Senior Vice President of Marketing Operations
Company Description
Morley Associates, Inc. is a full-service manufacturer’s representative firm dedicated to the Heating, Air Conditioning, and Ventilating industry. Since 1986, the company has supported leading HVAC wholesalers across New England, New York, New Jersey, and Pennsylvania with strong regional sales coverage. Its sales professionals are known for deep product knowledge, systems expertise, integrity, and a strong commitment to customer service. Morley Associates provides guidance on product applications, system integration, and technical support for projects and marketing programs. Team members join a company that emphasizes long-term relationships, technical excellence, and reliable support for customers. Role Description The Senior Vice President of Marketing Operations is a full-time, remote role responsible for leading and optimizing all marketing operations for Morley Associates, Inc. This role oversees the planning, execution, and measurement of marketing programs that support sales efforts across the HVAC industry. Day-to-day responsibilities include managing marketing processes and workflows, aligning marketing strategies with business goals, and ensuring effective use of marketing automation tools to drive lead generation and customer engagement. The position leads digital marketing initiatives, collaborates closely with sales leadership, and monitors performance metrics to refine campaigns and operations. The Senior Vice President will also manage cross-functional projects, oversee budgets, guide the marketing team, and ensure consistent branding and messaging across all channels.
Qualifications
Strong expertise in Marketing Operations and Marketing, with a track record of leading strategic and tactical initiatives in a B2B environment. Proficiency in Marketing Automation platforms and related tools to manage campaigns, nurture leads, and measure performance. Demonstrated Project Management skills, including planning, prioritizing, and delivering complex, cross-functional marketing initiatives. Experience in Digital Marketing, including email, web, social media, and analytics to support customer acquisition and retention. Previous senior leadership experience in marketing, preferably within the HVAC or broader industrial/manufacturing sector. Strong analytical and problem-solving skills, with the ability to interpret data and optimize marketing performance. Excellent written and verbal communication skills, and the ability to influence and collaborate with executive and sales teams. Bachelor’s degree in Marketing, Business, or a related field; advanced degree (MBA or equivalent) is beneficial. Comfort working in a remote environment, with high levels of accountability, organization, and self-direction.