[Remote] HCP Marketing Lead - Dermatology

Note: The job is a remote job and is open to candidates in USA. UCB is hiring an HCP Marketing Lead to develop and implement marketing plans for hidradenitis suppurativa products in the dermatology marketplace. The role focuses on brand strategy, healthcare professional engagement, promotional materials, market insights, and cross-functional execution to increase awareness, engagement, and sales.

Responsibilities

• Serve as key contributor to the strategic brand planning & cross functional tactical plan development process including but not limited to evolving plans to align with market dynamics, providing insights, ensuring seamless execution of plans, providing input into media planning, evaluating personal and non-personal channels (channel strategy evaluation) to effectively reach HCP target, KPIs definitions
• Partner in the development and continued evolution of the core value proposition for products in HS within the Dermatology marketplace, inclusive of clinical data, relevant services, and access considerations to drive clear ownership of the ideal patient
• Proactively identify new opportunities and innovative approaches to enhance market share penetration within target markets
• Provide input to, and utilize findings from, market research studies dedicated to understanding needs of healthcare providers, turning customer insights into actionable programs that have a beneficial impact on the growth of the business
• Champion the clinical perspective in Dermatology; ensure promotional materials deliver consistent clinical messages
• Partner closely with Dermatology Psoriasis team to ensure synergies and efficiencies in promotional messaging & executional efforts
• Partner closely with the Dermatology Thought Leadership team to ensure all peer-to-peer efforts are consistent with brand strategy, positioning, and messaging and furthering our deep entrenchment and commitment to the dermatology community
• Partner closely with the Training & Field Force Organizations to shape executional strategies/initiatives to help ensure successful pull through of marketing strategies
• Navigate and partner within the UCB operational matrix to ensure strategic alignment and tactical efficiency across Global and US functional teams
• Create and execute innovative new resources and key marketing activities to implement brand strategy and communicate the product value to healthcare professionals and patients
• Develop and refine promotional resources (both personal and non-personal) and messaging to be used by the Dermatology Field Sales Team and across all surround sound efforts to amplify product share of voice, partnering with internal stakeholders (e.g. patient services, market access, external engagements, etc.)
• Manage materials, projects, and resources through the internal review committee process
• Help manage brand agency partners to develop promotional materials, and champion materials through the review/approval process and ensuring all initiatives are on-strategy
• Help manage the overall product budget for marketing efforts and collaborate with cross functional colleagues to ensure all efforts are always within budget guidance and on-strategy
• Track activities, inventory, and spend to ensure project timelines and expenses are kept on scope and budget
• Overnight travel (approximately 25-30%) required including weekends as needed

Skills

• Bachelor's degree required
• 5+ years of progressive pharmaceutical marketing or marketing industry experience
• Ability to deliver presentations to groups of all sizes
• Excellent written and verbal communication skills
• Advanced degree preferred (MBA, PhD, PharmD, or equivalent)
• 2+ years pharmaceutical or medical device sales experience
• Dermatology/Biologic Experience
• Launch Experience
• Strong interdependent partnerships, collaboration, influence & negotiation skills
• Proven ability to lead and work effectively across multiple functions, stakeholders, and partners
• Demonstrated evidence of proactively identifying issues and opportunities, making appropriate recommendations, and/or taking appropriate action, and gaining stakeholder alignment to execute/get things done
• Strong project management skills and demonstrated ability to prioritize and successfully execute complex initiatives
• Demonstrated thorough understanding of Pharmaceutical Regulations, and Compliance Guidelines to ensure the compliant pull through of all brand planning & initiatives

Benefits

• A caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work.
• The freedom to carve your own career path to achieve your full potential.
• Hybrid-first work arrangement, with 40% of your time spent in the office.

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