VP of Marketing

Company Description

David Yurman Enterprises LLC in recruiting senior management talent. This is an emerging fintech company focused on digital assets and crypto-financial services. Currently in the early stages of development, the company is progressively building its core team, products, and business infrastructure to capitalize on opportunities within the digital asset and DeFi sectors. Scammers need not apply. Role Description The VP of Marketing is a full-time, remote role responsible for leading the overall marketing strategy and execution for David Yurman Enterprises LLC. This position oversees brand positioning, integrated marketing campaigns, and digital initiatives to drive awareness, engagement, and revenue growth across all channels. Day-to-day activities include directing market planning, supervising market research, guiding marketing management teams, and coordinating public relations efforts to maintain a consistent and compelling brand image. The VP of Marketing collaborates closely with senior leadership, merchandising, e-commerce, and retail teams to align marketing programs with business objectives and customer insights. This role also manages budgets, mentors marketing talent, and measures campaign performance to optimize future initiatives.

Qualifications

Demonstrated expertise in Market Planning and Marketing Management, with a track record of building and executing comprehensive marketing strategies. Strong skills in Market Research and Marketing, including analyzing consumer data, identifying trends, and translating insights into actionable plans. Experience in Public Relations and brand communication, with the ability to oversee media relations, press initiatives, and storytelling for a luxury brand. Proven leadership experience managing cross-functional marketing teams, agencies, and vendors in a fast-paced environment. Background in luxury goods, fashion, or premium consumer brands is highly beneficial. Advanced proficiency in digital, social media, and performance marketing, including measurement and optimization. Excellent strategic thinking, communication, and presentation skills, with the ability to influence stakeholders at all levels. Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or equivalent advanced degree is a plus.