[Remote] Franchise Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Zinga's is hiring a Franchise Marketing Specialist to lead marketing for new franchise launches and support franchise owners after opening. The role coordinates launch campaigns and agency deliverables, coaches owners on local marketing, and develops scalable marketing tools and reporting.

Responsibilities

• Track the marketing side of each launch with the NSO team so Google Business Profile, local website page, review generation, and directory listings are live before opening day, whoever owns each task
• Work with the owner and agency partners to confirm each territory's grand-opening plan is set: paid search and social, direct mail, home shows, and community events
• Track marketing readiness for every upcoming opening so the NSO team and leadership always know what's done
• Coach owners on local marketing: lead response speed, review velocity, neighborhood canvassing, builder and designer referral partners
• Review and approve local marketing materials for brand compliance
• Report lead volume, cost per lead, appointment rate, and close rate by territory, and recommend adjustments
• Follow up on agency-owned launch deliverables and standing reviews until each is complete
• Maintain the brand asset library, campaign templates, and the franchise marketing playbook
• Configure campaign tracking and lead routing in GoHighLevel with the ops and tech team

Skills

• 2 to 4 years in local, field, or franchise marketing, ideally in home services or a multi-location brand
• Hands-on experience with Google Business Profile, Google and Meta ads, and review platforms
• Comfort reading lead-funnel data and turning it into clear recommendations
• Strong project management; you can run several launches on different timelines
• Confidence coaching business owners and influencing without authority
• Experience with GoHighLevel, HubSpot, or a similar CRM
• Design skills (Canva or Adobe)

Benefits

• 401(k)
• Bonus based on performance, up to 15%.
• Employee discounts
• Opportunity for advancement
• Paid time off (PTO)
• Health, dental, and vision benefits
• Fully remote position in the US.

Company Overview