[Remote] Marketing Operations Manager

Note: The job is a remote job and is open to candidates in USA. Celigo is hiring a Marketing Operations Manager to execute and optimize its demand generation engine. The role owns webinar operations, demo request conversion, lead routing, campaign execution, data hygiene, and performance reporting.

Responsibilities

• Build and manage webinars end-to-end, registration pages, forms, reminder and follow-up emails, on-the-day production support, and post-event lead processing
• Own the webinar build calendar and hold the timeline with content, demand generation, and speakers
• Process registrant and attendee lists with correct source attribution, campaign membership, and engagement stamping
• Report registration, attendance, and downstream pipeline for every webinar
• Own the demo request path end to end - forms, landing pages, confirmation, and scheduling flows
• Be accountable for demo request conversion rate; run A/B tests on forms, CTAs, and follow-up cadences and act on the results
• Work with SDRs on speed to lead; find and fix drop-off, failed submissions, and broken handoffs
• Keep demo routing, notifications, and response SLAs working as intended
• Build and maintain lead routing rules in HubSpot and LeanData, assignment, round robin, and territory logic
• Maintain lead scoring, lifecycle stages, and MQL handoff logic, and QA them on a regular cadence
• Troubleshoot routing misfires, HubSpot–Salesforce sync errors, and duplicate records
• Document routing logic and keep runbooks current so the team isn't dependent on one person
• Build the emails, forms, landing pages, lists, and workflows that campaigns run on
• Run list uploads, imports, and enrichment with correct formatting, deduplication, and privacy compliance (GDPR, CCPA)
• Keep the database clean, dedupe, normalize values, and fix field mapping issues
• QA every campaign before it goes live (and after)
• Build and maintain campaign, webinar, and funnel conversion dashboards
• Pull ad hoc reporting for marketing and sales stakeholders
• Flag anomalies in volumes, conversion rates, and routing before someone else notices them

Skills

• A hands-on builder who is comfortable working inside marketing automation tools daily, not just directing the work
• Strong attention to detail and a QA mindset, you check your own work before it ships
• Able to juggle multiple concurrent campaigns and hard deadlines without dropping detail
• A curious troubleshooter who follows a broken lead all the way to the root cause
• Clear communicator who documents what they build
• 3–5 years in marketing operations, demand generation operations, or campaign operations
• Hands-on HubSpot experience required, workflows, forms, lists, landing pages, and email builds
• Working knowledge of Salesforce and the HubSpot–Salesforce sync
• Experience running a webinar program on a dedicated platform (Sequel, Goldcast, Zoom Webinars or Similar)
• Experience in B2B SaaS or enterprise technology environments preferred
• HubSpot Marketing Software certification
• Experience with lead routing tools
• Familiarity with data enrichment tools (ZoomInfo, Clay) and reporting tools
• Strong Excel or Google Sheets skills for list preparation and analysis

Benefits

• Remote-first culture, built on trust, collaboration, and transparency
• Lightspeed learning opportunities to keep you at the leading edge of your field
• Three weeks of vacation (starting year one)
• Wellness days and holidays to recharge
• Parental leave
• A generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities

Company Overview