[Remote] Director of Product Marketing

Note: The job is a remote job and is open to candidates in USA. Casap is hiring a Director of Product Marketing to lead the product marketing function and define how its products are positioned, understood, and sold. The role owns go-to-market strategy, product narratives, sales enablement, competitive intelligence, launch planning, and the development of a high-performing product marketing team in a fintech environment.

Responsibilities

• Define and own product positioning, messaging, and storytelling across the full portfolio
• Lead go-to-market strategy for new products, feature launches, and expansion into new verticals and markets
• Work closely with Sales leadership to build enablement programs that actually help reps win — pitch frameworks, competitive intel, objection handling, and proof points
• Own interactive demo strategy, making sure demos are doing real work in the sales cycle
• Build the infrastructure behind sales enablement — playbooks, training programs, and content systems — that improve win rates and shorten deal cycles
• Make sure product messaging feeds into organic search strategy, and lead GEO content development so Casap shows up where buyers are actually looking,  including AI-generated answers
• Lead competitive, market, and customer intelligence efforts that inform both positioning and product direction
• Drive launch planning across Product, Marketing, and Revenue so launches are coordinated and land with impact
• Hire and develop product marketing talent as the team scales

Skills

• 7+ years in product or product marketing
• A real track record of owning GTM strategy and connecting it to revenue outcomes, not just supporting someone else's
• Deep familiarity with solution and value-based selling, and the ability to shape how Sales teams position and close
• Experience building and scaling sales enablement programs and infrastructure, not just individual assets
• Demonstrated ability to lead cross-functional initiatives at the leadership level and influence without direct authority
• Experience managing or mentoring team members; ability to build and grow a high-performing PMM function
• Familiarity with AI tools and a clear point of view on how they should be applied to marketing workflows and content at scale
• Exceptional communication and storytelling skills, able to translate complex product capabilities into narratives that resonate with buyers, executives, and internal stakeholders
• Bachelor's degree in Marketing, Business, or a related field
• Ideally in B2B fintech, SaaS, or a data-driven tech company
• Strong background in financial services, payments, lending, or fraud technologies
• MBA a plus

Benefits

• Equity for all full-time roles
• Bonuses and commission plans for applicable roles
• Start-up equity
• Full health, vision & dental coverage
• 401K with match
• One Medical membership
• Stocked kitchens + weekly lunches
• Commuter benefit
• Team building events & happy hours
• Flexible PTO
• Apple equipment + annual home office budget
• Hybrid work based out of the San Francisco, CA or New York, NY office, with in-office time on Mondays, Wednesdays, and Fridays
• Remote work option

Company Overview