Strategic Marketing Communications & Customer Engagement Manager – Driving Brand Visibility, Digital Innovation, and Stakeholder Engagement for brighthush

About brighthush

brighthush is a leading healthcare organization dedicated to advancing patient care and supporting the professional growth of critical‑care nurses worldwide. With a membership base of over 550,000 nurses, brighthush champions evidence‑based practice, advocacy, and education to improve outcomes for acutely and critically ill patients. Our mission is to create a healthcare system that is patient‑centered, data‑driven, and continuously evolving. As a forward‑thinking organization, we invest heavily in technology, research, and community outreach to empower our members and the broader healthcare ecosystem.

Why Join brighthush?

At brighthush, you will be part of a vibrant, collaborative culture that values innovation, inclusivity, and professional development. Our integrated marketing team is at the forefront of shaping how we communicate our mission, programs, and products to a global audience. We offer a dynamic work environment where your ideas can directly influence brand strategy, customer engagement, and organizational impact. Whether you thrive in a remote setting or enjoy the energy of our Aliso Viejo, CA office, brighthush welcomes talent that is passionate about making a difference in healthcare.

Position Overview

The Strategic Marketing Communications & Customer Engagement Manager will lead the development, execution, and evaluation of integrated marketing and communication plans that elevate brighthush’s brand across digital, traditional, and experiential channels. This role requires a visionary leader with deep expertise in marketing, communications, and stakeholder engagement—capable of translating complex healthcare concepts into compelling narratives that resonate with nurses, clinicians, policymakers, and the public.

Key Responsibilities

• Strategic Leadership: Partner with the Integrated Marketing Director to set the vision for brand positioning, messaging, and customer experience. Translate brighthush’s mission and strategic priorities into actionable marketing roadmaps.
• Integrated Campaign Management: Design and oversee cross‑channel campaigns (social media, email, website, print, events) that promote programs, products, and membership benefits. Ensure consistency of tone, style, and visual identity across all touchpoints.
• Content Strategy & Creation: Lead the development of high‑impact content—articles, case studies, videos, infographics—that educates and engages our audience. Mentor copywriters and content creators to maintain brand voice and quality.
• Stakeholder Collaboration: Build strong relationships with internal partners (clinical affairs, policy, education) and external partners (media, agencies, vendors). Leverage these relationships to secure earned media coverage and co‑marketing opportunities.
• Data‑Driven Decision Making: Establish metrics, dashboards, and reporting frameworks to measure campaign performance, audience engagement, and ROI. Use insights to refine tactics and demonstrate value to leadership.
• Team Development: Recruit, coach, and empower a high‑performing marketing team. Foster a culture of continuous learning, creativity, and accountability.
• Budget & Resource Management: Allocate and monitor budgets for campaigns, tools, and external services. Ensure efficient use of resources while meeting deadlines and quality standards.
• Event & Exhibition Leadership: Plan and execute brighthush’s presence at national and regional conferences, including booth design, collateral, staffing, and post‑event analytics.
• Digital & Social Media Oversight: Own the strategy for paid, owned, and earned social media channels. Optimize content calendars, community engagement, and paid media spend to maximize reach and conversion.
• Continuous Improvement: Stay abreast of industry trends, emerging technologies, and best practices. Champion experimentation and innovation to keep brighthush’s marketing efforts ahead of the curve.

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s preferred).
• Minimum of 7 years of progressive marketing and communications experience, including at least 3 years in a managerial role.
• Proven track record of developing and executing integrated marketing plans that align with organizational strategy.
• Strong understanding of healthcare, particularly critical‑care nursing, to craft relevant and resonant messaging.
• Experience managing cross‑functional teams and external agencies or vendors.
• Demonstrated ability to lead large‑scale campaigns across multiple channels (digital, print, events).
• Excellent written and verbal communication skills, with the ability to present complex ideas to executive leadership.
• Proficiency in Microsoft Office, Google Workspace, and content management systems.
• Strong analytical mindset, with experience using data to drive decisions and measure outcomes.
• Ability to travel as needed (up to 20% of the time).

Preferred Qualifications

• Experience in the non‑profit or professional association sector.
• Background in SEO/SEM, email marketing, and social media advertising.
• Knowledge of healthcare policy, advocacy, and regulatory environments.
• Experience with event planning and exhibition management.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
• Advanced skills in graphic design or video production.

Core Skills & Competencies

• Strategic Thinking: Ability to see the big picture while managing day‑to‑day execution.
• Leadership & Influence: Inspire teams, build consensus, and navigate matrixed structures.
• Storytelling: Translate data and complex concepts into clear, compelling narratives.
• Collaboration: Work effectively with stakeholders across all levels of the organization.
• Adaptability: Thrive in a fast‑paced, evolving environment.
• Innovation: Embrace new ideas, technologies, and approaches to marketing.
• Customer‑Centricity: Understand and anticipate the needs of nurses, clinicians, and the broader community.
• Project Management: Deliver projects on time, within scope, and on budget.
• Data Literacy: Use analytics to inform strategy and demonstrate impact.
• Resilience & Coachability: Learn from feedback and continuously improve.

Career Growth & Learning Opportunities

At brighthush, your professional development is a priority. We offer:

• Mentorship programs with senior leaders in marketing, clinical affairs, and policy.
• Access to industry conferences, workshops, and webinars to stay current on healthcare marketing trends.
• Cross‑departmental projects that broaden your skill set and expand your network.
• Opportunities to lead high‑visibility initiatives that directly influence brighthush’s strategic direction.
• Support for advanced certifications (e.g., HubSpot, Google Analytics, Project Management Professional).

Work Environment & Culture

brighthush fosters a culture of authenticity, collaboration, and continuous improvement. Our values include:

• Patient‑First Mindset: Every decision is guided by the goal of improving patient outcomes.
• Inclusivity: We celebrate diverse perspectives and create an environment where everyone feels valued.
• Innovation: We encourage experimentation and reward creative solutions.
• Work‑Life Balance: Flexible work arrangements, generous paid time off, and wellness programs support your personal and professional life.
• Community Impact: Your work directly contributes to the advancement of critical‑care nursing and patient care worldwide.

Compensation & Benefits

The Strategic Marketing Communications & Customer Engagement Manager will receive a competitive salary in the range of $152,145 to $169,050, commensurate with experience. In addition to base pay, brighthush offers:

• Comprehensive health, dental, and vision insurance plans.
• Short‑term and long‑term disability coverage.
• Life insurance and accident coverage.
• Retirement savings plan with employer matching.
• Generous paid time off, including vacation, sick leave, and holidays.
• Professional development stipend and tuition reimbursement.
• Wellness initiatives, including gym memberships and mental health resources.
• Flexible work arrangements (remote or hybrid) to support work‑life integration.

How to Apply

Ready to make a lasting impact on the future of critical‑care nursing? Submit your application through our careers portal. If you have any questions, please contact us at [email protected]. We look forward to exploring how your expertise can help brighthush continue to lead the way in healthcare innovation and advocacy.