Bilingual Mandarin‑Fluent Social Media & Customer Engagement Specialist – Lead Generation, Content Creation, Brand Amplification, and Customer Success at brighthush

About brighthush

brighthush is not just a beauty brand; it’s a movement that marries cutting‑edge science with holistic wellness to deliver skincare experiences that transform skin and confidence. With a mission rooted in empowerment, sustainability, and inclusivity, brighthush has become a trusted name across Southeast Asia, offering a portfolio that ranges from advanced serums to immersive spa treatments. As we expand our digital footprint, we’re looking for a dynamic, Mandarin‑speaking professional to become the voice and heartbeat of our online community.

Why This Role Matters

In today’s hyper‑connected world, social media is the front door to brand loyalty. The Social Media & Customer Engagement Specialist will bridge the gap between curious browsers and loyal customers, turning every comment, message, and story into a measurable business outcome. If you thrive on data, creativity, and real‑time interaction, you’ll find this role both challenging and rewarding.

Key Responsibilities

1. Real‑Time Customer Engagement & Lead Conversion

• Instant Support: Monitor all social media inboxes, comments, and direct messages during core hours, responding within 10–15 minutes to maintain a high standard of care.
• Consultative Selling: Listen actively to customer concerns, assess skincare needs, and recommend personalized products or services that align with the brand’s offerings.
• Appointment Funnel Management: Guide prospects from initial interest to confirmed booking, coordinating with the Singapore outlet teams to confirm availability and secure reservations.
• Proactive Follow‑Ups: Reach out to leads who haven’t booked yet, providing additional information, addressing objections, and reminding them of time‑sensitive promotions.
• Escalation Protocol: Identify complex or sensitive issues and forward them to senior management for resolution, ensuring a seamless customer journey.
• Data Integrity: Log every interaction, lead status, and booking outcome in the CRM, enabling accurate reporting and strategy refinement.

2. Social Media Content Creation & Management

• Platform Stewardship: Own the day‑to‑day content calendar for Facebook, Instagram, TikTok, and emerging channels, ensuring brand consistency across all touchpoints.
• Creative Production: Design eye‑catching graphics, carousel posts, and stories using Canva; edit short‑form videos with CapCut or equivalent tools.
• Trend Analysis: Stay ahead of algorithm changes, audience preferences, and viral trends, proposing fresh content ideas that boost engagement and reach.
• Cross‑Team Collaboration: Work closely with Singapore creatives to source high‑quality assets, ensuring all visuals and copy align with brand standards.
• Content Calendar Management: Build and maintain a monthly schedule, coordinating with marketing and product teams to align posts with launches, promotions, and seasonal campaigns.

3. Campaign Planning & Execution

• Paid Media Support: Assist in the planning and rollout of social media promotions, lead‑generation initiatives, and paid advertising campaigns.
• Copy & Visual Development: Craft compelling captions, promotional copy, and ad creatives that resonate with Mandarin‑speaking audiences.
• Performance Insight: Track customer responses to promotions, compile insights, and share actionable recommendations with senior management.
• Optimization: Continuously refine messaging, creative elements, and targeting strategies to improve conversion rates and ROI.

4. Analytics & Continuous Improvement

• Daily Metrics Tracking: Log daily enquiry volumes, response times, lead status, and booking outcomes.
• Analytics Review: Monitor key performance indicators such as engagement rate, click‑through rate, and lead‑to‑booking conversion.
• Monthly Reporting: Produce comprehensive reports on social media performance, customer engagement, and booking results, highlighting trends and growth opportunities.
• Continuous Improvement: Identify gaps in service quality, content relevance, or conversion efficiency, and propose data‑driven solutions.

Essential Qualifications

• Experience: Minimum of one year in customer engagement, online sales, social media management, or a related field.
• Language Proficiency: Fluency in both English and Mandarin Chinese (spoken and written) is mandatory. Ability to respond to customer inquiries in Simplified Chinese with clarity and professionalism.
• Customer Service & Sales Acumen: Adept at understanding customer needs, recommending suitable services, and handling objections.
• Responsiveness: Manage multiple conversations simultaneously while maintaining high quality.
• Social Media Management: Proven track record of handling business pages on Facebook, Instagram, and TikTok.
• Design & Editing Skills: Proficiency in Canva, CapCut, or equivalent tools for creating graphics and short‑form videos.
• Organizational Excellence: Initiative, self‑motivation, and the ability to work independently in a remote setting.
• Technical Readiness: Reliable high‑speed internet connection and a suitable home‑office setup.

Preferred Qualifications

• Background in the beauty, skincare, spa, wellness, or aesthetics industry.
• Experience with appointment scheduling, lead management, or online sales funnels.
• Familiarity with serving Singapore‑based customers and understanding of local market nuances.
• Knowledge of Facebook and Instagram advertising platforms, including campaign setup and optimization.

Skills & Competencies

• Strategic Thinking: Translate brand objectives into actionable social media tactics.
• Communication: Articulate complex information in a clear, engaging manner.
• Analytical Mindset: Interpret data to drive decision‑making and continuous improvement.
• Creativity: Generate fresh content ideas that resonate with diverse audiences.
• Adaptability: Thrive in a fast‑paced, evolving digital landscape.
• Team Collaboration: Work effectively with cross‑functional teams, including marketing, product, and customer service.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent and fostering career progression. As a Social Media & Customer Engagement Specialist, you’ll have access to:

• Mentorship from senior marketing leaders and product experts.
• Regular training sessions on the latest social media tools, analytics platforms, and customer experience best practices.
• Opportunities to lead cross‑functional projects, such as new product launches or regional expansion initiatives.
• A clear pathway to senior roles in digital marketing, community management, or brand strategy.

Work Environment & Company Culture

brighthush champions a flexible, inclusive, and collaborative culture. Key highlights include:

• Fully remote work model with flexible hours to support work‑life balance.
• Open communication channels: weekly all‑hands meetings, real‑time chat groups, and transparent decision‑making.
• Commitment to diversity and inclusion: we celebrate different perspectives and encourage creative risk‑taking.
• Wellness initiatives: virtual fitness classes, mental health resources, and quarterly team retreats.
• Environmental stewardship: sustainable packaging, carbon‑neutral operations, and community outreach programs.

Compensation & Benefits

While specific figures are tailored to experience and market conditions, brighthush offers a competitive salary package that includes:

• Base salary aligned with industry standards.
• Performance‑based bonuses tied to key metrics such as lead conversion and engagement growth.
• Health and wellness benefits: comprehensive medical coverage, dental, and vision plans.
• Professional development stipend for courses, certifications, and conferences.
• Employee stock‑option program to share in the company’s long‑term success.
• Generous paid time off, including vacation, sick leave, and personal days.

Key Performance Expectations

• Maintain first‑response times of 10–15 minutes during working hours.
• Consistently follow up with potential customers to maximize booking rates.
• Keep accurate, up‑to‑date records of all customer interactions and booking outcomes.
• Publish approved social media content according to the agreed calendar.
• Contribute proactive ideas to enhance customer engagement, lead conversion, and marketing performance.

Ready to Join brighthush?

If you’re passionate about beauty, technology, and customer experience, and you’re ready to make a tangible impact on a growing brand, we encourage you to apply today. Bring your creativity, data‑driven mindset, and bilingual fluency to a team that values innovation, collaboration, and personal growth.

Apply now to become a key player in brighthush’s journey to redefine skincare and wellness across Southeast Asia.

To apply, visit or submit your resume through the link below.

We look forward to welcoming you to the brighthush family!