[Remote] Director, Marketing - Health Plans & Health Systems

Note: The job is a remote job and is open to candidates in USA. Lyra Health is seeking a Director of Marketing to scale its Health Plans & Health Systems vertical. The role leads end-to-end marketing strategy, team development, member acquisition, provider engagement, cross-functional alignment, and performance measurement.

Responsibilities

• Set Marketing Strategy: Define and execute the multi-channel GTM marketing roadmap for Lyra’s Health Plan and Health System lines of business to drive vertical growth and commercial objectives
• Drive Brand Awareness & Positioning: Elevate Lyra’s brand authority among health plan executives, health system leaders, and provider networks with high-impact activations and campaigns. Architect high-impact positioning and product marketing strategies into compelling value propositions that accelerate large-scale health plan and health system deal conversion
• Grow Membership: Oversee member acquisition, digital partner channels, B2B2C engagement, and field marketing across regional and national growth priorities
• Direct & Scale the Marketing Team: Build and scale an AI-enabled marketing function with a high-performance culture centered on data-driven experimentation, empathy, and continuous learning. Collaborate with internal shared service partners and external agencies
• Lead Cross-Functional Alignment: Partner with BD, Customer Success, Product, and Clinical to drive market demand and support key accounts
• Own ROI & Key Metrics: Track and optimize performance KPIs, including provider lead generation, member enrollment, and marketing campaign ROI

Skills

• 12+ years of progressive marketing experience in healthcare, health-tech, health plans, or health systems
• 5+ years of team management experience, with a proven track record of leading managers, scaling teams, and building cross-functional organizations
• Deep understanding of health plan dynamics, health system referral models, B2B2C healthcare enrollment, and provider engagement strategies
• Proven expertise spanning brand positioning, product marketing, performance/consumer acquisition, and field/provider marketing
• Exceptional ability to translate connect complex clinical outcomes, technical capabilities, and healthcare mechanics with the unique needs of members and customers
• Highly analytical with deep experience connecting marketing strategy directly to top-line business goals, revenue targets, and customer retention
• Prior experience working in a fast-paced, high-growth healthcare or tech-enabled services environment
• Experience managing regional multi-market activations and national health system launch expansions
• Deep passion for mental health access and transforming the behavioral healthcare ecosystem

Company Overview

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