[Remote] Paid Social & Influencer Marketing Consultant-Part-time hours

Note: The job is a remote job and is open to candidates in USA. Creative Circle is recruiting a consultant for an unnamed client launching a PC game. The role leads paid social and influencer marketing, including acquisition strategy, audience testing, influencer programs, and Steam wishlist growth from pre-demo through launch.

Responsibilities

• Develop and execute paid social media strategies across Meta, Google, YouTube, TikTok, Reddit, and gaming-focused platforms
• Build and manage a phased marketing plan aligned to major launch milestones, including pre-demo awareness, Steam Next Fest, and game launch
• Drive Steam wishlist growth through audience targeting, campaign optimization, and performance marketing initiatives
• Create and oversee influencer marketing programs, including creator identification, outreach, negotiations, campaign execution, and performance analysis
• Recommend and manage a mix of micro, mid-tier, and gaming-focused influencers to maximize reach and engagement
• Test, analyze, and optimize audience segments to improve acquisition performance and campaign ROI
• Track and optimize key performance metrics, including Cost per Wishlist, demo downloads, engagement, reach, and launch conversions
• Support marketing activations surrounding major gaming and entertainment events, including GDC and WonderCon
• Provide ongoing performance reporting, insights, and data-driven recommendations to improve campaign effectiveness
• Partner with internal and client stakeholders to develop launch strategies that maximize awareness, community engagement, and player acquisition

Skills

• 7+ years of experience in paid social media, influencer marketing, growth marketing, or performance marketing
• Proven experience launching and marketing video games, preferably PC, indie, or AA titles
• Deep understanding of the Steam ecosystem, including wishlist acquisition strategies and player behavior
• Hands-on experience managing paid campaigns across Meta, Google Ads, YouTube, TikTok, and Reddit
• Demonstrated success developing and executing influencer and creator partnership programs
• Experience managing performance marketing budgets and optimizing campaigns against defined KPIs
• Strong knowledge of gaming communities, fandom-driven audiences, and digital marketing best practices
• Experience using data and analytics to evaluate campaign performance and drive strategic recommendations
• Excellent stakeholder management, communication, and presentation skills
• Ability to work independently in a consulting or subject matter expert capacity
• Ability to translate marketing insights into actionable growth strategies and measurable business outcomes
• For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs
• Experience marketing entertainment, gaming, or pop-culture brands
• Knowledge of Steam Next Fest and game launch marketing best practices
• Experience supporting product launches from pre-release through launch and post-launch optimization
• Familiarity with audience segments such as cozy gamers, simulation gamers, and fandom-based communities

Benefits

• Eligibility for Minimum Essential Coverage (MEC) medical plan
• Dental/vision/term life package
• Discount prescription program
• Critical illness coverage
• Accident coverage
• Tele-behavioral health
• 401(k) plan
• Sick leave for Candidates whose assignment work location is in a state or city subject to sick leave laws
• Minimum Value (MV) PPO medical plan, based on length and dates of service
• Employee Stock Purchase Plan, based on length and dates of service
• Paid holiday eligibility based on length and dates of service

Company Overview