[Remote] Head of Paid Media and Creative

Note: The job is a remote job and is open to candidates in USA. Search for Hire is recruiting on behalf of a confidential client, a wellness DTC brand, for a leader to oversee its creative and content function. The role sets creative direction, governs the content pipeline and operating systems, and leads a team serving brand, performance, social, launches and retail.

Responsibilities

• Lead one Creative Hub that serves brand, performance, social, launches and retail from a single unit — creative strategy, video production and editing, design, copy and organic social
• Decide which concepts get made and which get scaled. Direct the angle inventory, the testing roadmap and the creative readouts your strategists run, in partnership with Growth's testing queue
• Ensure every asset that leaves the hub is on-standard and substantiated, working inside a pre-cleared claims library
• Translate the brand standard into a creative vision for how the brand shows up on every surface: paid social, organic, web, email, Amazon and retail
• Be the taste standard in the room. Give clear, specific creative direction to strategists, editors and designers, and raise the bar of what "good" means here
• Bring an outside view: what winning brands are doing, what's moving in ad libraries and culture, and translate how that applies to our brand
• Stand up the hub's operating system in your first quarter: intake, briefs, SLAs, approval tiers, and the weekly rhythm that connects the paid readout to next week's briefs
• Make the work inspectable and team accountable: clear briefs, visible hypotheses, honest readouts. Build self-serve systems and templates so the team and partners can create on-brand without you in every loop
• Manage, coach and develop your team across creative strategy, production, design, copy and social. Hire the remaining seats in the hub
• Set clear lanes, goals and single owners. Build a culture where people bring their sharpest thinking, take ownership, and get better every quarter
• Make organic social an owned engine with real editorial direction — reactive, episodic and campaign tracks and translate that to paid
• Partner with Growth on the testing queue and whitelisting, with Influencer & Partnerships so every creator brief is written for paid and organic from day one, and with Retention so lifecycle content is supplied on a queue with an SLA
• Own launch and retail content as a named lane as we scale into national retail: shopper content, in-store assets, and creative that makes people walk in looking for us
• Own the hub's metrics
• Use AI as a core part of the team's workflow — research, ideation, versioning, localisation and production efficiency — without letting it flatten the brand
• Manage external partners (packaging agency, shoot contractors, specialist creative) and decide what stays in-house and what we buy

Skills

• You have the eye
• You don't need to be a designer, art director or editor yourself — but you non-negotiably need excellent taste, brand eye and a track record of being right about it
• You can look at a concept and say why it will or won't work before it's made
• You know what a great brand looks like across paid, organic, retail and web, you study what winning brands are doing, and you hold a high bar without becoming precious about it
• Rough and native can be the right answer; you know when
• You run systems
• You've built and run the operating rhythm of a creative team before — intake, briefs, SLAs, approval tiers, a weekly readout — and it outlasted you
• You think in pipelines and hit rates, not one-off pieces
• You understand how a paid testing queue works, how organic, influencer and paid feed each other, and why a brief is a performance document with a hypothesis in it
• You lead people — and you want to
• Around five people across five crafts not working in a physical space with you
• You'll build part of this team rather than inherit it: 1-2 seats are sequenced behind your arrival so the leader shapes the hub
• You've led a content or creative team of three or more that served both brand and performance — in-house at a US DTC or consumer brand (wellness is a plus), or at a performance-native agency where you owned the outcome, not just the output
• Your path here most likely runs through creative strategy, organic social, or paid-social creative leadership, combined with a strong creative sensibility
• You may or may not have a craft background; you definitely have an eye
• You've personally written briefs and read creative-level ad data
• You know what a hook rate is and why it matters, and you can debate with a media buyer on the merits
• You know the difference between content that looks good in a deck and content that performs on a phone
• You've built operating systems — intake, SLAs, approval tiers, weekly rhythms — that a team still uses after you moved on
• You're a leader people want to work for
• You've hired, grown and, where necessary, moved people on
• Years of management experience matter less to us than whether you're natively good at it and want it
• You have a deep respect for a strong brand standard and the judgement to know when to push on it
• You can hold "premium, provenance, science" and "rough, native, scroll-stopping" in your head at the same time
• You're commercially minded
• You connect creative decisions to customers, contribution and shelf velocity, not awards
• You anticipate problems and flag them early with your analysis and a proposed path
• You bring structured recommendations, not open-ended problems
• You're curious, adaptable, and at home in a fast-moving, founder-led business
• A plus: food, wellness or supplement experience; regulated-claims environments; retail launch experience; experience building creator pipelines
• (wellness is a plus)

Company Overview