[Remote] Real-World Data & Evidence Marketing Manager

Note: The job is a remote job and is open to candidates in USA. egnite, Inc. is building a marketing function for its real-world data and real-world evidence business. The Real-World Data & Evidence Marketing Manager develops and executes targeted campaigns, creates technical content, and engages pharmaceutical and life sciences buyers.

Responsibilities

• Understand and communicate the distinction between real-world data, the evidence generated from it, and their respective use cases and buyers within pharmaceutical and life sciences organizations
• Maintain working knowledge of the RWD ecosystem: data providers, aggregators, and pharma/medtech RWE buyers, plus relevant regulatory context (e.g., FDA real-world evidence guidance)
• Apply data-driven marketing practices — segmentation, intent signals, and account scoring — suited to a data-buyer audience
• Write and produce white papers, case studies, data sheets, thought leadership, and sales enablement content
• Personally research, draft, and refine technical marketing content, collaborating with clinical and scientific experts to validate claims and maintain accuracy
• Translate real-world evidence and clinical/data findings into commercially compelling narratives for pharma, medtech, and provider audiences
• Partner with the clinical / RWE team to ensure scientific and regulatory accuracy in all messaging
• Build and run ABM campaigns targeting named pharma, medtech, and health-data-provider accounts
• Define and prioritize target account lists in partnership with the CCO and CDO
• Design multi-channel ABM plays — email, LinkedIn, paid, events, direct mail — tailored to buying committees within target accounts
• Track and report ABM program performance: account engagement, pipeline influence, and account-stage progression
• Run a high cadence of campaigns (webinars, email nurtures, conference support) dedicated to the RWE product line
• Partner with the Marketing Operations Manager for design and HubSpot execution support

Skills

• Experience with real-world data, real-world evidence, life sciences data products, clinical research data, or closely related healthcare analytics solutions
• Ability to understand and clearly communicate technical data products, their applications, and their value to pharmaceutical or life sciences customers
• Experience executing B2B marketing campaigns, including account-based marketing, demand generation, or targeted product marketing
• Strong writing skills, with demonstrated ability to personally produce technical content such as case studies, blogs, whitepapers, or product messaging
• Experience collaborating with scientific, clinical, technical, and commercial stakeholders
• Ability to independently manage projects, execute marketing initiatives, and measure campaign effectiveness
• Familiarity with marketing tools such as HubSpot, Salesforce, and LinkedIn Campaign Manager, or similar platforms
• Direct experience marketing RWD/RWE products or evidence-generation solutions to pharmaceutical customers
• Understanding of medical affairs, HEOR, pharmaceutical R&D, and real-world evidence buying stakeholders
• Experience at a healthcare data, RWE, clinical research, or life sciences technology company
• Knowledge of FDA guidance and other relevant regulatory considerations for real-world evidence
• Experience producing scientific thought leadership, webinars, and technical sales enablement content

Company Overview