Senior Vice President Marketing

Role Description This full-time remote Senior Vice President Marketing role at Redbird is responsible for leading the overall marketing vision, strategy, and execution across the organization. The SVP Marketing oversees brand positioning, demand generation, and go-to-market initiatives in close partnership with executive leadership and cross-functional teams. Day-to-day responsibilities include setting annual and quarterly marketing plans, directing market research and analysis, and guiding integrated campaigns across digital, PR, and partner channels. The role includes managing and mentoring a high-performing marketing team, establishing performance metrics, optimizing budgets, and ensuring alignment between marketing activities and revenue, customer acquisition, and retention goals. The SVP Marketing also represents Redbird in key external communications, supports sales enablement, and continuously evaluates new opportunities to strengthen market presence and competitive advantage.

Qualifications

Demonstrated expertise in Marketing and Marketing Management, with a track record of leading strategic initiatives that drive growth and brand awareness. Proficiency in Market Planning and Market Research, including the ability to interpret data, segment audiences, and translate insights into actionable strategies. Experience in Public Relations, with the skills to manage media relationships, corporate communications, and reputation management. Proven leadership experience overseeing diverse marketing teams, fostering collaboration, and developing talent in a remote or distributed environment. Strong analytical, financial, and budgeting skills, including familiarity with marketing KPIs, ROI measurement, and performance dashboards. Excellent written and verbal communication skills, with the ability to influence senior stakeholders and present complex information clearly. Background in B2B, technology, or high-growth environments is preferred; experience scaling marketing functions across multiple products or markets is a plus. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are beneficial.