[Remote] Product Marketing Lead (Remote, US)

Note: The job is a remote job and is open to candidates in USA. VulnCheck is hiring a Product Marketing Lead to establish and lead its product marketing function. The role owns customer and persona definition, product positioning, go-to-market strategy and launches, sales enablement, analyst relations, and market intelligence for its cybersecurity products.

Responsibilities

• ICP & Persona Development: Define and continuously refine VulnCheck's ideal customer profiles and buyer/user personas across our full customer base — enterprise security teams, government and public sector agencies, and other cybersecurity vendors and data partners who license and integrate VulnCheck's intelligence into their own products
• Positioning & Messaging: Own core product positioning and messaging frameworks that differentiate VulnCheck's exploit intelligence in a crowded vulnerability management and threat intel landscape, including how we position our data as a licensable, integratable asset for partners as well as a platform for direct users. Ensure positioning is understood and used consistently across the company
• Product Launches & New Product Content: Lead GTM strategy and execution for new product and feature launches, partnering closely with Product to translate technical capabilities into market-ready narratives, launch plans, and supporting assets — including website copy, research reports, and sales collateral
• Field Enablement: Equip the sales team with the tools, training, battlecards, and content they need to sell effectively across all customer segments — including competitive positioning, objection handling, and use-case/vertical-specific selling assets
• Community & Industry Engagement: Partner with the community and customers to capture real-world proof points and success stories, and represent VulnCheck's product story at industry events, webinars, and analyst conversations, including flagship security conferences such as Black Hat and DEF CON
• Analyst Relations: Own the analyst relations program end-to-end — building and managing relationships with industry analysts, coordinating briefings and inquiries, and ensuring VulnCheck's positioning is reflected accurately in analyst coverage
• Market & Competitive Intelligence: Run continuous competitive analysis and market research across our full competitive landscape to sharpen positioning and inform how we compete
• Team Building: Build the product marketing function from the ground up — establishing processes and priorities as an initial IC, then hiring and developing a team as scope grows (expected within 6–12 months)

Skills

• 8+ years of product marketing experience in B2B cybersecurity technology, with meaningful experience in one or more of the following segments: threat intelligence, vulnerability management, attack surface management/CTEM, or EDR/XDR
• Prior people leadership or a clear track record of being ready to hire and manage within the first year, paired with comfort operating as a hands-on IC in the interim
• Technical fluency in cybersecurity — comfortable engaging directly with vulnerability data, exploit intelligence concepts, and technical buyers/practitioners. No engineering degree required, but candidates should be able to speak credibly to technical audiences without a Sales Engineer in the room
• Demonstrated ownership of ICP/persona development and core positioning & messaging at a previous company, not just execution against someone else's framework
• Facility in positioning and messaging a product to a mixed customer base — including enterprise security buyers, government/public sector, and technical partners who license and integrate data or APIs into their own products
• Experience leading product launches end-to-end, from GTM strategy through cross-functional execution with Product and Sales
• Proven ability to craft messaging that resonates with both technical and executive audiences across VulnCheck's TAM and persona set
• Strong track record supporting sales teams through enablement tools and field-facing content
• Excellent written, verbal, and presentation skills
• Comfort working in a fast-paced, startup environment with a collaborative and hands-on mindset
• Data-as-a-product or OEM-style positioning experience is a strong plus

Benefits

• Unlimited PTO
• 401k plan with company match
• Comprehensive healthcare coverage
• Generous paid parental leave
• Remote-friendly environment with flexibility
• Expense reimbursement for Cell Phone & Internet
• Ongoing professional development, coaching, and learning resources
• Opportunities for career advancement within a fast-growing team

Company Overview