[Remote] Senior Digital Marketing Analytics Professional

Note: The job is a remote job and is open to candidates in USA. CenterWell is seeking a Senior Digital Marketing Analytics Professional to develop and execute data-driven strategies across owned digital channels. The role supports campaign development, content and website optimization, audience segmentation, performance measurement, and reporting in collaboration with cross-functional teams.

Responsibilities

• Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social
• Support acquisition website authoring needs across properties and testing agenda
• Support digital owned performance tracking and assist with key inputs for business listings
• Develop and assist in audience-first campaigns that drive engagement, conversion, and retention
• Ensure digital efforts are aligned with brand, business, and growth objectives
• Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking
• Support organic social media planning and execution to foster community engagement
• Ensure all digital content reflects brand voice, values, and meets compliance standards
• Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution
• Liaise with external agencies and vendors to support digital initiatives
• Coordinate cross-functional efforts to ensure timely and high-quality delivery
• Monitor KPIs across owned channels and compile performance reports
• Use consumer insights and performance data to inform strategy and ongoing optimization
• Report campaign results and business impact to key stakeholders

Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
• 4+ years of experience in digital marketing, with a focus on owned channels
• Strong understanding of SEO, content strategy, digital attribution, and user experience
• Proven success in developing and optimizing digital strategies across email, SEO, website, and social
• Experience working in agile PODs and applying agile principles to campaign development
• Strong analytical, communication, and project management skills
• Results-oriented leader with a passion for data-driven decision-making
• Skilled in agile environments and cross-functional collaboration
• Excellent communication and stakeholder engagement abilities
• Master's degree or MBA
• Experience in healthcare, senior services, or multi-site operations
• Familiarity with omnichannel marketing and audience segmentation
• Knowledge of HIPAA compliance and healthcare marketing regulations

Benefits

• This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
• Medical, dental and vision benefits
• 401(k) retirement savings plan
• Time off, including paid time off, company and personal holidays, paid parental and caregiver leave
• Short-term and long-term disability
• Life insurance

Company Overview

Company H1B Sponsorship