Remote Position
[Remote] Sales Development Analyst
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. DNA Genotek is hiring a Sales Development Analyst to drive revenue-generating activities across lead qualification, prospect engagement, CRM data quality, and eCommerce customer onboarding. The role connects Marketing, Sales, eCommerce, and Commercial Operations to support customer acquisition, business growth, and consistent management of commercial data.
Responsibilities
- Review, qualify, prioritize, and route marketing-generated leads in alignment with agreed qualification criteria, sales coverage, and follow-up expectations
- Prospect and account research
- Support strategic outbound campaigns and product launch initiatives
- Follow up with webinar, tradeshow, and campaign responders
- Maintain CRM hygiene and data quality standards by ensuring lead, contact, account, activity, and onboarding information is complete, accurate, and consistently updated
- Identify duplicates and data inconsistencies in CRM
- Partner with Account Managers and Business Development teams to accelerate opportunity creation
- Identify duplicates and data inconsistencies
- Support account and contact data cleanup initiatives
- Assist with reporting and data validation activities supporting sales execution~~.~~
- Monitor lead progression and sales engagement activity to identify routing issues, ownership discrepancies, stalled opportunities, and follow-up gaps
- Partner with Account Managers, Business Development Managers, Sales Management, and other stakeholders to ensure opportunities are routed appropriately and customer engagement expectations are met
- Serve as a point of coordination for resolving lead routing exceptions, ownership conflicts, and process breakdowns that could negatively impact customer experience, pipeline development, or revenue generation
- Support customer onboarding through initial account setup
- Assist customers with eCommerce platform adoption
- Help customers navigate first-order processes
- Partner with internal teams to remove onboarding barriers
- Track onboarding progress and identify opportunities for process improvement
- Support initiatives that increase eCommerce revenue and customer adoption
- Execute approved sales development and commercial operations projects that support lead generation, customer acquisition, eCommerce adoption, data quality, or commercial process improvement
- Support targeted prospecting and research initiatives
- Participate in strategic growth projects and product launch campaigns as assigned
- Participate in sales, marketing, and product training
- Represent the company at conferences and industry events as required
- Assist with special projects supporting revenue growth and eCommerce initiatives
- Partner with Marketing Operations to identify opportunities to automate manual intake or improve triage, routing, and follow-up processes
Skills
- Bachelor's Degree in Science, Business, Communications, Marketing, or relevant industry experience
- 1-2 years of previous sales or sales development experience and an interest in business and/or marketing
- Proven research skills with the ability to filter critical information
- Ability to take direction, work independently as well as collaborate with cross-functional teams
- Proficient in the use of Microsoft Office applications
- Must be comfortable with phone and communications with customers
- Exceptional communication skills, both oral and written
- High level of integrity and strong commitment to building a successful company
- Previous experience working with Salesforce will be considered an asset
- Previous experience in sales development, sales operations, marketing operations, revenue operations, customer onboarding, or commercial analytics preferred
Benefits
- For full-time permanent positions: highly competitive health, dental and vision coverage for you, your spouse and your dependents
- For full-time permanent positions: disability and life insurance benefits
- For full-time permanent positions: RRSP plan with company-matching contributions
- For full-time permanent positions: generous paid time-off, including vacation days, sick days, additional company wide paid days off and personal days
- For full-time permanent positions: maternity leave and parental leave coverage
- For full-time permanent positions: adoption benefit for parents adopting a child
- For full-time permanent positions: employee referral program—you may be eligible for a cash bonus if your referrals are hired
- For full-time permanent positions: employee assistance program
- For full-time permanent positions: employee service recognition
- For full-time permanent positions: annual fitness reimbursement
- For full-time permanent positions: job-related training programs
- For full-time permanent positions: ability to participate in Teams, Committees, Events and Clubs
- For full-time permanent positions: depending on the role, you may be eligible to work in a hybrid environment or fully remotely
- For full-time permanent positions: free onsite parking
- All Means U: Employee Committee on Belonging hosts various events across all company locations, such as a monthly book club and a mentorship program
- The Social Committee organizes and runs events for both remote and onsite employees, to create connection and community
Company Overview