VP of Product Marketing

Role Description The VP of Product Marketing is a part-time, remote role responsible for leading the product marketing function across SJ TrAining’s portfolio of training programs and services. This role oversees development and execution of go-to-market strategies, including market analysis, positioning, messaging, and launch plans for new and existing offerings. The VP will collaborate closely with product management, sales, and senior leadership to align product value propositions with learner and corporate client needs, and to support revenue and growth objectives. Day-to-day activities include defining target segments, refining curricula and service narratives for different markets, creating sales enablement materials, and measuring campaign performance to optimize future initiatives. The role also contributes to strategic planning, brand development, and ensures that marketing efforts reflect SJ TrAining’s commitment to inclusion, accessibility, and sustainable business practices.

Qualifications

Candidates should possess strong skills in Go-to-Market Strategy and Positioning (Marketing) to plan and execute effective product launches and market entry initiatives. Candidates should possess solid Marketing expertise, including demand generation, brand management, and campaign oversight focused on digital and B2B environments. Candidates should possess Product Management-related skills, such as understanding product lifecycle, defining value propositions, and collaborating on roadmap decisions. Candidates should possess Sales-related skills, including partnering with sales teams, developing sales enablement tools, and supporting pipeline growth. Relevant qualifications include experience in education, training, or HR tech sectors; proven leadership in product marketing at a senior level; and strong analytical and communication skills. Additional beneficial qualifications include familiarity with e-learning platforms, knowledge of diversity and inclusion best practices, and experience working in remote, cross-functional teams. A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; an advanced degree or equivalent experience in product marketing leadership is an advantage.