Telecommunications Marketing Director

Owning the narrative for telecommunications marketing, the full-time Director of Industry Marketing will craft compelling messaging tailored to telco buyers, leverage AI to enhance marketing workflows, and drive pipeline generation while working remotely. Key responsibilities Define and communicate ServiceNow's point of view for telecommunications, connecting platform capabilities to industry challenges Architect buyer-specific messaging for key personas, utilizing AI to generate and refine content efficiently Model and implement AI-assisted marketing workflows, ensuring high-quality output and scalability across the team Required qualifications 12+ years of B2B marketing experience, with 3-5+ years in the telecommunications industry or similar vertical Deep understanding of telecommunications operations and the ability to engage with industry executives effectively Proven success in developing industry marketing programs that drive pipeline growth Experience in translating complex platform capabilities into compelling narratives for business buyers Demonstrated integration of AI into marketing processes, enhancing productivity and content quality Experience: 12 years required