Remote Position
Dynamic Virtual Assistant – Social Media & CRM Coordinator for Innovative Real Estate Marketing at brighthush
🌍 Remote · United States
💼 Full-time
About brighthush
At brighthush, we are redefining the way real estate professionals connect with their audiences. Our mission is to empower agents, brokers, and marketing teams with cutting‑edge technology, data‑driven insights, and creative storytelling that turns leads into lifelong clients. With a culture rooted in collaboration, continuous learning, and a relentless focus on results, brighthush is the partner of choice for forward‑thinking real estate brands across the globe.
Why Join brighthush?
- Impactful Work: Your day‑to‑day tasks will directly influence campaign performance, client engagement, and revenue growth.
- Remote Flexibility: Work from anywhere while staying connected to a vibrant, distributed team.
- Growth Path: From Virtual Assistant to Senior Marketing Coordinator, then to Lead Strategist – we invest in your career ladder.
- Learning Culture: Access to industry webinars, tool training, and mentorship programs.
- Inclusive Environment: We celebrate diversity and encourage fresh ideas from every voice.
Key Responsibilities
CRM & Database Management
- Maintain and continuously refine our CRM ecosystem, ensuring data integrity across all client touchpoints.
- Execute regular database clean‑ups, deduplication, and formatting to keep contact lists accurate and actionable.
- Develop and manage tagging, segmentation, and smart lists that feed into automated nurture flows.
- Collaborate with the Marketing Automation team to support workflow creation and optimization.
- Monitor data quality metrics and report anomalies to senior stakeholders.
SMS & Outgoing Text Campaign Management
- Curate and segment text campaign lists based on lead source, engagement level, and campaign goals.
- Set up, schedule, and monitor SMS blasts using industry‑standard platforms.
- Track responses, flag high‑value leads, and coordinate follow‑up actions with the sales team.
- Ensure all messaging aligns with brand voice, compliance standards, and internal guidelines.
- Analyze campaign performance and recommend tweaks for higher open and response rates.
Social Media Content Creation & Management
- Produce high‑quality, on‑brand graphics, carousel posts, and short‑form videos using Canva, Adobe Creative Suite, and other tools.
- Draft compelling captions, hashtags, and calls‑to‑action that resonate with diverse real‑estate audiences.
- Build and maintain a content calendar that syncs with email nurture sequences and SMS pushes.
- Repurpose long‑form blog posts, webinars, and case studies into bite‑size social assets.
- Schedule posts across multiple platforms (Facebook, Instagram, LinkedIn, TikTok) using Planable and Metricool.
- Monitor engagement metrics, respond to comments, and manage direct messages in a timely, professional manner.
- Provide monthly performance reports and actionable insights to the Marketing Lead.
Email Campaigns & Smart Plans
- Assist in building automated email nurture sequences that guide prospects from awareness to conversion.
- Draft persuasive copy for drip campaigns, follow‑up sequences, and re‑engagement blasts.
- Segment contacts based on behavior, property interest, and lifecycle stage.
- Collaborate with the CRM team to set up smart plans that trigger based on user actions.
- Track open rates, click‑through rates, and conversion metrics; suggest optimization strategies.
Video Editing & Content Support
- Produce short‑form videos (Reels, TikTok, Instagram Stories) that highlight listings, client testimonials, and market insights.
- Add captions, branding overlays, music, and transitions to enhance viewer engagement.
- Convert long‑form video content into concise clips suitable for social platforms.
- Ensure all video assets meet brand guidelines and platform specifications.
Essential Qualifications
- High school diploma, A‑Levels, or Bachelor’s degree (any field).
- Proven experience managing CRM systems (Lofty, Follow Up Boss, or similar).
- Hands‑on experience with Canva, Planable, Metricool, and other content creation tools.
- Strong understanding of social media strategy, content calendars, and scheduling.
- Experience coordinating SMS/text campaigns and managing follow‑up workflows.
- Basic knowledge of email marketing, nurture sequences, and smart plans.
- Excellent written communication and organizational skills.
- Ability to juggle multiple projects, meet deadlines, and work independently.
- Comfortable operating in a fast‑paced, remote environment.
Preferred Qualifications
- Experience supporting real‑estate agents, mortgage professionals, or marketing agencies.
- Familiarity with real‑estate lead management and CRM workflows.
- Hands‑on experience with automated follow‑up systems and nurture campaigns.
- Video editing and short‑form content creation expertise.
- Understanding of social media analytics and reporting tools.
Ideal Candidate Profile
- Highly organized, detail‑oriented, and self‑motivated.
- Proactive, reliable, and a strong communicator.
- Comfortable working independently with minimal supervision.
- Creative, resourceful, and adaptable to changing priorities.
- Capable of prioritizing tasks across multiple clients and projects.
- Quick to identify operational gaps and propose solutions.
- Able to follow brand direction while tailoring content for diverse audiences.
Work Environment & Culture at brighthush
Our remote team thrives on transparency, collaboration, and a shared commitment to excellence. We celebrate wins, learn from challenges, and continuously iterate on our processes. At brighthush, you’ll find:
- Weekly virtual coffee chats and brainstorming sessions.
- Access to a shared knowledge base, tool tutorials, and industry research.
- Open communication channels with senior leadership and cross‑functional teams.
- A culture that values work‑life balance, mental health, and personal growth.
Compensation & Benefits
- Competitive Salary: Based on experience and skill set, with regular performance reviews.
- Performance Bonuses: Annual evaluation with potential increments.
- Paid Time Off: 10 days of general leave, plus public holidays aligned with the client calendar.
- Flexible Working Hours: 9:00 PM to 6:00 AM (PHT) with the option to adjust within the team’s core hours.
- Professional Development: Sponsored training, certifications, and conference attendance.
- Health & Wellness: Remote wellness stipend and access to virtual fitness classes.
- Team Building: Quarterly virtual retreats and team‑building activities.
Application Process
- Telephone screening to discuss your background and role fit.
- Interview with the Business Development and Talent Acquisition teams.
- Final interview with a senior client representative to assess technical fit.
- Job offer and onboarding schedule.
Only shortlisted candidates will be contacted for the next stage.
Ready to Join brighthush?
If you’re a proactive, detail‑oriented professional who thrives in a fast‑paced, remote environment, we want to hear from you. Bring your passion for real‑estate marketing, your knack for data organization, and your creative flair for social media to a team that values innovation and results.