Chief Marketing Officer

Company Description

Samson Capital is the investment holding company for the Samson Family’s business interests worldwide. The organization focuses on deploying and managing its own equity and does not solicit outside capital or provide financial advice to external parties. As a privately held entity, Samson Capital emphasizes long-term value creation, disciplined investment strategies, and operational excellence across its portfolio. Team members collaborate closely with family leadership and portfolio businesses to support sustainable growth and strategic innovation. Role Description The Chief Marketing Officer (CMO) is a full-time, remote role responsible for leading all marketing and brand initiatives across Samson Capital and its portfolio interests. This role oversees development and execution of comprehensive marketing strategies, including market planning, market research, brand positioning, and communications that support the company’s investment objectives. Day-to-day responsibilities include managing marketing operations, guiding public relations activities, and partnering with leadership to ensure consistent messaging and market presence. The CMO will analyze market trends, identify growth opportunities, and collaborate with internal stakeholders and external partners to strengthen the organization’s reputation. This position also involves setting performance metrics, managing budgets, and mentoring a distributed marketing team to drive measurable results.

Qualifications

Marketing Strategy & Corporate PlanningDevelop and execute comprehensive marketing strategies that support the company's business objectives, revenue targets, and long-term growth plans. Establish marketing priorities, annual operating plans, campaign objectives, and measurable performance indicators. Identify market opportunities, emerging trends, competitive threats, and customer needs to inform strategic marketing decisions. Align marketing initiatives with corporate strategy, product positioning, sales objectives, and customer acquisition goals. Regularly evaluate marketing performance and adjust strategies to respond to changing market conditions and business priorities. Brand Management & Corporate PositioningOversee the development and management of the company's brand identity, positioning, messaging, and overall market reputation. Establish consistent brand standards across marketing materials, advertising campaigns, digital channels, and customer communications. Develop initiatives that strengthen brand awareness, differentiate the company from competitors, and build customer trust. Guide the creation of corporate messaging, promotional materials, and brand campaigns that communicate the company's value proposition. Monitor brand performance, market perception, and customer feedback to identify opportunities for improvement. Digital Marketing & Demand GenerationLead digital marketing initiatives across search engine optimization, paid advertising, social media, email marketing, content marketing, and other relevant channels. Develop demand-generation strategies that increase brand visibility, attract qualified prospects, and support the sales pipeline. Oversee campaign planning, audience targeting, lead nurturing, and conversion optimization to improve marketing effectiveness. Use analytics and customer data to evaluate campaign performance, identify growth opportunities, and optimize marketing spending. Evaluate new marketing technologies, digital platforms, and acquisition channels to improve reach, engagement, and efficiency. Market Research & Customer InsightsOversee market research initiatives to understand customer preferences, purchasing behavior, industry developments, and competitive positioning. Develop customer segmentation strategies to identify high-value audiences and improve marketing relevance. Analyze customer feedback, market data, and campaign results to support evidence-based marketing decisions. Collaborate with product and sales teams to translate customer insights into effective messaging, product positioning, and go-to-market strategies. Maintain an ongoing understanding of market dynamics to identify opportunities for differentiation, expansion, and customer retention. Integrated Marketing Campaigns & CommunicationsDirect the planning and execution of integrated marketing campaigns across digital, traditional, and emerging communication channels. Ensure marketing messages remain consistent with brand positioning and are tailored to the needs of target audiences. Oversee content strategy, advertising initiatives, public relations coordination, promotional activities, and marketing communications. Coordinate campaign schedules, creative development, external agencies, and internal stakeholders to ensure effective execution. Measure campaign effectiveness and implement improvements to increase engagement, lead generation, customer acquisition, and brand impact. Marketing Budget & Performance ManagementDevelop and manage the company's marketing budget, ensuring resources are allocated effectively across campaigns, channels, and business priorities. Establish key performance indicators to measure marketing effectiveness, customer acquisition costs, conversion rates, and return on marketing investment. Monitor marketing expenditures, campaign results, and financial performance to maintain budget discipline. Prepare regular reports and strategic recommendations for the CEO and executive leadership team. Identify opportunities to improve operational efficiency, optimize marketing investments, and increase the contribution of marketing to overall business growth. Cross-Functional Collaboration & Revenue GrowthWork closely with sales, product management, business development, and customer experience teams to align marketing initiatives with commercial objectives. Develop go-to-market strategies for new products, services, and market segments in collaboration with relevant departments. Partner with sales leadership to improve lead quality, sales enablement, pipeline development, and conversion performance. Support customer retention and loyalty initiatives by strengthening communication throughout the customer lifecycle. Build effective relationships with external agencies, strategic partners, media organizations, and other stakeholders to expand marketing reach and business opportunities. Marketing Leadership & Organizational DevelopmentLead, mentor, and develop the marketing organization, including brand management, digital marketing, content, communications, and demand-generation teams. Establish clear performance expectations, accountability standards, and professional development plans for marketing personnel. Build a collaborative, innovative, and results-oriented culture that encourages creativity, analytical thinking, and continuous improvement. Oversee recruitment, workforce planning, leadership development, and succession planning for key marketing positions. Ensure the marketing organization has the capabilities, systems, and processes required to support the company's strategic objectives and long-term growth. QualificationsEducationBachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree in Business Administration (MBA), Marketing, or a related discipline is preferred. ExperienceAt least 20+ years of progressive experience in marketing, brand management, digital marketing, or related business functions. At least 10+ years of experience in senior marketing leadership, with responsibility for marketing strategy, team management, and budget oversight. Demonstrated success developing and executing integrated marketing strategies that support brand growth, customer acquisition, and revenue generation.