[Remote] Director of Brand, Creative & Content

Note: The job is a remote job and is open to candidates in USA. Teikametrics is transforming eCommerce through an AI-powered Multi-Marketplace Optimization Platform for brands selling across Amazon, Walmart, and TikTok. The Director of Brand, Creative & Content leads the creative and content function, translating brand strategy into distinctive campaigns and programs while managing a multidisciplinary team and connecting performance to business outcomes.

Responsibilities

• Translate Teikametrics' brand strategy, positioning, messaging, and ICP into a cohesive creative and content strategy
• Serve as a steward of the Teikametrics brand, ensuring content and creative consistently reflect established brand direction across channels and touchpoints
• Develop creative concepts, narratives, and content programs that make Teikametrics distinctive and relevant to our target audiences
• Own the editorial calendar and creative and content roadmap in alignment with GTM and business priorities
• Set and track performance KPIs across audience growth, engagement, organic traffic, demand creation, and pipeline impact
• Lead the creative expression of the Teikametrics brand across campaigns, content, social, digital, video, events, and sales collateral
• Translate established brand strategy and guidelines into clear creative direction for internal teams, freelancers, and agencies
• Direct and elevate the Marketing Designer's work, providing strong creative briefs, feedback, and quality standards from concept through execution
• Ensure a cohesive brand experience across visual design, voice, storytelling, and content
• Develop and execute a full-funnel content strategy that reaches our ICP, builds brand authority, and contributes to demand and pipeline growth
• Identify differentiated ideas, stories, and formats that earn the attention of our target audiences
• Oversee content across written, visual, social, and video formats, including original research, articles, customer stories, landing pages, email, webinars, and video
• Serve as a hands-on writer and editor for high-priority content while directing freelancers, agencies, and internal contributors
• Use AI and other tools to increase the speed and scale of content development while maintaining quality, originality, accuracy, and brand consistency
• Lead creative and content development for demand product launches, demand generation, SEO, events, and lifecycle marketing
• Partner with Demand Generation to develop content and creative that attracts new audiences and performs across paid, organic, social, and owned channels
• Collaborate with Product Marketing and Sales to translate positioning, product capabilities, customer insights, and market trends into compelling stories and sales enablement
• Lead executive visibility and thought leadership through ghostwriting, social content, speaking opportunities, podcasts, original research, data storytelling, and video
• Manage and mentor a multidisciplinary team including a Marketing Designer, Social Media Specialist, Freelance Copywriter, and Freelance Video Producer
• Hire and manage freelance and agency resources as needed, and build workflows that improve creative and content quality, collaboration, and speed
• Own reporting on creative and content performance, connecting activity to meaningful marketing and business outcomes
• Use performance insights to continually improve topics, formats, channels, and creative approaches

Skills

• 10+ years of experience across brand, creative, and content, including at least 3 years leading teams of 2+ direct reports
• Proven experience building creative and content programs that strengthen brand presence and contribute to measurable business growth - and a portfolio supporting this
• Exceptional creative and editorial judgment, with the ability to translate brand strategy, positioning, and audience insights into distinctive execution
• Deep understanding of how to create content and creative that resonates with a defined ICP and attracts new audiences
• Exceptional writing and editing skills and the ability to personally contribute to high-impact work
• Strong executive presence and cross-functional communication skills
• Analytical mindset with an understanding of how creative and content performance connects to business outcomes
• Comfortable using AI and emerging technologies to improve creative and content workflows
• Comfortable operating in a fast-paced, growth-stage environment and balancing strategic leadership with hands-on execution

Benefits

• Potential opportunities for bonus or commissions
• Equity grants
• Remote-first culture
• Flexibility to work when you’re most productive and effective
• A robust benefits package effective on day one!
• Generous stock option packages and investment opportunities
• Unlimited Paid Vacation Policy
• Flexible work schedule - work when you’re most productive and effective!

Company Overview

Company H1B Sponsorship