Vice President of International Marketing
Company: Coinbase LC Location: Los Angeles (LA) Job Type: Full-time Job Overview Coinbase LC is seeking an experienced Vice President of International Marketing to lead our international marketing strategy, enhance brand awareness in global markets, and drive sustainable business growth. This executive will work closely with cross-functional teams to develop regional marketing plans, evaluate market opportunities, and ensure that all international marketing initiatives are aligned with the company’s broader business objectives.
Key Responsibilities
Develop and implement international marketing strategies that align with company goals. Lead regional marketing planning, campaign development, and market expansion initiatives. Identify emerging trends, customer needs, and competitive dynamics within international markets. Collaborate with product, communications, business development, and regional teams to coordinate marketing projects. Establish performance metrics and utilize market research and business data to evaluate the effectiveness of marketing initiatives. Manage international marketing budgets, resource allocation, and the prioritization of marketing activities. Build and maintain strong relationships with external marketing partners, agencies, and industry stakeholders. Ensure that all marketing activities comply with relevant advertising standards and regional regulatory requirements. Report market insights, marketing outcomes, and strategic recommendations to senior leadership. Recruit, develop, and mentor marketing talent while fostering cross-cultural collaboration. Qualifications 20+ years of professional experience in marketing, international business, or a related field. 10+ years of experience managing marketing teams, regional projects, or cross-functional initiatives. Proven track record of developing and executing marketing strategies across multiple markets. Deep expertise in market research, brand positioning, customer acquisition, and campaign analysis. Exceptional communication, presentation, project management, and stakeholder collaboration skills. Ability to work effectively with teams across different time zones and cultural environments. Experience in fintech, digital assets, or other highly regulated industries is preferred. Bachelor’s degree in marketing, business administration, international business, or a related field is preferred; equivalent professional experience will also be considered. Work Arrangement This position is based in the United States and operates on a remote basis. Occasional travel may be required based on business needs.