Strategic Customer Growth Lead – End‑to‑End Performance Marketing & Lifecycle Mastery for Game Studios at brighthush
About brighthush
At brighthush, we’re redefining the future of gaming by empowering studios to launch, scale, and monetize their titles with precision and creativity. Our mission is simple yet ambitious: give every game the tools, data, and insights it needs to thrive in a crowded marketplace. By blending cutting‑edge martech, AI‑powered analytics, and a community of passionate creators, we help studios turn players into lifelong fans and revenue streams into sustainable growth.
Our culture is built on curiosity, collaboration, and a relentless focus on results. We celebrate experimentation, reward bold ideas, and provide a safe space for teams to learn from both wins and setbacks. Whether you’re a seasoned growth veteran or a fresh talent eager to make an impact, brighthush offers a platform where your work translates directly into the success of the games we love.
Why This Role Matters
The Customer Growth Lead is the linchpin that connects our studios to the world. You’ll own the full growth lifecycle—from acquisition to retention—ensuring that every player’s journey is optimized for engagement, monetization, and advocacy. In a high‑ownership, high‑autonomy environment, you’ll shape the growth engine that scales across the entire brighthush portfolio, influencing strategy, execution, and the future of gaming marketing.
Key Responsibilities
- Paid Acquisition Mastery: Plan, launch, and continuously optimize paid campaigns across search, social, and programmatic channels. Own the full funnel, from creative development to conversion tracking.
- Ad Network & Channel Management: Set up, tune, and manage ad networks and user acquisition channels end‑to‑end. Build relationships with partners, negotiate rates, and ensure seamless integration with our martech stack.
- Launch Growth Strategy: Design and execute launch plans for studio partners, coordinating cross‑functional teams to deliver maximum visibility and player acquisition during critical release windows.
- Lifecycle & Retention Programs: Own email, CRM, and in‑app lifecycle campaigns that keep players engaged, re‑activated, and monetized. Leverage data to segment audiences, personalize messaging, and drive repeat play.
- Studio Onboarding: Guide studios through the adoption of brighthush’s audience growth products, ensuring they understand and maximize the value of our tools.
- Budget Stewardship: Manage a dedicated growth budget, track performance metrics, and reallocate spend based on data‑driven insights to maximize ROI.
- Playbook Development: Create repeatable, scalable growth playbooks that can be deployed across multiple studios, reducing ramp‑up time and ensuring consistency.
- Data‑Driven Decision Making: Use analytics to inform strategy, identify growth opportunities, and communicate results to leadership and stakeholders.
- AI Integration: Employ AI tools daily to accelerate copywriting, creative generation, reporting, and optimization, staying ahead of industry trends.
- Leadership & Influence: Represent brighthush credibly in meetings with studio partners, internal teams, and executive leadership, building trust and driving alignment.
Essential Qualifications
- Proven hands‑on experience running and optimizing performance marketing campaigns with measurable results.
- Deep familiarity with ad network setup, user acquisition channels, and end‑to‑end campaign management.
- End‑to‑end growth expertise spanning paid acquisition, lifecycle marketing, email, and launch execution.
- Strong budget management skills, comfortable making data‑driven allocation decisions.
- Experience with lifecycle and retention marketing across email and CRM platforms.
- Fluency with martech tooling and the ability to onboard customers onto growth products.
- High autonomy and ownership mindset—self‑directed, results‑oriented, and proactive.
- Excellent communication and influence skills, capable of building trust with stakeholders at all levels.
- Comfort using AI to accelerate copy, creative, reporting, and optimization workflows.
Preferred Qualifications (Bonus Points)
- Background in the gaming industry or game user acquisition.
- Experience driving growth in adtech, e‑commerce, or retail at scale.
- Knowledge of emerging technologies such as blockchain, NFTs, or Web3 gaming ecosystems.
Core Skills & Competencies
- Strategic Thinking & Tactical Execution
- Data Analysis & KPI Ownership
- Creative Problem Solving
- Cross‑Functional Collaboration
- Project Management & Prioritization
- Adaptability & Continuous Learning
- Customer‑Centric Mindset
Career Growth & Learning Opportunities
At brighthush, your growth is our priority. We provide:
- Up to $1,350 per year for courses, certifications, or industry events.
- Unlimited access to Udemy’s library of professional courses.
- Mentorship programs with senior leaders across marketing, product, and engineering.
- Regular hackathons and innovation challenges to experiment with new ideas.
- Clear career pathways—from Customer Growth Lead to Head of Growth, or cross‑functional moves into Product or Data Science.
Work Environment & Culture at brighthush
We blend the best of remote and in‑office work:
- Hybrid model for Sydney‑based employees: 3 days a week in our vibrant head office.
- Remote employees can work from home or access global office hubs via a WeWork All‑Access pass.
- Freshly ordered lunch delivered daily to our Sydney CBD office.
- Quarterly End‑of‑Cycle Celebration Awards and dinner.
- USD $500 WFH allowance for home office setup.
- USD $600 per annum for internet and phone usage.
- USD $75 per quarter for remote employees to celebrate with local teams.
Compensation & Benefits
We offer a competitive, globally aligned package that includes:
- Base salary commensurate with experience and market rates.
- Employee Stock Option Plan (ESOP) to share in brighthush’s success.
- Health and wellness stipend: USD $800 per year for health and wellbeing.
- 24/7 access to unlimited counseling for you and your family through our Employee Assistance Program.
- Monthly subsidy and discounted rates with ClassPass, plus a 1‑year free membership to Breethe.
- Generous paid leave: 12 weeks for new parents, with an additional 6 weeks for the birthing parent, miscarriage leave, and IVF treatment leave.
- 2 additional paid annual leave days at year‑end, plus a paid birthday off.
- For Australian employees: Novated Leasing options to save on car expenses.
- For US employees: Medical coverage and 401(k) plans.
Our Commitment to Inclusion & Diversity
brighthush is proud to be a 2026 Circle Back Initiative Employer. We believe that diverse perspectives drive innovation and success. Every application is reviewed by a human, and we commit to responding to every candidate. We foster an inclusive environment where everyone can bring their authentic selves to work.
Ready to Shape the Future of Gaming?
If you’re a growth operator who thrives on ownership, data, and creativity—and you’re ready to make a tangible impact on the next generation of games—brighthush wants to hear from you. Join us to build a growth engine that scales, to collaborate with passionate studios, and to grow your career in an industry that never stops evolving.