within performance‑marketing or eCommerce agencies, is a strong advantage.
• Technical proficiency with Salesforce, marketing automation platforms (e.g., Marketo, HubSpot), Google Analytics 4, major eCommerce platforms (Shopify, Magento, Salesforce Commerce Cloud), testing tools (Optimizely, VWO), and business‑intelligence solutions (Tableau, Power BI). Google Analytics Certification is a bonus.

Leadership Competencies & Core Skills

• Enterprise‑Mindset Builder: Ability to establish a new capability from the ground up while delivering immediate, measurable results.
• Commercially Focused: Connects customer behavior and marketing performance directly to revenue, profit, and strategic outcomes.
• Strategic‑Analytical Balance: Comfortable navigating high‑level executive guidance and rolling up sleeves for hands‑on optimization.
• Collaborative Partner: Respects account ownership, influences across functional silos, and builds consensus.
• Client‑Centric Advisor: Builds trust through insight, accountability, and transparent reporting.
• Decisive Problem Solver: Champions experimentation, innovation, and continuous improvement in fast‑moving environments.
• People Development: Mentors and grows talent, fostering a high‑performance culture that celebrates learning and achievement.

Career Growth & Learning Opportunities

Joining brighthush as a Senior Strategic Director places you at the nexus of technology, sustainability, and high‑impact marketing. The role offers a clear pathway to senior executive leadership, with opportunities to shape company‑wide strategy, influence product roadmaps, and drive industry‑defining initiatives. You will gain:

• Strategic Influence: Direct impact on brighthush’s growth trajectory, market positioning, and long‑term sustainability agenda.
• Cross‑Functional Exposure: Collaboration with product engineering, data science, finance, and client‑service teams, broadening your executive perspective.
• Access to Cutting‑Edge Tools: Work with industry‑leading analytics platforms, AI‑driven optimization engines, and next‑gen eCommerce technology stacks.
• Mentorship & Sponsorship: Regular interaction with senior executives who champion your professional development.
• Continuous Learning: Budget for certifications, conferences (e.g., eTail, Adobe Summit, Energy Futures), and internal knowledge‑sharing sessions.
• Thought‑Leadership Platform: Opportunities to represent brighthush at industry panels, webinars, and published case studies.

Work Environment & Culture at brighthush

brighthush thrives on a culture of inclusion, curiosity, and relentless impact. Our workplace is designed to empower high‑performing teams while honoring work‑life harmony. Key cultural pillars include:

• Inclusive Collaboration: Every voice is valued; diverse perspectives drive better solutions.
• Transparency & Data‑Driven Decision Making: Open dashboards, regular town‑halls, and clear performance metrics keep everyone aligned.
• Flexibility: Hybrid work model, flexible hours, and generous remote‑work policies support personal well‑being.
• Sustainability‑First Mindset: Our commitment to the planet extends beyond products to office practices, travel policies, and community initiatives.
• Recognition & Celebration: Frequent shout‑outs, quarterly awards, and team‑building events celebrate both big wins and everyday excellence.
• Learning Culture: “Fail fast, learn faster” is more than a slogan—it’s embedded in our sprint reviews, hackathons, and mentorship programs.

Compensation & Benefits

The base salary for this senior leadership role ranges from $130,000 to $200,000, commensurate with experience, expertise, and market benchmarks. In addition to a competitive base, you will be eligible for a discretionary annual bonus tied to individual performance and company results.

Our comprehensive benefits package includes

• Three weeks of paid vacation annually, plus paid holidays and additional floating days.
• 401(k) retirement plan with generous employer match.
• Medical, dental, and vision coverage with multiple plan options.
• Flexible parental leave and family‑support programs.
• Employee Assistance Program (EAP) for personal and professional well‑being.
• Commuter benefits, wellness stipend, and optional supplemental insurance.
• Professional development budget for certifications, courses, and conference attendance.
• Equity participation opportunities for long‑term alignment with brighthush’s success.

Commitment to Diversity, Equity & Inclusion

brighthush is an Equal Opportunity Employer. We are dedicated to building a workforce that reflects the diverse communities we serve. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic. We actively foster an inclusive environment where every employee can thrive.

How to Apply

If you are ready to lead brighthush’s next wave of digital growth, shape the future of clean‑energy adoption, and make a measurable impact on the climate transition, we want to hear from you. Submit your resume, a compelling cover letter outlining your relevant achievements, and any portfolio or case‑study materials that demonstrate your eCommerce and performance‑marketing expertise.

Apply now to join brighthush and drive the clean‑energy revolution

Join Us

At brighthush, you’ll be part of a purpose‑driven organization where technology, data, and sustainability intersect. Your leadership will empower millions of households to make greener choices, while you grow your career at the forefront of an industry poised for exponential growth. Take the next step—apply today and become a catalyst for change.