[Remote] Head of Growth

Note: The job is a remote job and is open to candidates in USA. WorkHero provides AI-enabled back-office services for HVAC contractors. The Head of Growth will build a repeatable growth engine, owning growth strategy, acquisition, conversion, lifecycle marketing, measurement, and experimentation to generate qualified contractor pipeline at sustainable acquisition costs.

Responsibilities

• You’ll own our growth marketing function: strategy, budget, acquisition channels, conversion, and measurement
• Your goal is to build a repeatable engine for acquiring well-fit contractors at sustainable acquisition costs
• You’ll own qualified pipeline generation, partner with our founding AEs on conversion, and use customer outcomes to sharpen our targeting and messaging
• Your initial focus will be strengthening our existing acquisition funnel, improving conversion and nurture, and establishing reliable measurement
• You’ll then prioritize and test the next growth opportunities
• You’ll lead an existing bench of freelance specialists across paid media, content, and creative, with no employee direct reports initially
• As we grow, you’ll help determine which capabilities to build in-house and hire the team
• You will own the growth plan and the budget to deliver on it
• You will be responsible for determining where the next dollar goes, and which channels to scale, test, or stop
• You’ll turn customer conversations and sales-call patterns into sharper positioning, messaging, and campaigns
• You’ll work with our freelance content team to turn customer proof, industry voices, and product demos into content that generates qualified pipeline
• You’ll own paid performance, budget pacing, and creative testing, partnering with our freelance media buyer on execution
• You’ll ensure conversion tracking and attribution into HubSpot are reliable
• You’ll own improvements to website and landing-page conversion, lead nurture, and re-engagement
• You’ll work with our AEs to turn more qualified interest into conversations and customers, with clear ownership of automated and personal follow-up
• You will work with our content marketing team to turn our best content into a true lifecycle marketing engine
• You’ll make our funnel reporting and attribution trustworthy, maintain a useful growth forecast, and provide clear growth updates to leadership and the board
• You’ll own the underlying systems, with authority to simplify or replace them where that improves reliability and decision-making
• You’ll build and maintain automations for lead enrichment and qualification, routing, follow-up, reporting and more, using scripts, integrations, or agents as appropriate
• You’ll decide what we keep, simplify, or replace
• You will identify and validate our next acquisition channels, which could include outbound, search, and industry partnerships

Skills

• You've built or scaled a repeatable acquisition motion with a small team
• You've owned multiple channels and their budgets, and can show how your decisions generated qualified pipeline and customers
• You can diagnose where a funnel is breaking, decide what to test, and distinguish real performance changes from tracking problems
• You connect channel results to qualified pipeline, acquisition cost, and customer quality (not just activity or lead volume)
• You can independently build or troubleshoot marketing workflows and integrations
• You're fluent in building leverage around yourself using AI and have used tools such as Claude Code, Codex, or comparable platforms to automate meaningful work
• You know when to build, when to buy, and when a simpler process is enough
• You've fixed a conversion drop and have the before-and-after numbers
• You've shipped content that produced pipeline
• You've caught bad data before it drove a decision
• We care more about what you did at an early stage with no brief than where you've worked
• You like stepping back to ask who these people are and what would actually resonate with them
• You can ship all week and still notice when the product has changed what we should be saying
• You can write the first version yourself, not just brief someone else
• You have sold to or marketed to small business owners, contractors, or field-service teams, the kind of people who have little time, buy something operational infrequently, and want to trust a person before they commit

Benefits

• Offers Equity
• Remote work

Company Overview