[Remote] Director Marketing, Communications and Content

Note: The job is a remote job and is open to candidates in USA. Crescendo is hiring a Director of Marketing, Communications and Content to own the company’s narrative, thought leadership, content, and public relations. The role leads media relations, campaigns, customer stories, events, and social strategy, with success measured by coverage, share of voice, and pipeline influence.

Responsibilities

• The Crescendo narrative. You co-create it with our executive leadership team, turning their conviction about the future of CX into pieces that get cited, shared, and remembered
• The platform story. Crescendo is the AI-Native Customer Experience Platform. You write pieces that make this positioning stick: methodology content, point-of-view essays, and the Crescendo equivalent of Constitutional AI
• Original research. You commission and produce data stories journalists reference and analysts quote: the annual AI/CX trends report, the cost of bad customer experience, and what 100% QA reveals
• Proactive earned media. You develop and execute the strategy that positions Crescendo as a leader in AI and customer experience, moving quickly on breaking stories and inserting Crescendo into conversations that matter
• Media relationships. You build and maintain relationships with tier-one tech and business press, CX trade and vertical media, and the analysts and influencers who shape how CX leaders buy
• The full PR program. You own media relations, press releases, awards, speaker placements, and thought leadership, including the briefings, media training, and follow-ups that make them successful
• PR agency management. You are the primary contact for our PR agency and regional partners. You set briefs, KPIs, and performance expectations, manage reviews, and ensure consistent messaging as we expand internationally
• Measurement. You own share of voice, reported monthly by Market Intelligence, along with coverage volume, quality, and program ROI, adjusting the strategy based on results
• Competitive campaigns. You create content that drives displacement of legacy helpdesk platforms, CCaaS incumbents, and AI-only agent vendors. “Your dashboard is lying to you” isn’t a tagline; it’s a campaign. You build campaigns like these
• Industry content. Retail, e-commerce, financial services, and travel. Each vertical has unique pain points. You write content tailored to each industry’s needs
• Customer stories. You interview customers, uncover the insight buried in their results, and turn it into case studies, video testimonials, and press-ready proof. Not just a quote and a logo, but a story with a real before and after
• Webinar and event content. Field Marketing manages production and logistics. You own the content: topics, speakers, pre-event thought leadership, live amplification, and repurposing each session into posts, clips, emails, and sales assets over the following six months
• Owned and earned social. You lead Crescendo’s LinkedIn and social media strategy, driving amplification and positioning Crescendo’s executives as voices in the AI/CX conversation

Skills

• 8+ years in communications, content marketing, or editorial roles at B2B technology companies, with hands-on experience pitching, placing, and producing stories
• A portfolio of thought leadership, research reports, campaign content, case studies, and earned coverage
• Established media relationships in tech, AI, or customer experience press
• Experience managing a PR agency with clear KPIs
• Genuine AI fluency. You use AI tools daily, have a system, and can demonstrate how to produce more without sacrificing quality
• Strong editorial instincts and excellent writing and editing skills. You translate complex topics into accessible, engaging stories
• A track record of connecting communications and content to pipeline outcomes. You know what worked and why

Benefits

• Performance-based incentives
• Health coverage
• Retirement benefits
• Paid time off
• Other company-sponsored programs, subject to applicable plan terms

Company Overview