Remote Senior Associate – Customer Lifecycle Marketing & Data‑Driven Campaign Strategist at brighthush

About brighthush

brighthush is a forward‑thinking marketing powerhouse that thrives on turning data into delight. With a global footprint that spans North America, Europe, and Asia, we empower brands to connect with their audiences in ways that feel personal, timely, and transformative. Our culture is built on curiosity, collaboration, and a relentless pursuit of measurable impact. Whether you’re a seasoned data scientist, a creative storyteller, or a strategic thinker, you’ll find a place at brighthush where your ideas can shape the future of marketing.

Why This Role Matters

In today’s hyper‑connected world, customers expect relevance at every touchpoint. The Senior Associate, Customer Lifecycle Marketing role is the linchpin that turns first‑party data into omnichannel experiences that drive loyalty, revenue, and advocacy. You’ll be the bridge between data, technology, and creative execution—crafting strategies that resonate across email, SMS, direct mail, push notifications, and more.

Key Responsibilities

• Strategic Messaging Development: Build, refine, and deliver compelling messaging frameworks for omnichannel campaigns that leverage first‑party data.
• Technology Evangelist: Stay ahead of emerging messaging and CRM technologies, translating them into actionable marketing concepts that elevate client programs.
• Industry‑Specific Insight: Adapt strategies to the unique dynamics of each client’s sector—whether it’s retail, finance, healthcare, or consumer goods—ensuring relevance and compliance.
• Value‑Driven Recommendations: Combine best‑practice solutions, proprietary capabilities, and innovative thinking to deliver measurable business outcomes.
• Campaign Briefing: Author detailed briefs that guide creative, production, and execution teams, ensuring alignment and clarity.
• Cross‑Functional Collaboration: Partner with account management, operations, analytics, and creative teams, as well as external agencies, to validate feasibility and optimize cross‑channel plans.
• Data‑Driven Impact Measurement: Identify key data points, set up dashboards, and articulate the ROI of your strategies to stakeholders.
• Continuous Improvement: Incorporate internal and external feedback iteratively, refining tactics and processes for ongoing excellence.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• Minimum of 4 years of hands‑on experience in data‑driven marketing, with a focus on CRM, email, direct mail, SMS, and push notifications.
• Proven ability to translate complex data insights into clear, actionable marketing recommendations.
• Strong written and verbal communication skills—capable of crafting persuasive briefs and delivering polished presentations to C‑suite audiences.
• Experience managing multiple projects simultaneously, delivering on time and within budget.
• Comfort navigating a matrixed organization, collaborating across functional teams with autonomy.
• Advanced proficiency in Excel for complex data analysis and reporting.
• Proficiency in PowerPoint; experience with Salesforce Marketing Cloud or Braze is a plus.

Preferred Qualifications

• Experience in a client‑facing agency environment, managing relationships across diverse industries.
• Knowledge of data privacy regulations (GDPR, CCPA) and best practices for data stewardship.
• Familiarity with marketing automation platforms beyond Salesforce and Braze, such as HubSpot, Marketo, or Adobe Campaign.
• Background in A/B testing, segmentation, and predictive modeling to drive personalization.
• Experience with creative ideation workshops and cross‑functional brainstorming sessions.

Core Skills & Competencies

• Data Literacy: Ability to sift through large datasets, identify trends, and extract actionable insights.
• Strategic Thinking: Craft long‑term lifecycle plans that align with business goals and customer journeys.
• Creative Collaboration: Work seamlessly with creative teams to translate data insights into engaging content.
• Project Management: Prioritize tasks, manage timelines, and coordinate resources across multiple stakeholders.
• Client‑Centric Mindset: Deliver solutions that exceed client expectations and drive measurable ROI.
• Adaptability: Thrive in a fast‑paced, evolving environment where priorities shift quickly.

Career Growth & Learning Opportunities

At brighthush, we believe that growth is a journey, not a destination. As a Senior Associate, you’ll:

• Progress to Lead or Director roles within Customer Lifecycle Marketing, overseeing larger client portfolios.
• Lead cross‑functional initiatives that shape the agency’s strategic direction.
• Access to a robust learning ecosystem—internal workshops, industry conferences, and certification programs in data science, marketing automation, and creative strategy.
• Mentorship from senior leaders who have shaped the future of omnichannel marketing.
• Opportunities to publish thought leadership pieces, speak at events, and contribute to industry publications.

Work Environment & Culture at brighthush

Our culture is a blend of autonomy and collaboration. You’ll work in a fully remote setting, with flexible hours that respect work‑life balance. When you need to connect in person, we offer a hybrid model that encourages spontaneous collaboration in our vibrant office hubs.

• Inclusive, diverse, and supportive community.
• Regular “innovation days” where teams experiment with new tools and ideas.
• Transparent communication channels—weekly all‑hands, monthly town halls, and open‑door leadership.
• Commitment to mental and physical well‑being—virtual fitness classes, mindfulness sessions, and wellness stipends.

Compensation & Benefits

While specific salary ranges are tailored to experience and market conditions, brighthush offers a competitive total rewards package that includes:

• Competitive base salary with performance‑based bonuses.
• Comprehensive medical, vision, and dental coverage.
• Life, short‑term, and long‑term disability insurance.
• 401(k) plan with company match.
• Generous paid time off (PTO) and flexible vacation policy.
• Paid holidays (minimum 15 per year).
• Paid sick leave and paid parental leave.
• Remote work flexibility for employees outside commutable ranges.
• Hybrid office access for those within a commutable distance—three days per week, with a reduced schedule for Los Angeles‑based talent.

How to Apply

Ready to transform data into unforgettable customer experiences? Submit your resume and a cover letter that showcases a campaign you’ve led from data discovery to measurable impact. Highlight any experience with omnichannel execution, CRM platforms, and cross‑functional collaboration.

We’re excited to meet the next member of our dynamic team—someone who is as passionate about data as they are about storytelling. Join brighthush and help us illuminate the path to customer delight.