Sr Integrated Marketing, GTM Lead
Senior Integrated Marketing & GTM Lead Consumer Technology | Digital Campaigns | Growth Marketing Nayamode is seeking an experienced Senior Integrated Marketing & GTM Lead to support a global technology client focused on driving consumer product adoption, engagement, and growth. This is a highly visible, hands-on role for someone who can develop compelling go-to-market strategies and bring them to life through integrated digital marketing campaigns. The ideal candidate is equally comfortable defining the big-picture strategy and rolling up their sleeves to manage campaign execution, optimize performance, and drive measurable business results. We're looking for a strategic thinker who is also a doer — someone who thrives in a fast-paced, cross-functional environment and knows how to turn great ideas into impactful consumer experiences.
What You'll Do
Own integrated GTM strategy and execution for consumer product launches, feature releases, seasonal campaigns, and growth initiatives. Develop compelling product positioning, messaging, creative briefs, and campaign narratives that resonate with consumer audiences. Plan and execute integrated marketing campaigns across digital channels, including paid, owned, earned, social, web, and lifecycle marketing. Partner with Product, Creative, Growth, Media, PR, Analytics, and other teams to bring campaigns from concept through launch and optimization. Develop consumer journey strategies that drive awareness, acquisition, activation, engagement, and long-term retention. Translate consumer insights, competitive intelligence, and business priorities into actionable marketing strategies. Manage campaign plans, deliverables, timelines, stakeholder alignment, and execution details to ensure successful launches. Define KPIs, analyze campaign performance, identify opportunities for improvement, and translate insights into actionable recommendations. Identify opportunities to connect product marketing initiatives with broader consumer campaigns, seasonal moments, and ecosystem partnerships. Develop executive-ready updates and recommendations that communicate campaign impact and growth opportunities.
What We're Looking For
Significant experience in integrated marketing, digital marketing, consumer GTM, or product marketing , ideally within consumer technology, digital products, platforms, or subscription businesses. **Recent, hands-on experience developing and executing integrated digital market