[Remote] Director of Product Marketing – Services

Note: The job is a remote job and is open to candidates in USA. Cyera is hiring a Product Marketing Director to own go-to-market strategy for its managed and proactive services portfolio. The role defines positioning, builds scalable pipeline-driving narratives, and partners with Sales, Customer Success, Services, and the CSO team to support customer adoption and expansion.

Responsibilities

• Define positioning, messaging and value propositions for DataWatcher and each proactive assessment, and make clear how each connects to the Cyera platform and to the others in the portfolio
• Build a services narrative that resonates with CISOs, security leaders and data and AI governance owners, and with the practitioners who evaluate and run these programs
• Own the go-to-market plan for each offering: audience, use cases, entry points, sales motion and success metrics
• Position proactive assessments as entry points that lead to platform adoption and paid services engagements and build the customer journey that connects them
• Lead launches and relaunches, including new assessment variants and responses to market events such as new AI regulation or high-profile breaches
• Create sales and partner enablement: solution briefs, datasheets, pitch decks, FAQs, objection handling, battlecards and ROI and business-case tools
• Partner with Demand Generation, Field Marketing and Content to run campaigns, webinars and events that turn services interest into qualified pipeline
• Create meaningful content to support demand gen and sales engagement, including ebooks, videos, website content, webinars, etc

Skills

• 10+ years of product marketing, solutions marketing or closely related experience in B2B technology, with at least 3 years in cybersecurity, data security, risk or a comparable technical enterprise category
• Proven experience marketing services, managed services, subscription advisory or professional services offerings, ideally alongside a software platform
• A track record of owning positioning and messaging, and of leading end-to-end launches that produced measurable pipeline or revenue
• Experience selling to or building content for CISOs and senior security and risk leaders
• Excellent written and verbal communication, with the ability to turn complex technical and advisory work into clear, compelling stories for executive and practitioner audiences
• Experience building sales enablement that field teams actually use, and working closely with sales leaders and solution engineers
• Comfort with data: you set success metrics, track funnel and attach performance, and adjust the plan based on what the numbers show
• Bachelor's degree or equivalent practical experience

Benefits

• Ability to work remotely, with office setup reimbursement
• Unlimited PTO
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance

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