[Remote] Senior Product Manager, Audience Lifecycle Tools

Note: The job is a remote job and is open to candidates in USA. NPR is seeking a Senior Product Manager to own audience lifecycle activation tools and advance a unified, data-driven audience engagement practice. The role leads product strategy, martech tooling, audience journey optimization, data measurement, newsletter infrastructure, and responsible AI-enabled workflow improvements in partnership with cross-functional teams.

Responsibilities

• Product Strategy & Roadmap Ownership: Lead the product roadmap for NPR's audience lifecycle and martech ecosystem (including Piano.io and Salesforce Marketing Cloud), translating stakeholder requirements into prioritized engineering backlogs
• Martech Operationalization & Tooling: Build, configure, and operationalize internal-facing audience activation tools, establishing intuitive self-serve processes, user permissions, and governance guardrails for content and marketing leads
• Audience Journey Optimization: Partner with cross-divisional teams to design scalable automation rules and capabilities that enhance the full listener journey—from email discovery and content re-engagement to recurring donation conversion and win-back
• Data Integration & Measurement Alignment: Collaborate with Data and Analytics teams to enhance customer data platform (CDP) segmentation, tracking taxonomy, and attribution modeling to measure the direct impact of activation campaigns
• Newsletter Product Infrastructure: Drive technical development and platform enhancements for the NPR editorial newsletter suite in close coordination with newsroom and product leadership
• AI & Workflow Efficiency Integration: Evaluate and deploy practical, responsible AI and automation capabilities within lifecycle workflows to minimize repetitive manual execution
• Diverse Audience Engagement: Support audience diversification goals by designing personalization and segmentation workflows that welcome and sustain cross-generational and diverse audiences across digital touchpoints
• Standard Operating Procedures & Enablement: Author product documentation, establish lifecycle governance best practices, and conduct internal training sessions to ensure cross-departmental adoption of activation tools

Skills

• 3+ years of digital product management experience managing complex platforms, with a track record of driving measurable business or audience outcomes
• Substantive experience managing enterprise marketing automation platforms, customer data platforms (CDPs), or audience lifecycle suites (e.g., Salesforce Marketing Cloud, Piano.io, Braze, Segment)
• Demonstrated experience translating complex cross-departmental requirements into structured user stories, technical specifications, and prioritized roadmaps
• Proven track record leading technical software migrations, vendor integrations, or enterprise tooling rollouts
• Strong background in data-informed product development, including experience with digital analytics, cohort tracking, and structured A/B testing
• Ability to synthesize inputs from across a federated matrix of stakeholders into a coherent product architecture and execution plan
• Deep empathy for internal users, balancing self-service flexibility with structured organizational guardrails
• Fluency in customer segmentation logic, data pipelines, retention funnels, and performance reporting
• Superior written and oral presentation skills, with the ability to explain complex technical concepts clearly to both technical and non-technical partners
• Ability to prioritize high-leverage product enhancements and maintain roadmaps through periods of organizational or technical evolution
• Bachelor's degree in Computer Science, Information Systems, Business Administration, Marketing, or related field, OR equivalent practical work experience demonstrating equivalent technical and product management capability
• Prior experience within a media organization, digital publishing company, non-profit, or subscription/membership-driven enterprise
• Practical experience implementing AI-enabled automation or algorithmic segmentation within marketing workflows
• Familiarity with user privacy regulations, consent frameworks, and modern consumer data compliance standards

Benefits

• Remote-permitted role: work remotely from an NPR-approved, supported location within the United States, on-site at an NPR facility subject to desk availability and NPR approval, or a combination of both.
• Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options.
• Access to health and wellness, paid time off, and financial well-being.
• Medical, dental, vision, life/accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings for eligible NPR employees.

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