Strategic Customer Marketing Manager – Driving Product Adoption, Engagement & Advocacy for a Leading AI‑Driven Learning Platform

About brighthush

At brighthush, we’re on a mission to transform the way organizations learn, grow, and thrive. Leveraging cutting‑edge AI and data‑driven insights, our platform empowers businesses to align learning with strategic goals, delivering personalized, scalable, and engaging experiences for employees, customers, and partners worldwide. Trusted by thousands of organizations and millions of users, brighthush is redefining workplace learning through innovation, integration, and an unwavering commitment to impact.

Why Join brighthush?

We believe that curiosity, collaboration, and respect are the cornerstones of a vibrant workplace. As a member of our team, you’ll experience:

• Fully remote‑first flexibility with a culture that values work‑life balance.
• Competitive compensation, including health, dental, and retirement plans tailored to your country.
• Generous paid time off, bonus opportunities, and a monthly Flex Allowance to support your personal and professional growth.
• Continuous learning and development programs, mentorship, and internal mobility pathways.
• A diverse, inclusive environment where every voice is heard and celebrated.

Role Overview

As the Strategic Customer Marketing Manager, you will be the catalyst that turns product launches into memorable customer experiences. You’ll craft and execute campaigns that drive adoption, engagement, and long‑term value for our customers. Your work will span from beta recruitment to general availability (GA) and beyond, ensuring that every customer feels informed, inspired, and excited about the next step in their learning journey.

Key Responsibilities

• Launch Campaign Leadership: Plan and execute end‑to‑end customer campaigns for product launches, collaborating closely with GTM and Product Marketing to translate launch plans and messaging into compelling customer communications.
• Copy & Content Creation: Transform product messaging into clear, customer‑centric copy for email, in‑app (Pendo), webinars, and the monthly customer newsletter.
• Communication Calendar Management: Maintain a rigorous customer communications calendar, ensuring releases are bundled, sequenced, and delivered without overwhelming our audience.
• Newsletter Production: Produce, publish, and analyze the monthly customer newsletter, iterating based on engagement metrics to continuously improve relevance and impact.
• Adoption Campaigns: Lead targeted adoption campaigns for priority products (starting with Aura), partnering with Lifecycle Marketing to identify and engage the right accounts.
• Innovation Council Ownership: Recruit, onboard, and nurture participants for the Innovation Council, matching them to upcoming alpha and beta programs and ensuring sustained engagement.
• Advocacy Pipeline Development: Grow a robust advocacy pipeline, driving reviews on G2 and similar platforms, securing references, testimonials, case studies, and customer speaker opportunities, especially around new launches.
• Performance Reporting: Track, analyze, and report on campaign and advocacy outcomes—adoption rates, webinar attendance, advocacy output, and Innovation Council participation—to inform strategy and demonstrate ROI.
• Cross‑Functional Collaboration: Partner with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Creative teams to deliver cohesive, high‑impact customer programs.

Essential Qualifications

• 3–5 years of experience in customer marketing, advocacy, or a related role, preferably within B2B SaaS.
• Proven track record of running successful product launch or feature adoption campaigns.
• Exceptional writing skills, with the ability to translate complex product messaging into clear, engaging customer communications.
• Hands‑on experience with marketing automation and CRM platforms (e.g., Salesforce); familiarity with Pendo and review platforms such as G2 is a plus.
• Strong organizational skills, capable of managing multiple programs simultaneously while maintaining a data‑driven focus.
• Comfortable with metrics—capable of analyzing performance data and deriving actionable insights.

Preferred Qualifications

• Experience in learning technology or HR tech environments.
• Background in AI‑driven product marketing or experience working with AI‑powered platforms.
• Knowledge of customer success metrics and the ability to align marketing initiatives with customer health indicators.
• Experience leading cross‑functional teams and managing stakeholder expectations.

Skills & Competencies

• Strategic Thinking – Ability to see the big picture while managing day‑to‑day execution.
• Storytelling – Craft compelling narratives that resonate with diverse customer segments.
• Data Literacy – Analyze engagement data, derive insights, and optimize campaigns accordingly.
• Collaboration – Work effectively with product, sales, and customer success teams to align goals.
• Adaptability – Thrive in a fast‑moving environment, pivoting priorities as product roadmaps evolve.
• Customer‑Centric Mindset – Deep empathy for customer needs and a passion for delivering value.

Career Growth & Learning Opportunities

At brighthush, we’re committed to your professional development. As a Customer Marketing Manager, you’ll:

• Gain exposure to product strategy, go‑to‑market planning, and customer success initiatives.
• Develop expertise in AI‑powered marketing tools and analytics platforms.
• Build a robust network across product, sales, and customer success teams, positioning you for future leadership roles.
• Participate in internal learning programs, hackathons, and innovation labs that keep you at the forefront of industry trends.
• Leverage our internal mobility framework to explore roles in Product Marketing, GTM, or Customer Success.

Work Environment & Culture

Our culture is built on trust, transparency, and a shared commitment to continuous learning. You’ll find:

• A remote‑first environment that respects your personal schedule while fostering collaboration through virtual town halls, peer‑to‑peer learning sessions, and cross‑team hackathons.
• Employee‑driven DE&I initiatives that celebrate diversity and promote inclusive practices.
• Regular “Innovation Fridays” where teams prototype new ideas, experiment with emerging technologies, and share learnings.
• A supportive leadership team that values feedback, encourages experimentation, and rewards bold ideas.

Compensation & Benefits

While specific figures vary by location, you can expect:

• Competitive base salary aligned with industry standards for senior marketing roles.
• Performance‑based bonuses tied to campaign impact and customer adoption metrics.
• Comprehensive health, dental, and vision coverage, with options for family members.
• Retirement savings plans with company matching, tailored to your country’s regulations.
• Generous paid time off, parental leave, and a flexible work schedule.
• Monthly Flex Allowance and a new‑hire equipment stipend to support your remote workspace.
• Access to a learning stipend for courses, certifications, and conferences.

How to Apply

Ready to make a lasting impact on the future of workplace learning? Submit your application through our careers portal and join a team that values curiosity, collaboration, and continuous growth.

We look forward to discovering how your expertise can help us create unforgettable customer experiences and drive adoption of our AI‑driven learning solutions.

Apply now and become a part of brighthush’s journey to empower learners worldwide.