[Remote] Director of Social Media Operations - Remote

Note: The job is a remote job and is open to candidates in USA. UnitedHealth Group is hiring a Director, Social Media Strategy and Operations to develop and execute enterprise social media and digital communications strategy, operations, and governance. The role works across the organization to align processes, tools, risk management, and best practices, while supporting content, campaigns, and platform management.

Responsibilities

• Support social media and digital governance, identifying, suggesting and executing opportunities for us to integrate and optimize across the organization while driving adoption of new processes, enabling us to execute efficiently with excellence
• Identify operational gaps and implement solutions to improve efficiency, quality, and output
• Work with key stakeholders like legal, compliance and employee relations to update policies and procedures, ensuring enhancements are aligned upon before distribution; and create distribution plans to ensure engagement
• Partner with employee comms and training teams to execute social media and digital comms updates to our colleagues by creating plans to inform and drive adoption, including training programs, attestations, etc
• Manage a best-in-class social media and digital comms tool set. Identify gaps and tools that can deliver business needs while balancing ROI. Manage tool seats, access and product adoption
• Manage RFP process(es) with procurement, partners and stakeholders to ensure the best tools are selected while staying within budget
• Develop relationships with Customer Success Managers within our tool set, staying on top of enterprise needs and product pipelines to ensure value is delivered
• Execute regular account hygiene checks across organic and paid channels, as well as our tools to ensure account security and accountability
• Work with finance and key stakeholders to ensure chargebacks are executed and related budgets stay balanced
• Execute research on behalf of the enterprise to suggest toolset enhancements, ways of working and best practices
• Lead team onboarding for new hires and vendor partners
• Support content development, planning and execution, turning insights into goal surpassing content
• Support related strategic projects for the enterprise
• Provide mentorship to junior members of the team

Skills

• 9+ years in social media or digital marketing
• Experience developing and implementing enterprise-wide social media governance programs, policies, and procedures
• Experience managing social media technology platforms, tools, and vendor relationships
• Experience driving organizational change management, process adoption, and operational excellence initiatives
• Experience developing training, communication, and engagement programs to increase adoption of tools, processes, and policies
• Experience managing budgets, contracts, RFPs, and vendor selection processes in a matrixed environment
• Deep social media platform, content creation, discovery (traditional and agentic search), systems and process development experience
• Proven ability to lead cross-functional initiatives involving communications, legal, compliance, procurement, marketing, and operations teams
• Proven solid project management skills with the ability to manage multiple priorities in a complex enterprise environment
• Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment

Benefits

• A comprehensive benefits package (subject to eligibility requirements)
• Incentive and recognition programs (subject to eligibility requirements)
• Equity stock purchase (subject to eligibility requirements)
• 401k contribution (subject to eligibility requirements)
• Remote work from anywhere within the U.S.; hires in the Minneapolis or Washington, D.C. area are required to work in the office a minimum of four days per week

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