[Remote] Senior Online Subscription Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Weiss Ratings, LLC is hiring a Senior Online Subscription Marketing Manager to lead the strategy, development, and growth of Weiss Ratings Plus, its digital investment-information subscription platform. The role focuses on product roadmap execution, subscriber acquisition and lifecycle metrics, cross-functional product delivery, and data-driven iteration.

Responsibilities

• Own, Manage and Create New Product Features: Define and own the product roadmap for the Weiss Ratings Plus web and app platform, launching new features and tools for subscribers
• Subscription Lifecycle Management: Drive initiatives focused on key subscription metrics, including conversion rates (paywalls, checkout), user onboarding, retention, and churn reduction
• Growth & Acquisition : Drive acquisition and subscription of new members to the platform through multiple traffic strategies
• Develop Promotional Funnels : Work with copywriters, and developers to create and launch promotional landing pages, sales pages and sales carts
• Cross-Functional Leadership: Collaborate with cross-functional Agile teams including engineers, designers, data scientists, and marketing to deliver high-quality products on time
• Feature Definition & Execution: Translate market needs and user insights into clear product requirements and user stories, overseeing the product development process from concept to launch
• Data-Driven Decision Making: Use quantitative and qualitative data to inform decisions, set strategic goals, prioritize features, and continuously iterate the product strategy
• Stakeholder Communication: Effectively communicate product vision, strategy, and performance metrics to all internal stakeholders, including senior management

Skills

• 5+ years of product management experience, with a direct focus on web subscription or direct-to-consumer digital products
• Past ability to acquire new customers and subscriptions thru multiple traffic sources and methods
• Demonstrated success in driving business outcomes and managing complex digital products through the full product lifecycle
• Experience with subscription funnel components (paywalls, checkouts, etc.) and familiarity with digital subscription metrics
• Proficiency in product management tools (e.g., Jira, Confluence), data analytics platforms, and experimentation methodologies
• Strong analytical, problem-solving, and strategic thinking skills, with meticulous attention to detail
• Exceptional leadership and communication skills, with proven ability to drive alignment across diverse teams
• Bachelor's degree in Business, Finance, Technology, or a related field
• Solid background in financial products, investment ratings, market analysis, or related financial services industry experience
• Experience with direct response copy and marketing
• Relevant certifications (CSPO, PMP)

Benefits

• Work in a fast-paced, entrepreneurial environment with exceptional co-workers.
• Make a tangible impact by helping investors navigate the markets with confidence.
• Competitive salary and benefits package.
• Remote work

Company Overview

Company H1B Sponsorship