SEO Strategist

About The Company Directive Consulting is the leading B2B marketing agency dedicated to brands that prioritize the metrics that truly matter. With over a decade of experience and having partnered with more than 420 B2B brands, Directive has built a strong reputation based on delivering real, measurable outcomes. The agency operates through three core divisions: Performance, Communications, and Commerce, all interconnected to share intelligence and drive revenue growth. Their comprehensive service offerings span Paid Media, Content Marketing, Public Relations, Paid Social, Marketplace, and Lifecycle Marketing. Central to their approach is the proprietary methodology, DiscoverabilityOS™, which aligns brand and demand strategies to guide the ideal customer profile (ICP) to select their clients consistently at every decision point. Directive Consulting fosters a fast-paced, bold-thinking environment that encourages challenging the status quo, creating campaigns that generate buzz, and making bold brands impossible to overlook. The company values performance-driven professionals who thrive on solving complex problems and want their work to have a meaningful impact. About The Role The Content Strategist, internally titled Account Strategist, Content & SEO, is a pivotal client-facing role responsible for managing day-to-day client deliverables, developing and overseeing custom client strategies, and maintaining clear communication with both clients and internal teams. This role primarily serves Enterprise clients and requires a deep understanding of the service line and its interconnected impact on broader business areas to formulate a comprehensive marketing strategy. The strategist will be accountable for crafting tailored strategies that align with client business goals and Directive’s best practices, including LTV:CAC modeling, customer generation, share of SERP, and content production. The role also demands strong project management skills to ensure timely execution of strategies and deliverables, utilizing tools such as Asana and collaborating closely with content creators and designers. Effective communication is critical, as the strategist acts as the primary liaison between clients and the internal team, building strong relationships and providing regular updates on progress, challenges, and opportunities. Reporting responsibilities include bi-weekly client meetings, monthly and quarterly reports, and bi-annual business review presentations.

Qualifications

Proven track record in implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building Strong analytical skills with the ability to interpret website traffic and SEO metrics using tools such as Google Analytics Excellent communication skills, comfortable in client-facing roles and managing relationships with key stakeholders Familiarity with industry-standard tools including Google Search Console, SEMRush, Ahrefs, and Screaming Frog or other crawling tools Demonstrated organizational, project, and time management abilities Genuine passion for digital marketing, SEO, and content strategy Previous agency experience is required Experience in B2B technology and/or SaaS sectors Motivated to stay ahead of industry trends, including leveraging AI and automation to enhance marketing and operational efficiencies

Responsibilities

Develop and implement custom content and SEO strategies aligned with client goals and Directive best practices Set measurable goals based on data from Google Analytics, CRM systems, SEMRush, and Ahrefs, with approval from Associate Director Manage project workflows and task delegation using Asana, ensuring timely completion and quality standards Collaborate closely with content writers, designers, and project managers to deliver high-quality content campaigns Serve as the primary point of contact for clients, fostering strong relationships beyond deliverables Proactively communicate with clients regarding timeline expectations, goal progress, and deliverable status through meetings and shared channels Report regularly on key performance indicators and strategic impact during bi-weekly, monthly, quarterly, and bi-annual meetings Identify opportunities for account growth, including upselling, cross-selling, and securing client referrals Work with Associate Directors to overcome strategic roadblocks and optimize client outcomes Maintain awareness of industry trends and integrate innovative practices into client strategies

Benefits

Competitive base salary range of $75,000 to $95,000 USD, based on experience and geography Comprehensive medical, dental, and vision insurance plans with 100% employer-paid coverage for employees and 50% contribution for dependents Disability and life insurance coverage tailored to employee and family needs Access to mental health resources including certified therapists via Spring Health and Headspace membership Physical wellness benefits through Gympass Unlimited paid time off with a minimum two-week requirement, paid company holidays, birthday off, and end-of-year recharge period (December 24 - January 1) Paid parental leave 401(k) retirement plan with traditional and Roth options, including a 3% company match Annual bonus program based on tenure with increasing amounts over time Annual anniversary trip with peers and executive leadership for networking and entertainment Remote-first work environment with flexibility to work from home; global opportunities available in select countries with appropriate work authorization Equal Opportunity Directive Consulting is committed to fostering a diverse and inclusive workplace where all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation,