[Remote] Director of Sales & Marketing

Note: The job is a remote job and is open to candidates in USA. Melink Solar is a commercial solar EPC company specializing in solar PV and battery energy storage systems. The Director of Sales & Marketing leads commercial growth, revenue strategy, brand development, partnerships, and sales and marketing teams.

Responsibilities

• Serve as the executive leader responsible for the integrated sales, marketing, and partnership functions; building the long-term commercial roadmap to drive top-line growth, market share expansion, new market development, and alignment with Melink Solar's financial and mission goals
• Work closely with the CEO, CFO, and executive team to set vision, strategy, and growth objectives
• Partner closely with operations, estimating, engineering, procurement, and project management to align growth plans with company capacity and margin expectations; establishing clear handoff standards so scope, schedule, pricing, risks, and customer commitments are fully understood before projects move into delivery
• Serve as architect and oversee the entire sales process, from lead generation through deal closure, ensuring consistent revenue delivery and customer satisfaction
• Conduct strategic market analysis to identify the highest-opportunity geographic areas to enter and the vertical markets Melink Solar should prioritize, then build data-driven expansion plans that position the company as the partner of choice for commercial and utility-scale solar solutions
• Serve as the company’s expert in national account sales, developing and executing strategies to win multi-site, national account customers rather than one-off projects, and building long-term programmatic relationships that drive repeatable revenue
• Drive data-driven sales management through CRM adoption, pipeline accuracy, sales stage discipline, and a regular forecasting cadence; with KPIs, dashboards, and reporting that provide full transparency to the executive team
• Oversee proposal and RFP strategy for priority opportunities, coordinating with estimating, engineering, finance, procurement, and operations to create compelling, accurate, and commercially sound responses
• Develop and manage partnerships with Independent Power Producers (IPPs), advocates, financiers, utilities, developers, and community organizations to advance Melink Solar’s market position
• Develop new revenue channels and collaborative opportunities that strengthen Melink Solar’s position in the renewable energy value chain
• Build influence by representing Melink Solar at executive roundtables, trade associations, and policy discussions
• Lead with high standards; coaching and mentoring team members regularly, conducting structured performance reviews with clear expectations and actionable development plans, and holding direct, candid conversations when needed to address gaps and maintain accountability
• Recruit, build, and scale high-performing sales and marketing teams, fostering a culture of continuous improvement, accountability, and shared success where every team member is empowered to reach their full potential
• Define the annual and long-term marketing strategy aligned with revenue goals and brand positioning, then empower the marketing team to execute against it
• Set the strategy and hold the marketing team accountable to SEO and Generative Engine Optimization (GEO) performance goals, making Melink Solar the #1 ranked and easiest-to-find company on Google within its target markets
• Establish marketing KPIs and a regular reporting cadence, holding the team accountable to lead volume, campaign conversion rates, and brand visibility metrics; continuously evaluating ROI and reallocating resources toward the highest-impact channels
• Own the sales and marketing budget, including lead generation investments, digital marketing spend, events, trade shows, sponsorships, CRM tools, and other resources needed to support profitable growth

Skills

• Bachelor's degree in Business, Engineering, or related field
• 10+ years of progressive sales and marketing leadership with executive-level responsibility for revenue growth, including a proven track record of building and leading teams that consistently exceed growth targets
• Deep understanding of renewable energy markets, EPC services, or infrastructure industries, with strong experience developing strategic partnerships with IPPs, developers, financiers, and utilities
• Solid understanding of C&I solar EPC fundamentals including utility bill analysis, solar proposal creation, roof mount, ground mount, and parking canopy project types, and working knowledge of interconnection and permitting processes
• Working knowledge of battery energy storage systems (BESS) and hybrid solar+storage solutions, including how they are sold, scoped, and positioned in the C&I market
• Ability to balance high-level strategic vision with hands-on execution
• Exceptional leadership, communication, and influencing skills with C-suite, board-level, and industry audiences
• Proven people leader with a track record of building high-performing teams through coaching, accountability, and a culture of continuous improvement
• Demonstrated success selling to and managing national accounts; including multi-site and enterprise-level customers, with experience owning CRM discipline, sales forecasting, proposal/RFP strategy, and sales process accountability in a project-based or technical services environment
• Strong understanding of digital marketing performance, including website traffic analytics, SEO, and GEO optimization, with the ability to hold a marketing team accountable to measurable search-ranking goals
• Proven ability to collaborate across sales, marketing, estimating, engineering, finance, operations, and project management to balance customer needs, capacity, risk, and profitability; including experience managing budgets and allocating resources toward the highest-impact growth initiatives
• Master's Degree or MBA
• Familiarity with financial modeling for renewable energy projects
• Experience in utility-scale PV and distributed generation markets
• Hands-on experience in scaling businesses and launching new programs, service lines, or market initiatives
• Familiarity with renewable energy policy, incentives (IRA, OBBBA, ITC, Domestic Content, FEOC), and financing structures
• Established network in the clean energy ecosystem (customers, partners, associations, investors)

Benefits

• Remote-eligible; relocation to Cincinnati preferred.

Company Overview