[Remote] Director, Marketing Data Science

Note: The job is a remote job and is open to candidates in USA. Zocdoc is a mission-driven digital health marketplace that helps patients find and book healthcare. The Director, Marketing Data Science will build and own the company’s marketing measurement strategy across B2C and B2B channels, developing attribution, incrementality, ROI, experimentation, and audience analytics while leading a team of data scientists.

Responsibilities

• Full ownership of Zocdoc's marketing measurement strategy: attribution, incrementality, and ROI measurement across all channels and business lines (B2C and B2B)
• Hands-on development of the team's most complex analytical work: media mix modeling, multi-touch attribution, incrementality and lift testing, LTV modeling, and brand measurement
• Partnering with the CMO and marketing leaders to translate strategy into analytical frameworks and surface insights that change investment decisions
• Building deep understanding of Zocdoc's patient and provider audiences to inform segmentation and targeting strategy across B2C and B2B
• Managing and developing a team of Staff+ data scientists and junior managers, providing technical direction and career development
• Designing and executing marketing experimentation programs: geo-based holdout tests, incrementality experiments, and causal inference methods that move decisions from correlation to causation
• Standardizing marketing measurement methodology across channels and business lines to produce consistent, defensible results regardless of context
• Working with cutting-edge GenAI tools and technology to accelerate measurement workflows and expand team capacity
• Collaborating with data science and data platform teams to ensure measurement infrastructure is reliable, well-governed, and integrated

Skills

• 8+ years in data science or quantitative marketing, with at least 3 years focused on marketing measurement (MMM, MTA, incrementality, causal inference applied to marketing problems) at a B2C technology company
• A track record of personally building and executing complex measurement models in production — not just overseeing others' work
• Deep expertise in the core methods: media mix modeling, multi-touch attribution, incrementality and lift testing, and causal inference at scale
• Experience managing or technically leading a small team of data scientists, with demonstrated success developing talent and raising technical standards
• Experience partnering with senior marketing leaders (VP+ or C-level) as a trusted analytical advisor, translating statistical findings into investment recommendations they act on
• Familiarity with the evolving measurement landscape: privacy-driven signal loss, walled garden limitations, and emerging attribution approaches
• The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity
• Strong communication skills — you present results in terms of investment decisions, not statistical abstractions
• The mentality of an entrepreneur/owner and a strong bias to action
• Humility. You believe in treating all people with dignity and respect, regardless of title or tenure
• A Bachelor's degree in Computer Science, Data Science, Statistics, Applied Mathematics, Machine Learning, Artificial Intelligence, Economics, Physics, or a related field is required
• B2B marketing measurement experience is a strong plus, but not required
• A Master's degree or PhD in a quantitative field is a plus

Benefits

• NYC Hybrid: Flexible, hybrid work environment at our convenient Soho location
• NYC Hybrid: Unlimited Vacation (if salaried) / Competitive PTO (if hourly)
• NYC Hybrid: 100% paid employee health benefit options (including medical, dental, and vision)
• NYC Hybrid: Commuter Benefits
• NYC Hybrid: 401(k) with employer funded match
• NYC Hybrid: Corporate wellness program with Wellhub
• NYC Hybrid: Sabbatical leave (for employees with 5+ years of service)
• NYC Hybrid: Competitive paid parental leave and fertility/family planning reimbursement
• NYC Hybrid: Cell phone reimbursement
• NYC Hybrid: Catered lunch every day along with beverages and snacks
• NYC Hybrid: Employee Resource Groups and ZocClubs to promote shared community and belonging
• NYC Hybrid: Great Place to Work Certified
• Remote: Flexible work environment
• Remote: Unlimited Vacation (if salaried) / Competitive PTO (if hourly)
• Remote: 100% paid employee health benefit options (including medical, dental, and vision)
• Remote: 401(k) with employer funded match
• Remote: Corporate wellness program with Wellhub
• Remote: Sabbatical leave (for employees with 5+ years of service)
• Remote: Competitive paid parental leave and fertility/family planning reimbursement
• Remote: Cell phone reimbursement
• Remote: Employee Resource Groups and ZocClubs to promote shared community and belonging
• Remote: Great Place to Work Certified
• Certain positions are also eligible for variable pay and/or equity.

Company Overview

Company H1B Sponsorship